Insightly

APRIL 10, 2024

As you’re out and about, you may want to use that time to improve your go-to-market knowledge and stay up to date on the latest trends. Closing Time is the podcast and YouTube Show designed for go-to-market leaders. Let’s explore 5 curated collections of episodes for professionals in different disciplines of go-to-market.

Marketing 52

Marketing Healthcare CRM Media 52

Apptivo

FEBRUARY 7, 2023

What is marketing funnel 4. How to create a marketing funnel 5. Why do businesses need marketing funnel 6. Footnotes You’ve probably heard a lot of people refer to the sales funnel or the marketing funnel. The idea of a funnel could be strange or perplexing to you if you’re new to marketing.

Marketing 81

Marketing Decision-making Advertising Prioritization 81

Cosawi

JANUARY 29, 2024

In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!).

Media 130

Media Marketing B2C Stakeholders 130

Hubspot Sales

NOVEMBER 30, 2020

However, the past several months have only bolstered my belief in the impact that a sales team can have on an early-stage product. Hiring salespeople before you have a product that’s ready to go-to-market might be a high-leverage way to test your product-market fit, pricing and packaging, and product’s readiness. Here’s why.

Marketing 96

Marketing Sales Prioritization Advertising 96

Zendesk

MARCH 16, 2023

Startup founders often say the same thing about the early days: listen to your customers. Listen to customers to ensure product-market fit. Ghermezian, now an investor in early-stage startups, joined the Sit Down Startup podcast to talk about his experience and what he’s seeing in the founder community today.

CRM 92

CRM Acquisition Investors Decision-making 92

Strategic Communications

MAY 2, 2023

With all of the recent buzz about Twitter—given Elon Musk’s takeover of the company and predictions of doom—I wondered if marketers’ usage of social media is declining. Isabel Ludick has had similar experience in using social media to help promote Excited Cats, a cat information blog, in her role as director of marketing.

Media 52

Media Marketing Advertising B2C 52

Upland

MAY 3, 2023

If you sell an innovative product, something that requires your customer to ‘Cross the Chasm’ of the early adopter, sometimes that customer can go 57% of the way through the buyer’s journey, but still not understand what you’re selling. What is it, exactly, that Salesforce sells? Wave) The list goes on.

CRM 195

CRM Software Software Innovation 195

Help Scout

APRIL 27, 2021

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. This shows just how important user adoption is for your bottom line. Put simply: Improving user adoption means higher retention and lower churn rates. What is user adoption?

Onboarding 94

Onboarding Acquisition B2B Marketing 94

Insightly

SEPTEMBER 12, 2022

The idea of account-based marketing (ABM) has been around since the early 2000s. It’s an innovative approach to B2B marketing that helps businesses target high-value prospects. When used effectively, account-based marketing can help companies to close bigger deals while reducing the total effort spent on marketing.

Marketing 52

Marketing CRM Decision-making B2B 52

Upland

OCTOBER 17, 2023

People from marketing, sales, customer success, and product collaborate with customers to: Understand business motivations Gain clarity into the target account and decision-makers Find unique ways to position your product or service to help them reach their goals AI can help uncover intelligent insights and automate parts of the process.

Artificial Intelligence 195

Artificial Intelligence Sales Decision-making CRM 195

Arpedio

NOVEMBER 29, 2023

December 7 How does ARPEDIO's solutions enhance Salesforce adoption and eliminate data loss? Enter draw #1 Account-Based Selling Platform Treat your colleagues to an early Christmas present Relationship Mapping & Org Chart Improve your critical stakeholder relationships.

Account Management 52

Account Management Account Planning Stakeholders Communication 52

Arpedio

MARCH 20, 2024

However, this process can be complex, requiring a deep understanding of the market, customer personas, and business objectives. Leveraging data analytics, predictive modeling, and market segmentation techniques can help pinpoint accounts with the highest potential for revenue growth and long-term value.

