Red Star Kim

JANUARY 16, 2023

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). increase in marketing budget.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Strategic Communications

JANUARY 31, 2024

While generative AI (GenAI) tools like ChatGPT, Bard, and others, may have most marketers focused on the content creation potential of artificial intelligence (AI), AI actually has many, many, other applications that marketers can leverage to boost effectiveness and cut costs.

Decision-making 52

Decision-making Marketing Artificial Intelligence e-Learning 52

NG Data

FEBRUARY 1, 2024

Generative AI is a valuable tool for marketers, helping to streamline or automate the creation of all sorts of content. It can be used to write marketing copy, generate ideas, and create visuals, videos, and music. Source The post 7 Ways Marketers Should Be Using Generative AI Now appeared first on NGDATA.

Marketing 52

Marketing Customer Experience 52

Strategic Communications

FEBRUARY 21, 2024

As GenAI took the world by storm in 2023, I began to see frequent posts from fellow writers and content creators wondering about how, and to what extent, the technology would replace the need for their services. In fact, I’ve had a few clients stop sending work my way that I suspect are experimenting with AI for content creation.

Publishing 52

Publishing B2B Communication Digitalization 52

Strategic Communications

OCTOBER 3, 2023

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. AI is clearly top of mind for marketers. When it comes to AI, the generative variety (like ChatGPT) is by far the leading trend impacting marketing.

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

Strategic Communications

FEBRUARY 12, 2024

For example, the SEO content generated by the AI tools I’ve used don’t always adhere to the required word or character limit requirements. That’s one of the reasons why I’ve not found the tools very useful for actually writing content. email subject lines, SEO titles, page titles, meta descriptions, etc.).

Marketing 59

Marketing e-Learning B2B Publishing 59

Insightly

APRIL 29, 2024

Marketing teams rely on diverse tools to execute strategies effectively, streamline workflows, and achieve their goals. A marketer’s tool belt can span various categories and differ across industries and disciplines. Workflow automation enables marketing teams to handle increased volume and complexity without sacrificing quality.

CRM 52

CRM Marketing Decision-making Facilitation 52

Red Star Kim

AUGUST 31, 2023

To support my training courses and workshops, I keep an eye out for interesting marketing and business development case studies. Today I summarise professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve. Investment in the global real estate market was nearly $11.5

Marketing 130

Marketing Leadership Government Logistics 130

Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation. They learn about their markets and clients, help formulate strategy and develop plans.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. M&BD teams are often locked into a perpetual cycle of responding to requests from individual fee-earners to “push out” content. And many firms look to overseas markets for growth. across the firm. Expand internationally.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Strategic Communications

JULY 27, 2023

Content marketing remains a high priority for organizations of all kinds today as they struggle to stay relevant to customers while keeping ahead of the constantly changing algorithms of search engines like Google. Thinking practically about how content is consumed and by whom can help put this into perspective.

Marketing 52

Marketing Publishing Media Energy and Utilities 52

Customer Think

NOVEMBER 2, 2023

Artificial Intelligence (AI) in marketing has been rapidly evolving throughout the years, picking up pace seemingly every day. “AI thinks you’ll like this book”), then began targeting the labor of content creation over the next decade, followed by […]

Artificial Intelligence 69

Artificial Intelligence Marketing Digitalization 69

Strategic Communications

MAY 7, 2024

O ver the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and distributing content to identifying and nurturing leads, tracking campaign success, and much more.

Artificial Intelligence 52

Artificial Intelligence Marketing Retail Communication 52

NG Data

JANUARY 25, 2024

From keyword research to ad copy creation to competitor research, here's how SGE could transform PPC marketing. After launch, search suggestions may change, and upper-funnel content will be more important. Source The post How will Google’s Search Generative Experience impact PPC marketing appeared first on NGDATA.

Marketing 40

Marketing 40

Customer Think

APRIL 10, 2024

With possible uses as chatbots to serve customers, an illustrator to develop visuals, a content-creation tool for sales and marketing, a facial recognition tool for customer […] Certainly, it’s exciting – filled with possibility and mystery, similar to the early days of the World Wide Web.

Marketing 78

Marketing Sales 78

Upland

OCTOBER 17, 2023

It then creates new content based on that data. Machine learning (ML) and neural networks help AI create human-like content. AI learns from patterns and relationships within training data to create that content. Its content capabilities make it an indispensable tool for your sales team.

Artificial Intelligence 195

Artificial Intelligence Sales Decision-making CRM 195

Nutshell

JULY 22, 2020

Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. Well, here’s another important term for you to memorize: the marketing flywheel. Well, here’s another important term for you to memorize: the marketing flywheel. What Is a Marketing Flywheel?

Marketing 119

Marketing Co-Creation Customer Experience Advertising 119

Strategic Communications

JUNE 2, 2023

Generative AI has revolutionized content marketing, making it easier than ever for content marketers to create powerful and compelling content. By leveraging generative AI technology, content marketers can create high-quality content faster and with less effort than ever before.

Marketing 52

Marketing Artificial Intelligence B2B e-Learning 52

Apptivo

FEBRUARY 23, 2023

Lead generation, which is what fuels a company’s long-term success, necessitates cooperation between sales and marketing. Why is it difficult for Sales and Marketing to collaborate? Website traffic: Many companies get leads from website visitors who download content, sign up for a newsletter, or fill out a contact form.

