Red Star Kim

MARCH 17, 2023

Recently, I was struck by how many of my marketing manager apprentices – who are generally in mainstream marketing – highlighted the metaverse and experiential marketing in their trends presentations. Although I was wondering also about the potential for thought leadership and pitching. The Metaverse opportunity?

Marketing 130

Marketing Transportation Leadership Digitalization 130

Account Manager Tips

JULY 22, 2022

25 problems that stop key account managers from doing their job Favourite books about problem solving Coming up: How to Build a Successful Executive Sponsorship Program Just for fun: #GorgeousGrandma Day In other news Quote of the week. Key account management is a role that requires both sales skills and strategic thinking.

Key Account Management 130

Key Account Management Account Management Management Acquisition 130

Flevy

JUNE 2, 2021

Management plans and execute strategies and operations based on this sequence. Such a competitive environment calls for implementing more robust ways of managing Customer Demand and Value Creation. By managing customer demand downstream, organizations control the decision makers responsible for the purchase decision.

Suppliers 110

Suppliers Manufacturing Decision-making Innovation 110

Account Management Skills

APRIL 22, 2024

Show the client these results before you ask them to invest more money with you in new ideas so it ‘anchors’ their choice of you as their preferred supplier (and dissuades them from inviting other suppliers to quote for any new work)

Account Management 52

Account Management Suppliers Management Stakeholders 52

Arpedio

APRIL 13, 2023

Stakeholder Management: A Must Read Guide ← Back to blog Stakeholder management refers to the process of identifying, understanding, and engaging with individuals or groups who have a stake or interest in a project, initiative, or organization. What is Stakeholder Management? Why is Stakeholder Management Important?

Stakeholders 52

Stakeholders Management Shareholders Suppliers 52

Hubspot Sales

JANUARY 31, 2021

Business success still depends on winning the attention of the right people, whether they're employers, employees, investors, suppliers, partners, or customers. Speaking at conferences or sharing thought-leadership articles are also effective ways to find new business contacts and build up your personal brand. Groups & Communities.

Management 134

Management CRM Suppliers Digitalization 134

Red Star Kim

JANUARY 16, 2023

56% represented law firms, 18% accountancy firms, 9% property and construction firms, 5% management consultancy, 5% intellectual property and 8% other. Nearly two-third of firms (63%) place this among their top three management priorities. The top three management priorities were ranked as follows: Increase operational efficiency.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Upland

NOVEMBER 27, 2023

It might be operational, financial, or technical, or have to do with markets, competitors, partners, suppliers, or even their own customers. A pressure might be… Losing market share to a competitor Supplier costs rising Insufficient revenue. Have there been any recent changes in executive leadership?

Account Planning 195

Account Planning Suppliers Decision-making Leadership 195

Hubspot Sales

DECEMBER 8, 2022

One of my first customer visits as a young sales manager was in support of a salesperson — with a client I hadn't met before. However, being a supplier offering significant technical service, our product's price wasn't exactly cheap. Here, I'll discuss those hitches in detail and what sales managers can do to avoid them.

Sales Management 82

Sales Management Management Decision-making Negotiation 82

Brooks Group

MAY 24, 2022

What’s a sales manager to do? We’ve heard from a few salespeople where the manager has pushed back and “shouted down” the concern, fueling a new job search by their team. Share updates from suppliers. First, recognize it is a real issue for your teams. Give them more information than usual about status of orders.

Supply Chain 52

Supply Chain Sales Management Suppliers Management 52

Planview

FEBRUARY 29, 2024

Amidst the relentless waves of innovation and competition, OEMs, suppliers, and manufacturers in the automotive industry navigate a sea of challenges and opportunities. These challenges underscore the complexities inherent in managing and evolving the technological framework of automotive software.

Prioritization 59

Prioritization Innovation Suppliers Manufacturing 59

Farland Group

SEPTEMBER 28, 2022

We realize that’s beyond marketing—it’s marketing, it’s sales and account management, it’s customer success, and it’s your executives, all working together to focus on those accounts. In sales, we’ve seen account management—putting senior people on your top customers. Do you think that’s part of the issue-based focus?