Government 52

Government Innovation Prioritization Facilitation 52

DemandFarm

APRIL 11, 2023

However, adopting Digital solutions for your Key Account Management process comes with its set of challenges. Challenges in adopting Digital Key Account Management for Sales Enablement 1. Integration with Existing Systems One of the main challenges of adopting Digital Key Account Management is integrating it with existing systems.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Upland

JULY 3, 2023

In the ever-evolving landscape of sales and customer success, staying ahead of the competition requires the adoption of innovative tools and methodologies. Altify enables sellers to gather critical market insights and comprehend customer profiles, ensuring a more personalized approach. Where are we heading with AI & ChatGPT?

Facilitation 195

Facilitation Customer Success Innovation Customer Experience 195

SBI Growth

MARCH 17, 2013

To get to the position of CMO or VP of Marketing, you are a top talent. Marketing as a skill is no different. Download the marketing leader assessment to identify your blind spots. Reaching the most senior marketing position requires A-Player talent. Now that you’re on top, your marketing skills may be eroding.

Marketing 125

Marketing Media Innovation Decision-making 125

Red Star Kim

NOVEMBER 24, 2023

For over 20 years I have attended and reported on the annual Professional Marketing conference. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”. We are in danger of being as siloed as our fee-earners – He rallied for a more “ holistic marketing”.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Planview

MARCH 15, 2024

But while the increasing number of companies adopting VSM has changed how teams build from project to product, a new innovative approach hits the spotlight: generative AI (genAI). Another challenge worth noting is the ongoing battle over models and pricing, which has fueled intense competition among AI producers in the market.

Management 64

Management Artificial Intelligence Decision-making Software 64

CSSP

DECEMBER 30, 2022

Technological adoption and improvement in the early years of a technology tends to lead to rapid growth and profitability for the key players in an industry, while the downswings can indeed lead to crises an instability.

Investors 119

Investors Profitability Innovation Marketing 119

SBI Growth

DECEMBER 20, 2013

The Tablet: Do you provide content that addresses your buyer’s market problems? Or are you driving revenue because you have gained 100% adoption? Content Marketing: Are you leading the charge or is this too much work? Marketing Automation: A larger percentage of the buying process takes place before a rep is engaged.

Innovation 125

Innovation Marketing Sales CRM 125

Red Star Kim

SEPTEMBER 29, 2023

Updates are provided by Richard Chaplin, Jon Geldart and John Rowland together with the chairs of the Forum’s specialist groups: Management Teams Together; Finance & Operations; Strategy & Marketing; People, Performance & Culture. IoD represents directors in the middle market. A guest speaker is usually invited.

Meetings 130

Meetings Government Management Finance 130

CoSell

JANUARY 14, 2021

Yet, it is up to us to lead—and to do this, it helps to learn what other sales and marketing leaders are discovering for virtual success. They look at the best practices of European sales and marketing leaders in responding to the current requirements to work virtually. That’s why this article from McKinsey is so insightful.

Marketing 80

Marketing Virtual Selling Sales Prioritization 80

Hubspot Sales

AUGUST 3, 2023

In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. However, the data suggests that AI adoption has plateaued, which gives reason for the challenges and apprehensions that sales teams are facing.

Artificial Intelligence 85

Artificial Intelligence Sales CRM Meetings 85

Flevy

MARCH 17, 2024

It involves transforming ideas and market needs into products that can compete effectively in the marketplace. In the context of strategic planning and performance management , NPD plays a vital role in determining an organization’s long-term success and market positioning.

Management 52

Management Digital Transformation Innovation Prioritization 52

Revenue Storm

MARCH 28, 2023

Sales organizations in the high-tech arena have been hit with several redefining trends over the last several years – the shift to virtual relationships, the drive to commoditization by the buyer, the unbelievable acceleration of digital technology, and the redefining of market boundaries.

Organization 78

Organization CRM Sales Leadership 78

SBI Growth

MAY 28, 2013

B2B Chief Marketing Officers are enthusiastic about sharing tangible results. There is a strong desire to connect marketing spend to revenue. Lead Generation is the surest way to drive tangible return on marketing investment. Those wanting to recast the foundation of marketing can use this as a road map to success.

