Red Star Kim

JUNE 15, 2023

Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. We covered a lot of material in modules on: Understand (context, aims and strategy), Plan (processes, data and systems) and Implement (activities, skills and motivation). Can also look at companies in a particular sector (e.g.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!).

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

JULY 11, 2022

The three modules looked at M&BD fundamentals, the journey through the M&BD planning process and how to address planning issues specific to professional service firms. UK and offshore law firms, barristers’ chambers and accountancy firms were represented. across the firm. There were many reasons for this.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

JUNE 16, 2022

employment and family solicitors) with those from marketing and business development in legal, tax, wealth management and property firms. A key delegate challenge was how to promote the adoption of a client-focused (and referrer-focused) philosophy across the firm. Cher’s Believe and cross-selling.

Management 130

Management Key Account Management Digitalization Communication 130

LinkedFusion

OCTOBER 6, 2023

One of the finest strategies to expand your organization is to make an investment in a good sales team. Your success is ultimately influenced by how you organize your sales staff and manage your leads. In short, an SDR is responsible for making thorough business planning to meet set objectives and criteria.

Sales 52

Sales Internet Media B2B 52

PandaDoc

DECEMBER 19, 2022

B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. In this article, we share how leads, prospects, and customers form the backbone of an effective sales process, enabling sales teams to tackle fatigue and sometimes mundane work.

B2B 98

B2B Sales Decision-making Publishing 98

Hubspot Sales

JANUARY 17, 2018

B2B Growth Show. The Advanced Selling Podcast. Get in the Door: Sales Prospecting Strategies & Tactics. Sell or Die. Make It Happen Mondays -- B2B Sales with John Barrows. Fortunately, there’s a simpler way to learn new sales techniques without having to set aside extra time in your day -- through podcasts.

Sales 145

Sales B2B Artificial Intelligence Value Proposition 145

Nutshell

JUNE 5, 2020

When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. . And within a few days, a meeting was set and GumGum won the account. . Jeremy Leveille’s brave B2B rap video. When we guess right, we switch off.

Procurement 96

Procurement Value Proposition B2B Decision-making 96

Apptivo

SEPTEMBER 13, 2023

How to find the best CRM for Outbound Sales? Maximizing Your Sales with B2B CRM Why not consider the age of automation, where everything from household chores to colossal construction projects can be efficiently managed? The article will cover everything from A to Z regarding how outbound sales CRM increases conversion rates.

CRM 52

CRM Sales Decision-making Software 52

LinkedFusion

SEPTEMBER 11, 2023

In this blog we will walk you through outreach marketing strategies that will help you generate high-quality leads. Targeting your prospective clients is the next step using social media and other methods of communication, such as email and other methods of communication like email and LinkedIn.

Marketing 52

Marketing Advertising Media B2C 52

PandaDoc

APRIL 18, 2023

So how should you go about doing something like that? How to ask a client for a review 1. How to ask a client for a review 1. So it never hurts to use every occasion to meet up with a client if you happen to be nearby. So it never hurts to use every occasion to meet up with a client if you happen to be nearby.

e-Learning 52

e-Learning Decision-making Government B2B 52

Insightly

APRIL 4, 2023

You’re likely already thinking about how you can improve their experience with your company throughout their customer journey, or customer life cycle with your business. Whether you own a business, or you’re working in marketing or in a customer success or support role, you know the importance of having great customer relationships.

Customer Life Cycle 52

Customer Life Cycle CRM Manufacturing Advertising 52

DemandFarm

MAY 12, 2023

With a clear understanding of their global accounts and customized strategies tailored to each market, they would be able to overcome the challenges of cultural differences and local business practices. In the competitive landscape of international business, there was a company called WorldWideTech. What is Global Account Management?

Global Accounts 52

Global Accounts Account Management Management Logistics 52

PandaDoc

AUGUST 29, 2022

In this article, you’ll find some valuable advice on how to seal the deal faster, as well as how to close the deal with an undecided customer. In our context, it means finalizing the negotiation process by setting an agreement. How to seal the deal: two different goals. Definition and typical steps.