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

Account Management Skills

NOVEMBER 7, 2022

I get to speak to a lot of account managers who work in creative agencies. And I get a lot of questions about how they can progress their career, how they can be better at the account management role, and some of the key things that are most important when it comes to being more efficient and more effective in the role.

Account Management 52

Account Management Management Suppliers Meetings 52

Customer Think

DECEMBER 4, 2022

Unilever was preferred for edible oil in retail because they phased out non-sustainable production of palm oil, and their procurement of such oils from sustainable conscious suppliers increased the cost. For example, in India, heavy earthmoving equipment suppliers are setting up skilling centers whose cost is covered by CSR funds.

Suppliers 75

Suppliers Government Profitability Procurement 75

PartnerTap

FEBRUARY 20, 2024

The modern sales playbook must include all the other vendors, suppliers, and partners influencing your sales deals and make it easy for your sales reps to engage those individuals across companies that already have the trust of your buyers. A great example of transformational leadership is from one of our customers, Lumen.

Leadership 52

Leadership Suppliers Sales CRM 52

Brightbridge Consulting

JANUARY 31, 2020

Two of a kind – Key account management and managing key accounts? We have recently been involved in workshops with several leadership groups with others coming up in Montreal and Berlin. Key account management is a leadership activity. Portfolio management.

Key Account Management 52

Key Account Management Value Proposition Account Management Suppliers 52

Cosawi

FEBRUARY 27, 2023

Today, as advisors in the strategic account management space, we are surprised and disheartened to see that marketing is often not only missing at the strategic account team table but also working from an inside-out products focus, rather than an outside-in customer focus. awareness marketing”) packaged as account-based marketing.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Brooks Group

MARCH 28, 2024

Gone are the days when you could simply sell to a mid-level manager. By accessing this level, you position your solution more strategically and reduce the risk of being viewed as just another vendor or commodity supplier. Operational decisions are made by mid-level management. Middle management = operational buyers.

Decision-making 71

Decision-making Logistics Supply Chain Suppliers 71

KAMCast

JANUARY 7, 2021

With research suggesting that 68% of customers citing ‘perceived indifference’ as their top reason for leaving a supplier - have you lost customers by not remaining close enough to them? Did your strategy pay off or have you damaged the relationship - missing the customer’s need for confidence, clarity and clear leadership?

Suppliers 52

Suppliers Sales Leadership Leadership Client Relationships 52

OnStrategyHQ

MARCH 4, 2021

We like to refer to strategic objectives as “mini vision statements” because they should support your overall vision of success but break it down into manageable and actionable focus areas. More than six creates a plan that is difficult to manage and likely lacks focus. Operations Management: Increase community outreach.

Leadership 98

Leadership Acquisition Profitability Suppliers 98

Mike Kunkle

FEBRUARY 5, 2023

Total Quality Management (TQM), Business Process Management (BPM), Six Sigma, and Lead Sigma are powerful methods for this sort of work. The seller side can actually align to the larger customer lifecycle with the “sales process” or Opportunity Management aligning with the buying process or purchase pursuit.

B2B 198

B2B Sales Decision-making Negotiation 198

Arpedio

SEPTEMBER 22, 2022

Aggreko is a supplier of temporary power generation equipment and of temperature control equipment using the latest fuels and storage solutions. Aggreko needed to upgrade their sales tech stack in order for them to take their account management program to the next level. Aligning the team, and letting leadership know where to focus.

Account Planning 52

Account Planning Account Management B2B Suppliers 52

Arpedio

SEPTEMBER 22, 2022

Aggreko is a supplier of temporary power generation equipment and of temperature control equipment using the latest fuels and storage solutions. Aggreko needed to upgrade their sales tech stack in order for them to take their account management program to the next level. Aligning the team, and letting leadership know where to focus.

Account Planning 52

Account Planning Account Management B2B Suppliers 52

CMOE

FEBRUARY 13, 2024

Aspiration Example: Be in the top 5 manufacturing suppliers of choice in our industry. Southwest To be the leader and partner of choice in managing care in a value-based system, we must continuously create clinical value for our patients and payors that translates to economic value for all of us. Craft a vision statement.