Marketing 130

Marketing Sales B2B Sales Technology 130

Showpad

DECEMBER 10, 2019

What’s the role of integration and adoption? Think beyond content that comes from Marketing (only 38.8% Not only do adoption rates go down, but it makes it almost impossible for Sales Enablement content managers to implement a content strategy and effectively manage all relevant content services throughout the content lifecycle.

Sales 92

Sales CRM Sales Training Organization 92

Showpad

JULY 21, 2020

In this edition, I’ll be discussing why you as an executive in a sales, marketing or CX leadership role play a mission-critical part when it comes to making sales enablement successful in your organization. . And that requires adoption. Successful enablement requires high adoption. Let’s look at the data on adoption.

Management 139

Management Leadership CRM Sales 139

Showpad

NOVEMBER 16, 2021

Meet Matt Ondrejko, Vice President of Global Marketing at Valmont Industries. If you go into it thinking you’re going to have a hybrid approach with some digital capabilities but also the traditional path of print marketing and everything else, people will fall back on what they know and are comfortable with.”.

Digital Transformation 98

Digital Transformation Digitalization Marketing Sales Environment 98

Nutshell

JUNE 29, 2023

Using a customer relationship management (CRM) platform can bring your business major value and a wealth of benefits, from streamlining and automating parts of your sales process to helping you craft marketing campaigns tailored to the right audience. How to implement a CRM system You have a lot to consider when adopting a new CRM.

CRM 62

CRM Software Software Decision-making 62

Flevy

MARCH 20, 2024

The benefits of adopting the ChatGPT and Prompt Engineering are manifold: Enhanced Efficiency : By understanding and utilizing ChatGPT, organizations can automate repetitive tasks, such as customer inquiries and basic operational functions, freeing up human resources for more complex tasks.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

SBI Growth

NOVEMBER 11, 2012

The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. This is the adoption of Content Marketing principles into outbound direct marketing. Direct Content Marketing is born. Content Marketing works. Demand Generation - Comprehensive View of Content Marketing.

Marketing 127

Marketing Acquisition B2B Communication 127

OnStrategyHQ

JUNE 23, 2023

In the early stages of a business, there can be chaotic energy while trying to find a market, product, and scaling model. We hope you found these key takeaways helpful in adopting a forward-thinking strategic mindset. You’ll experience multiple inflections over time, each offering an opportunity to redirect your growth mindset.

Prioritization 40

Prioritization Leadership Decision-making Marketing 40

Hubspot Sales

FEBRUARY 8, 2021

As an entrepreneur, especially in the early stages of business, you’re wearing a lot of hats and it can be tempting to work all the time. Early on I was enamored by the many entrepreneurs who asserted that major sacrifices and long hours are necessary for success. I was excited to try every new marketing tactic I found out about.

Decision-making 116

Decision-making Prioritization Future of Work Small Business 116

Account Manager Tips

MARCH 23, 2021

Consider how your clients use your solutions and look for those with consistent adoption. Access to new markets. Can they help you access new markets? Or they may be early adopters, beta testers and eager to participate in user studies. Are they expanding through acquisition? Are customer satisfaction scores high?

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Account Manager Tips

NOVEMBER 19, 2022

For instance, compare marketing to human resources. Marketing KPIs Brand awareness. Understand the challenge Marketers have known for a long time to sell the cure, not the prevention. For instance: time, money, market share, risk, customer satisfaction? Our actionable metrics increase marketing ROI. Cost per hire.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Arpedio

JUNE 7, 2021

Angus is based in the US and will be leading the marketing effort of Arpedio as a Fractional CMO. With 20+ years in B2B tech and SaaS marketing I have worked for both public, private, VC, and PE backed firms. Angus Robertson, Chief Marketing Officer. Angus Robertson, Chief Marketing Officer. Share on facebook.

B2B 52

B2B Account Management Innovation Software 52