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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

28 th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023) Reprinted from PM Magazine With 100+ people enjoying coffee in bright orange TUC mugs, the buzz heightened to good vibrations: Connecting with familiar faces and new friends, both old hands and the next generation.

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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

The panel discussion that followed commented on: huge pockets of difference in sentiment, lots of unknowns across the board, the need for martech to be used beyond the MBD team, the need for everyone to skill up and the need for a cross-functional approach to AI during the ideation and experimentation phases.

Marketing 130
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Managing Partners’ Forum – Highlights from the Advisory Board Meeting September 2023

Red Star Kim

44% of the 95 strong research panel are from law firms, 14% accountancy, 9% consultancy and the remainder from marketing, property, patent attorneys, recruitment, research, engineering, construction, technology, architecture and actuarial firms. Experience in stakeholder management and funding is also desirable.

Meetings 130
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Transforming Local Government (TLG) 2024: Are You Ready?

Envisio

Our VP of Marketing & Research will be sharing lessons learned and practical steps that you can take to help build a trusted brand for your local government organization. This session will be led by Jennifer VanHorssen, the City’s Innovation and Continuous Improvement Lead. Local Government 2.0:

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Law firm panel members Tom Newman-Young, CMO of Moore Barlow and Deborah Fleming, M&BD Director at Walker Morris discussed their views after the presentation. Client Experience (CX) and thought leadership remain top business development priorities. Researching growth markets and client segments are also up on previous years.

Marketing 130
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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

Employer brands – part of the corporate furniture – must be based on research (focus groups, workshops, competitor analysis, executive discussions etc) and often exist on different channels to those frequented by clients. Research your EVP across key audiences. Innovate client experience. And this year was no different.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. First, to respond to various research reports showing the need for M&BD professionals to “ be more commercial”. Price is a major driver of profit. and “What next?”