Red Star Kim

JANUARY 22, 2024

Some of these reflect Cialdini’s keys of persuasion and influence Influence – Cialdini’s six principles of the psychology of persuasion (kimtasso.com) Sales meeting guidance She advocates that the start of each meeting is for knowledge collection mode – asking lots of simple questions (What and Why). How it is better than competitors?

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130

Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

NOVEMBER 1, 2023

Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking. Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. tenders converted and revenue generated).

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. Take time to scope Scoping is a key aspect of project management.

Leadership 130

Leadership Management Stakeholders Communication 130

Account Manager Tips

NOVEMBER 19, 2022

In a survey of senior executive buyers, Forrester Research asked if sales people are frequently prepared for their meetings. In fact between 70 to 80 percent feel vendors are not prepared for their meetings with senior level executives. The good news is senior executives want to meet with you. The Value Proposition.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Upland

AUGUST 29, 2023

In essence, the final decision is made on whether your product or solution meets their needs. Understanding these elements can help you tailor your products and messaging to meet the diverse needs of potential customers. In phase one, you need to be very careful with your value proposition.

Value Proposition 195

Value Proposition Decision-making e-Learning Supply Chain 195

Better Ways Sales Strategies

JANUARY 3, 2020

Every organization I’ve had the privilege of working with over the past 20 years can tell me some version the value proposition that they provide to their clients and prospects (I’ll use these terms, ‘client’ and ‘prospect’ interchangeably throughout this document). Which is helpful…but not enough.

Value Proposition 40

Value Proposition Decision-making Stakeholders Sales 40

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

NOVEMBER 13, 2023

It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “ Managing and growing your private client practice” earlier this month. Private client management and marketing: Business plans, recruitment, assessments and automation.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

SEPTEMBER 8, 2023

As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Project management, innovation and technology also play an increasing role. Price is a major driver of profit.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Strategic Account Management Association

APRIL 5, 2021

the committee responsible for overseeing purchasing decisions), I met thousands of salespeople and strategic account managers through the years, and I would say that no more than 3 percent or so had bothered going through my company’s 10-K. 1 In fact, many of them admit their meetings were a total waste of time. 2 What the !@*?

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Hubspot Sales

APRIL 12, 2023

That includes the number of sales calls, VP-level meetings, new qualified opportunities, and so on. With proper sales activity management, you can influence sales objectives and business results. In this post, you’ll learn tips for managing your team’s sales activity and about the software that can help along the way.

Management 121

Management CRM Sales Software 121

Red Star Kim

FEBRUARY 21, 2024

When we meet someone, we show interest in them and learn about them (to build empathy and see the world through their eyes An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com) ) by asking questions. Questions are important when we meet someone new. For example, when we first meet at a networking event.

Negotiation 130

Negotiation Value Proposition Emotional Intelligence Decision-making 130

Account Manager Tips

SEPTEMBER 7, 2022

More and more companies expect their key account managers to be thought leaders. Why key account managers need a personal brand I've been collecting job descriptions for years. I was a little startled to find key account managers are now expected to be thought leaders. Director of Account Management, Conduent. Here's how.

Key Account Management 130

Key Account Management Account Management Management Media 130

Miller Heiman Group

APRIL 2, 2019

Managing a strategic account is a complicated balancing act. Your value proposition. Make Sure Your Value Proposition Is Mutually Beneficial. To be the seller your buyer wants, it’s essential that you revisit your value proposition. Make your value proposition mutually-beneficial.

Account Management 110

Account Management Value Proposition Management Suppliers 110

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

Arpedio

JANUARY 9, 2024

Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount.

Account Management 52

Account Management Management Client Relationships Account Planning 52

Brooks Group

MARCH 7, 2024

Procurement managers have a reputation for focusing only on price. Or can sales professionals engage purchasing managers, buyers, and agents differently to have more success selling to them? Understanding Procurement Manager Challenges Procurement managers are in a unique position. Is this deserved?

Procurement 69

Procurement Management Decision-making Sales Training 69

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. Value Proposition Customization: Account marketing professionals work on tailoring the value proposition to each account.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Peter Simoons

DECEMBER 17, 2023

The initial step involves understanding your strategic rationale and the value proposition of the alliance. Begin by establishing a set of requirements that any potential partner must meet to help you identify the ideal partner. How do they conduct their business, what is their management style? So, where do you begin?

Value Proposition 52

Value Proposition Meetings Management 52

Flevy

FEBRUARY 21, 2024

As a foundational element of Strategic Planning and Performance Management , Market Analysis empowers organizations to identify opportunities, anticipate trends, and mitigate risks. Here are other KPI Strategy and KPI Management articles we’ve published: Principles of KPI Selection.

