FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT
Strategic Account Management Association
OCTOBER 26, 2021
It must be part of the SAM structure that is put in place to enable, support and execute the SAM vision and strategy by enabling customer partnership, account revenue generation and achievement of objectives. By Dominique Côté, Founder and CEO, Cosawi Consulting. I remember being an executive sponsor myself in the corporate environment.
Let's personalize your content