how-to-build-a-strong-value-proposition 
Red Star Kim
MAY 11, 2023
It’s interesting to see how brand management has developed. It provides an overview of the Managing Brands workbook which was written by Kiran Kapur | Cambridge Marketing College. So here’s a book review – Managing Brands which will provide an overview and revision aid to students. Why are brands important?
Strategic Account Management Association
FEBRUARY 2, 2021
Customer-facing teams need to continue to up their virtual game, even as they learn how to optimize a balance of virtual and in-person engagement. The ability to uncover customer needs, develop solutions, communicate value propositions and negotiate effectively doesn’t vanish just because a salesperson can’t meet her customer face to face.
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Arpedio
DECEMBER 20, 2023
But how do you achieve this? The answer lies in understanding and developing a robust value proposition. A strong value proposition can be a game-changer for your business, helping you differentiate yourself from competitors, attract and retain customers, and ultimately grow your business.
Upland
JANUARY 29, 2024
Winning sales teams know strong leads must be converted into successful sales transactions. Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market.
Brooks Group
APRIL 9, 2024
Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.
Arpedio
APRIL 30, 2024
What is Value Selling? Value selling is a sales approach that can revolutionize the way you sell. Unlike traditional methods, value selling focuses on delivering unique value to customers and aligning their needs with your product or service. So, why does value selling matter?
Red Star Kim
FEBRUARY 16, 2023
I am constantly looking out for new material and best practice to incorporate into my strategy workshops. Occasionally, I summarise the key ideas – so here are some items that caught my eye recently – Strategy case studies and more matrices. Dates for future strategy sessions at PM Forum.
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