Shareholders 52

Shareholders Suppliers Manufacturing Prioritization 52

Account Management Skills

APRIL 20, 2021

This is the top 10 tips to be successful in agency account management. And she said, good account management makes everything run smoothly. But great account management is what transforms the relationship from a client supplier to one of a real partnership. She’s dealt with hundreds of agencies through her time.

Account Management 52

Account Management Management Procurement Decision-making 52

Brightbridge Consulting

AUGUST 5, 2021

We are supporting the development of various activities through The Association for Key Account Management and Technological University Dublin, supported by Pfizer. We now look forward to booked engagements with the development of leadership and furtherance of account plans this Autumn. A face-to-face meeting is planned!

Meetings 40

Meetings Suppliers Key Account Management Account Planning 40

CMOE

SEPTEMBER 10, 2020

Leaders are faced with incredible pressures to deliver immediate results, to do more with less, and to manage an ever-increasing personal. What is Strategic Leadership. Strategic leadership means being responsible for the future, as well as for what is happening today. We manage today at the expense of the future.

Strategic Thinking 59

Strategic Thinking Suppliers Innovation Leadership 59

Cosawi

DECEMBER 31, 2019

DO STRATEGIC ACCOUNT MANAGERS REQUIRE SUPERPOWERS? The global economy is becoming increasingly complex and, since we work in the strategic account management environment, we can see the impact it has on the day-to-day role of strategic account managers (SAMs). TIME FOR ACCOUNT-BASED MARKETING TO COME TO THE RESCUE.

Marketing 52

Marketing Suppliers Account Management Global Accounts 52

Account Manager Tips

AUGUST 9, 2022

The buyer will get help from a different supplier (i.e. Details at the end of this page ) The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Through a series of conversations, each looks at the problem and how to solve it. Learn more.

Negotiation 130

Negotiation Value Proposition Brainstorming Suppliers 130

Freshworks

FEBRUARY 18, 2021

But take great care before allowing the artificial engine to diagnose and deliver complex service unaided, such as care packages and ensure that there is a join up with your customer relationship management systems. This is hard to do and depends on culture and board leadership, blending IT, service priorities and risk control.

Artificial Intelligence 89

Artificial Intelligence Suppliers Digitalization Customer Experience 89

Mercuri International

FEBRUARY 2, 2023

Whether we’re talking marriage, friendship, leadership, a football team, politics, or economics. In the research project The Future State of Trust , Mercuri International interviewed over 1,000 business-to-business (B2B) decision-makers to find out what they value when choosing a particular supplier or vendor.

B2B 52

B2B Profitability Suppliers Decision-making 52

Hubspot Sales

APRIL 3, 2019

Strategic planning is a business activity that's used by the leadership of an organization. Strategic planning focuses on long-term goals -- these goals are often set by the executive leadership team. The strategic plan is determined by senior leadership or executives to develop a long-term vision for the company.

Stakeholders 104

Stakeholders Sales Software Software 104

Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

CMOE

JULY 29, 2020

The environment includes many components: the network of relationships with internal and external customers, suppliers, regulatory agencies, and the community as well as the network of relationships among teams in the organization. CEB 2014 Enterprise Leadership Network Analysis). Teams must partner with other teams to achieve success.

Construction 52

Construction Leadership Suppliers Stakeholders 52

Flevy

MARCH 20, 2024

Each global consulting firm maintains an internal knowledge management library of consulting framework presentations. Based on sales and downloads of the FlevyPro frameworks , here is what we found to be the top 10 Digital Transformation frameworks used by management consultants. View the full presentation: [link] 3.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

SBI Growth

JULY 8, 2013

Bounty is a B2B supplier to Small to Medium-sized Businesses (SMBs). Also contains paragraphs on protecting customers, partners and suppliers. As well, it advises on how to manage controversial issues in social media. Then, work with Sales leadership to improve Reps’ social profiles, reach, and referrals. What about Rick?

Suppliers 128

Suppliers Media Government B2B 128

Account Management Skills

JANUARY 25, 2022

There could be supplier performance issues, whilst we try to work with our suppliers, to iron out issues together find solutions, occasionally you will reach a stage of the relationship where you say, this is not going to work, we’re going to have to change. So for that, you would definitely go out and do a pitch process.

Procurement 52

Procurement Suppliers Stakeholders Decision-making 52