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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

At training workshops, people often ask me for case studies of successful marketing and business development strategies and campaigns at professional services firms. Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. What does the target market want from a PSF?

Marketing 130
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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

So there should be something for everyone – a summary of the workshop discussions, examples of notable UK and Irish professional service firm strategies and some strategy insights. Being more strategic – Case studies and insights. I particularly like the wheel of insights and services for the C-suite role.

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Maximizing Sales Forecasting Accuracy: Innovative Strategies for 2024 and Beyond

Revegy

This challenge is highlighted by a striking statistic from the CSO Insights 2017 World Class Sales Practices Study: only 40% of respondents stated that their ability to close deals as forecasted either met or exceeded expectations. […] The post Maximizing Sales Forecasting Accuracy: Innovative Strategies for 2024 and Beyond appeared first on (..)

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Transforming Local Government (TLG) 2024: Are You Ready?

Envisio

Next week, one of the foremost conferences in local government innovation returns. Transforming Local Government 2024 (TLG), hosted by the Alliance for Innovation, is a seriously inspiring event. Interactive Workshops: Dive deep into discussions on innovation, performance, strategy, and more.

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The Five Health Care Trends Every SAM Needs to Know

Strategic Account Management Association

At Advisory Board, we work with over 4,900 provider organizations, 90 health plans and 400 suppliers to produce syndicated research studies about U.S. Trend #4: Clinical innovations will continue to have transformative potential, but their value may be limited by affordability and workflow constraints. health care dynamics.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

She reflected that studying law at university doesn’t equip you with skills on client care and relationships. Earlier conference insights mentioned the danger of silos and the need for more “holistic marketing”. Although it does provide indepth knowledge of legal services. What are soft skills? And why are they so important?

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KPI Management: Open Innovation KPIs

Flevy

Open Innovation Programs represent a paradigm shift in how organizations approach innovation, moving beyond the confines of internal R&D to leverage the collective creativity and expertise of external partners.