Negotiation 98

Negotiation Decision-making Stakeholders e-Learning 98

Hubspot Sales

OCTOBER 29, 2017

Sales Videos by Well-Known Selling Experts. You might know him from The Little Red Book of Selling, the best-selling sales book of all time (and one of our picks for 10 must-read sales books for rookie reps). In 2013, American companies alone spent $164.2 Companies spent approximately $2.2B Best Sales Videos. 1) Jeffrey Gitomer.

Sales Training 112

Sales Training Sales Publishing Co-Creation 112

Strategic Communications

NOVEMBER 11, 2021

Marketers design strategies; sellers implement tactics. The digital environment has had a significant impact on both the sales and marketing roles in organizations, specifically in regard to how they do their work, and on why it’s more important than ever for them to find alignment. SET THE TONE AT THE TOP. Zoltners, P.K.

Marketing 52

Marketing Co-Creation e-Learning Sales 52

Strategic Communications

JUNE 17, 2021

People who ply those trades have had to pivot to remote selling with mixed success. Salespeople, says Jamie Anderson, chief sales officer at Xactly , a sales performance management firm, “are the lifeblood of an organization.” C OVID-19 has upended a number of industries and jobs. They are, he says, the primary revenue drivers.

Communication 59

Communication e-Learning Media Decision-making 59

SalesGlobe

JANUARY 16, 2022

Pre-COVID-19, I began researching and writing about why inside sales really matters in a business-to-business (B2B) sales environment and the powerhouse this channel can be to support a sales strategy and a great customer experience. Customer-facing sales roles are typically referred to as “field sales” by the company they work for.

Sales Environment 52

Sales Environment Sales Manufacturing Leadership 52

Hubspot Sales

JULY 31, 2018

How do you decide which is the best for your business? This CRM best practices guide will walk you through how to evaluate a CRM, from how it will help your business and how to map your needs to core features. By the end of the guide, you'll know how to choose the best CRM for your business needs. What is CRM?

CRM 100

CRM Software Software B2C 100

SalesGlobe

JULY 11, 2022

Business to Business (B2B) sales typically depend upon supply chain relationships, while Business to Consumer (B2C) typically rely on business relationships between companies and consumers. While relationships may differ from B2B versus B2C, the mechanics around building, strengthening, and maintaining relationships remain the same.

Supply Chain 52

Supply Chain B2C Media Meetings 52

Hubspot Sales

APRIL 19, 2018

We've worked with over 350 companies and provided our services to firms across 65 discrete industries. In these cases, businesses are wise to invest more in marketing, advertising, and freemium product strategies. What is Sales Outsourcing? There's an everlasting debate - to outsource or not to outsource outbound.

Sales 95

Sales B2C Organization Innovation 95

Red Star Kim

MAY 11, 2023

It’s interesting to see how brand management has developed. Brands in professional services Branding is a big topic for professional services firms (PSF). Brands in professional services Branding is a big topic for professional services firms (PSF). Why are brands important?

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

NOVEMBER 9, 2023

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. The brief strategy stories bring his ideas to life.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

SmartKarrot

MARCH 24, 2022

To provide you with the background, account-based marketing is a marketing strategy that focuses on creating personalized communications targeted at high-value accounts. For instance, you are a B2B cloud-service provider seeking to sell your services with an established firm that has not switched to the cloud yet.

B2B 10

B2B Marketing Acquisition Decision-making 10

SmartKarrot

OCTOBER 27, 2022

Business-to-business (B2B) marketing is a type of marketing done directly between businesses. Unlike other sales models where the Client goes through an intermediary such as retail, B2B marketing involves direct contact between professionals in specific industries, creating the potential for closer relationships and higher quality.

B2B 10

B2B Small Business Prioritization Customer Success 10

Hubspot Sales

DECEMBER 19, 2023

Be that reducing recruitment costs by retaining top-tier sales talent or training reps to automate non-selling activities with AI tech. Inside Sales Training Methods What Makes for Great Inside Sales Training (+Tips) How to Measure Your Impact What is inside sales training? Table of Contents What is inside sales training?