Marketing 52

Marketing Media Advertising Sales 52

Strategic Communications

DECEMBER 5, 2023

Over the past several years a growing number of wineries, microbreweries and distilleries have been springing up around the country as entrepreneurs seek to address a growing market not simply for alcoholic beverages but for local destination experiences. How could you put experiential marketing to work for your organization?

Food and Beverage 52

Food and Beverage Marketing Retail e-Learning 52

Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. Prioritise – Use marketing and business development plans (and your line manager) to focus attention and identify priorities.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

DECEMBER 14, 2022

for a day workshop on “Future Marketing/BD Manager” with PM Forum. Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution. Complete my CIM qualifications (alternatively: Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com) ). Increase my strategic contribution.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Strategic Communications

AUGUST 29, 2023

The challenge for service marketers in managing a brand involves managing human inputs and human actions. About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. The greatest challenge of all.

Marketing 52

Marketing Healthcare Retail Manufacturing 52

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Hyperlocal Marketing. Demand Gen. Influencers.

Marketing 98

Marketing Advertising Media Digitalization 98

LinkedFusion

APRIL 13, 2023

Investing in scalable marketing strategies is one of the best ways to grow their business’s prospects and reach the right people. However, there are many different marketing strategies, so it can be confusing which is best for your business. A target audience is a group marketers try to reach with their marketing.

Marketing 52

Marketing Media Advertising Digitalization 52

NG Data

MARCH 28, 2024

Short-form videos are popular in digital marketing, while live streaming and authentic content showcase authority. Personalization and authenticity are key, and AI-enhanced videos are transforming content creation. Interactive video content deepens audience connections.

Advertising 52

Advertising Digitalization Marketing 52

Nutshell

AUGUST 6, 2020

Marketing best practices are constantly changing. With that in mind, we created this collection of online resources for marketing professionals so that you can get the guidance and cutting-edge strategies you need to grow your business. Now, let’s dive into our list of the 30 best marketing resources on the internet!

Internet 90

Internet Marketing Co-Creation Media 90

Insightly

MARCH 31, 2023

Business-to-business (B2B) marketers are tasked with creating effective customer journeys that identify, engage, and inform prospects to build pipeline for sales and ultimately generate revenue for their business. Marketing automation can make this process significantly more efficient when utilized effectively.

Marketing 52

Marketing B2B Media Facilitation 52

Strategic Communications

JANUARY 10, 2023

As we enter 2023, I can’t help but notice lots of commentary about what we can expect on a variety of fronts, including marketing. As I think about marketing in 2023, a few things spring to mind, maybe because I was doing a lot of reading about them during the last week or so of the year while I was enjoying some downtime.

Marketing 52

Marketing Artificial Intelligence Digitalization Advertising 52

ACT

APRIL 13, 2023

They failed to innovate and evolve with changing market dynamics. If you don’t want that to happen to your business, you must keep an eye on the fast-changing marketing trends in your industry and use emerging media and technology for effective communication and brand positioning. As a result, their competitors left them behind.

Marketing 52

Marketing Artificial Intelligence Advertising Digitalization 52

Corporate Visions

AUGUST 6, 2020

The post Marketing is Moving Further Down the Sales Funnel by Leslie Talbot appeared first on Corporate Visions. If you’re a marketer, you’re responsible for more of the buying journey than ever before. The Evolving Role of Marketing. Business development functions are shifting to the marketing organization. The problem?

Marketing 90

Marketing Suppliers Decision-making Sales 90

Strategic Communications

DECEMBER 11, 2023

That’s a combination that companies can leverage to reinforce their brands and positively augment and impact their marketing efforts. Following are 4 “Must Haves” for achieving maximum marketing value from your charitable giving efforts. That alignment in support of your brand also supports your marketing efforts.

Marketing 52

Marketing Banking Communication B2B 52

Strategic Communications

MAY 2, 2023

With all of the recent buzz about Twitter—given Elon Musk’s takeover of the company and predictions of doom—I wondered if marketers’ usage of social media is declining. Isabel Ludick has had similar experience in using social media to help promote Excited Cats, a cat information blog, in her role as director of marketing.

Media 52

Media Marketing Advertising B2C 52

Hubspot Sales

APRIL 13, 2020

Sales content — brand or product-specific content your company produces to compel prospects to buy. The quality of your sales content can be a critical factor in a potential customer's decision to trust your business. How can you go the extra mile to ensure that your sales content is as engaging as possible?

Marketing 97

Marketing Facilitation Brainstorming Sales 97

Customer Think

JULY 5, 2023

Like everyone else in martech land, I’ve been pondering the future of marketing in a world populated with AI. Most research I’ve seen agrees with this Hubspot report that marketers’ top application for generative AI has been content creation (48.

Marketing 72

Marketing Digitalization 72

Mike Kunkle

NOVEMBER 21, 2023

A very good product line and solid product-market fit has certainly fueled that, along with a great service orientation, a strong engineering and maintenance staff, and a customer-centric culture. Content Needs: The gap in content and information is glaring.

Acquisition 272

Acquisition Sales Decision-making Account Management 272

Sales Gravy

JANUARY 8, 2024

Kristin Andre begins by unraveling the essence of sales - understanding your target market. This mantra goes beyond the surface, urging sales professionals to dive deep into the psyche of their target market. By identifying niche markets and tailoring your approach to each segment, sales professionals can enhance their effectiveness.

Innovation 75

Innovation Client Relationships Digitalization Sales 75