Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Differentiation is a critical aspect of professional services marketing and is no different in personal brands.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Red Star Kim

DECEMBER 14, 2022

for a day workshop on “Future Marketing/BD Manager” with PM Forum. Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution. Complete my CIM qualifications (alternatively: Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com) ). Increase my strategic contribution.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Red Star Kim

MARCH 24, 2023

It was a full house at the March workshop on “Practical and Professional Skills for Marketing and Business Development (M&BD) Assistants” although almost all delegates were from law firms across the UK. Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants.

Marketing 130

Marketing Digitalization Communication Media 130

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. Proactive marketing and business development executives – CRM, internal engagement and career insights. CRM and Marketing Automation Software for SMBs | Act! However, there are limitations compared to Canva.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Insightly

DECEMBER 14, 2023

Let’s explore the marketing operations career path and all of the opportunities that come with it. Marketing operations jobs encompass a diverse range of roles within the marketing field. These positions involve the behind-the-scenes coordination and execution of marketing strategies and campaigns.

Marketing 52

Marketing e-Learning Digitalization CRM 52

Insightly

DECEMBER 14, 2023

Let’s explore the marketing operations career path and all of the opportunities that come with it. Marketing operations jobs encompass a diverse range of roles within the marketing field. These positions involve the behind-the-scenes coordination and execution of marketing strategies and campaigns.

Marketing 52

Marketing e-Learning Digitalization CRM 52

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Strategic Communications

JANUARY 31, 2024

While generative AI (GenAI) tools like ChatGPT, Bard, and others, may have most marketers focused on the content creation potential of artificial intelligence (AI), AI actually has many, many, other applications that marketers can leverage to boost effectiveness and cut costs. It can go much, much farther than that.

Decision-making 52

Decision-making Marketing Artificial Intelligence e-Learning 52

Red Star Kim

JANUARY 16, 2023

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). increase in marketing budget.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Strategic Communications

JANUARY 17, 2024

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. Here we take a look at five successful AI-driven marketing campaigns and how AI can enhance your marketing strategies. million in revenue for Adobe.

Artificial Intelligence 59

Artificial Intelligence Marketing e-Learning Digitalization 59

Agile CRM

NOVEMBER 29, 2022

Email marketing has come a long way since its inception. In the early days of email, marketers were limited to a single email blast that was sent out to everyone on their list. As technology advanced, email marketing tools evolved to include features such as segmentation, automation, and personalization. .

Marketing 98

Marketing Media Software Software 98

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Marketing 106

Marketing Sales Decision-making Prioritization 106

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

Sales Outcomes

OCTOBER 16, 2023

B2B marketers face external challenges that may impact marketing effectiveness in 2024 and beyond. While I can’t predict specific challenges that B2B marketers will face in 2024, we can share what we hear from our client marketing leaders. Here are the top three challenges B2B marketers might face in 2024: 1.

B2B 52

B2B Marketing Value Proposition Innovation 52

NG Data

OCTOBER 25, 2023

Data analytics in marketing emerged with credit card companies in the US, who used direct mail to improve their marketing effectiveness. The exponential growth of digital technologies, social media, e-commerce platforms, and IoT devices has led to an exponential growth of.

Marketing 52

Marketing Media Digitalization 52

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. And many firms look to overseas markets for growth. across the firm.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Arpedio

JANUARY 31, 2024

When it comes to digital marketing, where trends and tactics evolve rapidly, the pursuit of strategies that consistently yield impactful results is both a challenge and a necessity. Additionally, we’ll explore the exciting future trends in ABM that are set to reshape how we approach digital marketing in the times to come.

Marketing 52

Marketing Facilitation Digitalization Acquisition 52

Kainexus

MAY 2, 2024

In this context, embracing digital transformation isn't merely an option—it's imperative for staying relevant and competitive. Digital transformation entails the strategic integration of digital technologies into all facets of a business, fundamentally altering how it operates and delivers value to its stakeholders.

Digital Transformation 74

Digital Transformation Digitalization Artificial Intelligence Internet 74

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). Many use a situational analysis or marketing audit. And we analyse the analytics from our digital marketing performance.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. Prioritise – Use marketing and business development plans (and your line manager) to focus attention and identify priorities.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

ACT

DECEMBER 5, 2023

Do you know the biggest difference between successful and failed marketing campaigns ? Modern-day marketing isn’t about following your gut feeling or pursuing ideas from the top of your mind. If you want your marketing campaigns to hit the mark every time, you must rely on accurate, reliable, and comprehensive data.

Marketing 52

Marketing Decision-making CRM Media 52

Nutshell

JANUARY 31, 2023

We’ve got a long list of improvements in the works, and we’re looking forward to continuing to invest in our product, service, and customers while advancing our mission of helping businesses grow their revenue with powerful, easy-to-use sales and marketing technology. View our Nutshell Analytics guide to learn more.