Sales Training 86

Sales Training e-Learning Performance Review Sales 86

Arpedio

MARCH 18, 2024

In the competitive world of B2B sales, leveraging precise and sophisticated sales strategies is not just an option but a necessity for success. Among these strategies, account mapping has emerged as a cornerstone methodology that fosters sales process optimization and drives sustainable growth.

B2B 52

B2B Stakeholders Sales Decision-making 52

LinkedFusion

AUGUST 23, 2023

And let’s be real, finding opportunities in the B2B universe is like hitting the jackpot of digital gold. There’s where the best B2B lead generation tool and services come onto the scene, armed with strategies that can transform your lead game into a lead-winning touchdown. How to Do B2B Lead Generation?

B2B 52

B2B Software Software Advertising 52

SmartKarrot

NOVEMBER 2, 2020

According to Marketing Metrics , the rate of success while selling to an existing customer is close to 70%, while the same for a new prospect is 5-20%. According to Marketing Metrics , the rate of success while selling to an existing customer is close to 70%, while the same for a new prospect is 5-20%. What do Experts have to say?

Co-Creation 21

Co-Creation Digitalization Media e-Learning 21

ACT

JANUARY 30, 2024

Unlike established global corporations, you may not be able to afford fancy, high-budget marketing strategies and campaigns to reach target markets and potential customers or create brand awareness. How do you ensure your company doesn’t join the other 50 percent of SMBs that fail?

Small Business 52

Small Business Publishing Leadership Decision-making 52

SmartKarrot

SEPTEMBER 1, 2022

For many early-stage start-ups, landing their first enterprise client is the holy grail. The contract negotiation is the last of several challenges you must clear up, including introductions, calls, meetings, follow-up emails, and demonstrations. You might feel anxious to finish it and go on with your tasks.

Suppliers 10

Suppliers Insurance Energy and Utilities B2B 10

Red Star Kim

AUGUST 18, 2022

The Great Resignation arrived somewhat early in the marketing and business development (M&BD) teams of professional services firms (PSF) after Covid. Firms ramped up to seize the opportunities as they entered what many thought would be a period of growth. Aims and assumptions. Marketing or Business Development or both ?

Marketing 130

Marketing Digitalization Investors B2C 130

Hubspot Sales

NOVEMBER 27, 2023

In a world where women make up roughly half of the population, it’s only natural that we’d see a similar distribution in sales, too. But that’s not the case. What’s more, studies show that despite women consistently hitting or even surpassing their sales quotas, they only earn 82% as much as their male counterparts. The door-to-door salesman.

Sales 105

Sales Negotiation Leadership Client Relationships 105

SmartKarrot

APRIL 13, 2020

As companies are increasingly interested to use SaaS as a winning strategy, several recent trends in 2020 have been observed amongst top SaaS businesses: In 2020, it is very important for SaaS businesses to create customer-success functions and take a more proactive approach towards customer success management. And the result is visible!

Software 19

Software Software Acquisition Innovation 19

Zendesk

JANUARY 28, 2022

And how do you get them to buy from you? Ads and social media strategies are fantastic for boosting your brand, but ads alone rarely close deals. Before we talk about how lead funnels work, let’s clarify the differences between lead generation funnels, sales lead funnels, and sales pipelines. How does a lead funnel work?

CRM 98

CRM Software Software Small Business 98

PandaDoc

MARCH 13, 2023

In the Demand Gen Report 2020 , 68% of B2B respondents stated that their purchasing cycle is longer when compared to the previous year — which clearly contributes to all sales, on average, taking longer to close. One solution to effectively speeding up your sales cycle is to optimize the sales processes within your company.

Decision-making 52

Decision-making Sales Software Software 52

Insightly

JANUARY 2, 2024

Share an ROI study from an analyst firm to provide real world data Let’s start with perspective Going from no CRM to a paid monthly (or annual) subscription is a new expense and takes a bit of adjustment. After all, up to this point, your business has been successful without a CRM. How long before you recoup your investment?

CRM 52

CRM Co-Creation Onboarding Decision-making 52