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How to Measure and Maximize Trade Show Return on Investment

Nutshell

Trade shows can be powerful platforms for showcasing your products, growing your brand, and winning new customers. However, figuring out how much your business actually benefits from attending trade shows can be challenging. What your ROO calculation looks like depends on your goals.

CRM 71
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7 Sales Tips You Need to Know For 2024 [Expert Insights]

Hubspot Sales

We expect the sales game to change every year, but 2023 has stood out as a uniquely transformative one. There's AI — obviously — and all the ways it's changing how we sell. On top of that, shifts in buyer expectations continue to redefine our strategies year after year. Let's dive in. Use AI to augment, not automate.

Sales 105
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How to Get Into Sales Without a Degree [+ 7 Expert Tips]

Hubspot Sales

If you’re looking to get into sales, not having a college degree can feel like a huge barrier to your career. In this guide, we’ll explore how you can get into sales without a degree. In this guide, we’ll explore how you can get into sales without a degree. Table of Contents What does it mean to work in sales?

Sales 108
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Forging a Career in Insurance Sales — The Complete Guide

Hubspot Sales

Paul Moss, Founder of HeyDriver and a 14+ years insurance veteran, says, “There is a lot of cheddar to feed the mouths of insurance professionals.” With a diploma, you can start working as an insurance salesperson. He started working in the insurance industry at just 20 years old. Insurance sales is a highly lucrative industry.

Insurance 101
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Discover Whether You're a Sales Hunter, Farmer, or Trapper

Hubspot Sales

Do you constantly prospect for new business, or do you focus on the clients you currently have?”. However, even though I take on this persona, it’s still essential to understand how different salespeople like to work. However, even though I take on this persona, it’s still essential to understand how different salespeople like to work.

Sales 125
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The Top 7 Consultative Sales Approach Strategies for Your Sales Team

Brooks Group

Competition is fierce and buyers have endless options and information available at their fingertips. Having a good product or service is no longer enough to stand out. Consultative selling puts the buyer’s needs over the needs of the salesperson. Consultative selling puts the buyer’s needs over the needs of the salesperson.

Sales 72
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10 Questions to Ask When Doing Reference Checks for Sales Hires

Hubspot Sales

You want to make sure they’re good at what you’re hiring them to do, fit into the company culture, and have the experience necessary to be successful. Of course, hiring a salesperson can be an even more challenging task. Successful hiring requires a little bit of know-how and preparation. Check references.