Marketing 52

Marketing Management Digital Transformation Value Proposition 52

ProlifIQ

JUNE 21, 2023

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Flevy

FEBRUARY 26, 2024

We aim to provide executives and senior managers with a clear understanding of how these KPIs can serve as a compass during Digital Transformation efforts, ensuring that initiatives are data-driven, focused, and aligned with the organization’s strategic vision.

Digital Transformation 52

Digital Transformation Digitalization Management Innovation 52

Hubspot Sales

DECEMBER 30, 2020

It is one of the most important activities you will ever do as a sales manager because, without it, your sales team will have no direction and no instruction manual to follow in order to achieve their targets. Provide baseline expectations your team needs to meet when/if your team hits unexpected challenges. Increase profitability.

Sales Management 109

Sales Management Management Shareholders Sales 109

Account Manager Tips

JULY 9, 2020

Your first 90 days in a new job as an account manager are the most challenging.and with the most at stake. Some hiring managers move fast and you may not have the time to do your plan justice if you haven't at least got a draft completed. Are you moving to account management from a different profession? Your manager hired you.

Account Management 130

Account Management Management Key Account Management Stakeholders 130

DemandFarm

OCTOBER 4, 2023

All these stages are aligned to meet the common goal of realizing the full potential of a prospective sales opportunity. The success and future of any sales organization hinge on the cohesive planning and execution of each step, that is collectively known as sales opportunity management.

Value Proposition 52

Value Proposition Sales Negotiation Meetings 52

SmartKarrot

JANUARY 20, 2021

These catchphrases contain the value proposition. A value proposition is something important for your website. A value proposition is one that supports communications to emphasize on the product, its value, features, target market, and benefits. What is a SaaS Value Proposition?

Value Proposition 10

Value Proposition Communication Onboarding Customer Success 10

Arpedio

MARCH 13, 2024

By conducting thorough market research and analysis, companies can identify opportunities and tailor their products or services to meet specific demands. A well-crafted GTM strategy helps companies identify their unique selling propositions (USPs) and position themselves effectively against competitors.

Value Proposition 52

Value Proposition Marketing Media Retail 52

Arpedio

AUGUST 22, 2023

Key account management best practices ← Back to blog In today’s competitive landscape, effectively managing key accounts is not just a strategy: It’s a necessity. In this guide, we’ll explore the proven methodologies, insights, and techniques that elevate KAM from mere management to transformational collaboration.

Key Account Management 52

Key Account Management Account Management Management Onboarding 52

Revenue Storm

FEBRUARY 16, 2021

“Pick me up at the airport and you can brief me about the client on our way to the meeting.” As a young salesperson, I believed just getting one of my senior executives to meet a client was a success, often disregarding the achievement of a tangible outcome. Outcome Management. Managing Emotions. Time for change.

Value Proposition 78

Value Proposition Sales Meetings Decision-making 78

Hubspot Sales

JUNE 1, 2018

Time Management Skills for Sales Professionals. Have a concise value proposition. Time management is one of the most challenging disciplines for salespeople to master. Short of adding more hours to the day, a few solid time management hacks can help reps boost their productivity. Have a concise value proposition.

Management 111

Management Value Proposition Sales CRM 111

Hubspot Sales

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. Key Account Management.

Key Account Management 125

Key Account Management Account Management Management Account Strategy 125

Arpedio

MARCH 27, 2023

Sales Pipeline Management Software – Manage Your Opportunities With Ease ← Back to blog Sales pipeline management is an effective tool for converting leads into sales. To successfully manage your sales pipeline, you need to consistently feed it with data inputs and review your processes and KPIs on a regular basis.

Software 52

Software Software Management Sales 52

Arpedio

MARCH 27, 2023

Sales Pipeline Management Software – Manage Your Opportunities With Ease ← Back to blog Sales pipeline management is an effective tool for converting leads into sales. To successfully manage your sales pipeline, you need to consistently feed it with data inputs and review your processes and KPIs on a regular basis.

Software 52

Software Software Management Sales 52

Arpedio

APRIL 3, 2024

Solution Design and Tailoring: Based on the information gathered during the discovery phase, sales reps collaborate with internal resources and subject matter experts to design tailored solutions that meet the customer’s specific requirements.

Value Proposition 40

Value Proposition Stakeholders Decision-making Organization 40

Arpedio

FEBRUARY 22, 2024

By identifying and addressing the customer’s decision criteria, sales professionals can tailor their approach to meet the customer’s needs and preferences. By staying ahead of the competition, sales professionals can carve out a distinct advantage and win over customers with compelling value propositions.

Value Proposition 52

Value Proposition Decision-making Sales Stakeholders 52