CRM 127

CRM Digitalization Advertising Marketing 127

Strategic Communications

JANUARY 10, 2023

As we enter 2023, I can’t help but notice lots of commentary about what we can expect on a variety of fronts, including marketing. As I think about marketing in 2023, a few things spring to mind, maybe because I was doing a lot of reading about them during the last week or so of the year while I was enjoying some downtime.

Marketing 52

Marketing Artificial Intelligence Digitalization Advertising 52

NG Data

MAY 16, 2024

Both banks and credit unions plan to increase tech spending on fraud detection, digital banking, and data analytics. Financial institutions plan to embed fintech and serve niche markets like SMBs. The Jack Henry Strategy Benchmark survey found that growing deposits is a top priority for financial institutions.

Banking 52

Banking Digitalization Marketing 52

Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Disconnection – Often the marketing (lead generation) and sales processes (lead nurturing and conversion) are disconnected.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. While the marketing part might sound easy, it’s the buying process that’s complex. B2B buyers are: Thorough (67% of the buyer’s journey is now done digitally). And that’s where modern day B2B marketing begins. Easy, right?

B2B 129

B2B Marketing Acquisition Media 129

Insightly

JUNE 13, 2023

Are you feeling a little stuck in your marketing career? Even though the marketing career path isn’t a straight one, there are a few steps you can take to advance your career. Marketing jobs are dynamic, and you may never feel like you’ve completed everything on your long ‘to-do’ list. Do I want to: Pursue a marketing specialty?

Marketing 98

Marketing Remote Working Decision-making Meetings 98

Apptivo

OCTOBER 24, 2023

Analytics and Rеporting: Monitor thе pеrformancе of your еmail campaigns and track how CRM data influеncеs еngagеmеnt and convеrsions. Looking for Powerful CRM software with automated email marketing capabilities? A/B Tеsting: Continuously A/B tеst your еmail campaigns to optimizе subjеct linеs, content, and calls to action.

CRM 52

CRM Marketing Software Software 52

Nutshell

APRIL 3, 2024

Marketing and sales software Marketing tools allow you to centralize your messaging across various platforms. Whether you run campaigns on Facebook, LinkedIn, or via email marketing , a good marketing tool will enable you to quickly release campaigns and analyze the performance of your ads across multiple sites.

Software 71

Software Software CRM Communication 71

LinkedFusion

APRIL 13, 2023

Investing in scalable marketing strategies is one of the best ways to grow their business’s prospects and reach the right people. However, there are many different marketing strategies, so it can be confusing which is best for your business. A target audience is a group marketers try to reach with their marketing.

Marketing 52

Marketing Media Advertising Digitalization 52

Agile CRM

NOVEMBER 29, 2022

Email marketing has come a long way since its inception. In the early days of email, marketers were limited to a single email blast that was sent out to everyone on their list. As technology advanced, email marketing tools evolved to include features such as segmentation, automation, and personalization. .

Marketing 52

Marketing Media Software Software 52

QYMATIX

APRIL 1, 2024

While digital technologies have already turned many industries upside down, such as the retail industry, traditionally stationary B2B retailing has not yet been affected to the same extent. In short, the American B2B e-commerce market is still the biggest in the world – by far. Digital distribution is gaining pace. added to 4.6

B2B 52

B2B Retail Manufacturing Internet 52

QYMATIX

APRIL 1, 2024

While digital technologies have already turned many industries upside down, such as the retail industry, traditionally stationary B2B retailing has not yet been affected to the same extent. In short, the American B2B e-commerce market is still the biggest in the world – by far. Digital distribution is gaining pace. added to 4.6

B2B 52

B2B Retail Manufacturing Internet 52

Insightly

SEPTEMBER 6, 2023

Marketing automation tools, such as Insightly Marketing , can be especially useful when implemented thoughtfully and strategically. Utilize analytics, customer feedback, competitive insights, and other data sources to fill in details about each above stage and touchpoint. Take the time to think through what these might be.

CRM 52

CRM Marketing Digitalization Advertising 52

Insightly

SEPTEMBER 6, 2023

Marketing automation tools, such as Insightly Marketing , can be especially useful when implemented thoughtfully and strategically. Utilize analytics, customer feedback, competitive insights, and other data sources to fill in details about each above stage and touchpoint. Take the time to think through what these might be.

CRM 52

CRM Marketing Digitalization Advertising 52

Strategic Communications

JUNE 24, 2021

I have been fortunate enough to practice marketing before and after the emergence of the internet, social media, and digital marketing. While the channels for communicating have changed and grown significantly, the basics of good marketing have remained the same. That provided us with some very basic analytics?what

Digitalization 52

Digitalization Marketing Internet Decision-making 52

Red Star Kim

DECEMBER 22, 2022

During the discussions about marketing audits (particularly the far external environment), delegates worked in groups to tackle a PESTLE analysis. Instability in some international markets. Digital transformation. Impact of (predictive) analytics. Preference for digital/virtual meetings. Technological.

Supply Chain 147

Supply Chain Government Transportation Digital Transformation 147