Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Differentiation is a critical aspect of professional services marketing and is no different in personal brands.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. M&BD teams are often locked into a perpetual cycle of responding to requests from individual fee-earners to “push out” content. UK and offshore law firms, barristers’ chambers and accountancy firms were represented.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

MARCH 24, 2023

It was a full house at the March workshop on “Practical and Professional Skills for Marketing and Business Development (M&BD) Assistants” although almost all delegates were from law firms across the UK. Dates for future sessions are shown at PM Forum. Dates for future sessions are shown at PM Forum.

Marketing 130

Marketing Digitalization Communication Media 130

Strategic Communications

JANUARY 31, 2024

While generative AI (GenAI) tools like ChatGPT, Bard, and others, may have most marketers focused on the content creation potential of artificial intelligence (AI), AI actually has many, many, other applications that marketers can leverage to boost effectiveness and cut costs.

Decision-making 52

Decision-making Marketing Artificial Intelligence e-Learning 52

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Media Digitalization B2B 71

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Media Digitalization B2B 71

Red Star Kim

OCTOBER 25, 2023

CogniClick is a nifty system (backed by an expert team) to enable you to conduct fast, quick polls and pulse surveys amongst your clients and stakeholders and to also develop maturity assessments and similar thought leadership content. Another valuable AI-powered tool for the MarTech armoury. White Papers) for lead generation.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Red Star Kim

JANUARY 16, 2023

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). I’ve added my reflections.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Arpedio

JANUARY 31, 2024

When it comes to digital marketing, where trends and tactics evolve rapidly, the pursuit of strategies that consistently yield impactful results is both a challenge and a necessity. Account-Based Marketing (ABM) has emerged as a powerful and targeted method to engage with high-value accounts, gaining significant traction in the process.

Marketing 52

Marketing Facilitation Digitalization Acquisition 52

Upland

OCTOBER 17, 2023

ChatGPT and dozens of other artificial intelligence (AI) products have made a big splash for AI a bit of a novelty recently, dominating the conversation around productivity and efficiency in the B2B world. Its many evolutions and the powerful AI of today make it an irresistible tool to many. Many writers use AI to spark ideas.

Artificial Intelligence 195

Artificial Intelligence Sales Decision-making CRM 195

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Strategic Communications

FEBRUARY 12, 2024

For example, the SEO content generated by the AI tools I’ve used don’t always adhere to the required word or character limit requirements. That’s one of the reasons why I’ve not found the tools very useful for actually writing content. And I’ve found them to be very helpful for a number of things.

Marketing 59

Marketing e-Learning B2B Publishing 59

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. Proactive marketing and business development executives – CRM, internal engagement and career insights. CRM and Marketing Automation Software for SMBs | Act! However, there are limitations compared to Canva.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. Delegate views and poll results are shown below. A good example of a limiting belief comes from running.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Corporate Visions

AUGUST 13, 2020

The post Why is Most B2B Marketing So Forgettable? Every marketer wants to make an impact. Your buyers interact with your marketing in one moment, but they make the decision to buy in the future. Unfortunately, most marketers don’t believe their content is memorable or actionable. How Much Do People Forget?

B2B 134

B2B Marketing Decision-making Digitalization 134

Upland

AUGUST 29, 2023

As a result, harnessing it is essential in today’s competitive market – more so than ever before. Understanding buyers’ intent is akin to gaining insight into the minds of prospective buyers, allowing you to tailor strategies and content accordingly. It encompasses the motivation, need, and desire behind any activity.

Value Proposition 195

Value Proposition Decision-making e-Learning Supply Chain 195

Customer Think

NOVEMBER 2, 2023

Artificial Intelligence (AI) in marketing has been rapidly evolving throughout the years, picking up pace seemingly every day. In the late ’90s, the technology was used to cluster consumer behaviors to predict future ones (e.g.

Artificial Intelligence 67

Artificial Intelligence Marketing Digitalization 67

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!).

Media 130

Media Marketing B2C Stakeholders 130

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Brand Awareness. See: lead magnet ). Demand Gen.

Marketing 98

Marketing Advertising Media Digitalization 98

Red Star Kim

NOVEMBER 24, 2023

For over 20 years I have attended and reported on the annual Professional Marketing conference. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”. Sometimes I have also presented sessions. Thanks to editor Matt Baldwin for his assistance.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Here is a list of small business marketing ideas and tips to give you a competitive edge. If you’ve been neglecting your database, your entire marketing strategy could be off-kilter. Keep Content on Target.

Small Business 145

Small Business Marketing B2C Media 145

Red Star Kim

FEBRUARY 12, 2024

How does this material fit within your overall marketing or sales strategy? We talked about the link between the message (content) and the channel (medium) Vary the pace – Use some short sentences. Less is more Craft the title – Invest significant time in creating a title that attracts attention and describes the content.

Media 130

Media Financial Services Advertising Decision-making 130

Sales Outcomes

MAY 8, 2023

Marketing leaders can’t rely on intuition and experience to quantify marketing ROI meaningful to financial management, including CFOs. If your organization struggles to demonstrate marketing ROI, part of the challenge may be a deficiency in marketing operations capability. What Is Marketing Operations?

Marketing 52

Marketing CRM Advertising Media 52

Apptivo

MAY 18, 2021

Email marketing is one of the most important ways to attract customers and grow your business. Whether your business is small or large, Email marketing holds the same importance for everyone just because every other marketing channel isn’t much reliable. Collecting email addresses from everywhere.

Marketing 98

Marketing Media Software Software 98

Corporate Visions

AUGUST 6, 2020

The post Marketing is Moving Further Down the Sales Funnel by Leslie Talbot appeared first on Corporate Visions. If you’re a marketer, you’re responsible for more of the buying journey than ever before. The Evolving Role of Marketing. Business development functions are shifting to the marketing organization. The problem?

Marketing 90

Marketing Suppliers Decision-making Sales 90

Strategic Communications

MAY 2, 2023

With all of the recent buzz about Twitter—given Elon Musk’s takeover of the company and predictions of doom—I wondered if marketers’ usage of social media is declining. Isabel Ludick has had similar experience in using social media to help promote Excited Cats, a cat information blog, in her role as director of marketing.

Media 52

Media Marketing Advertising B2C 52

Insightly

MAY 13, 2021

It’s not a secret that having a deep understanding of your customer is crucial for marketing. The more you learn about your customer, the better you can market to them and build lasting customer relationships. . But for us marketers, that’s easier said than done. Why you should align customer success with marketing.

Customer Success 93

Customer Success Marketing Acquisition CRM 93

Red Star Kim

OCTOBER 16, 2023

Look at the significance of referrals in the past and consider its contribution to future success. 10 reasons why (kimtasso.com) Marketing planning in a nutshell – simple and complex plans (kimtasso.com) Data and systems It was good to have a sprinkling of IT geeks (their label not mine!) Set SMART goals. Time is precious.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Red Star Kim

SEPTEMBER 29, 2023

Updates are provided by Richard Chaplin, Jon Geldart and John Rowland together with the chairs of the Forum’s specialist groups: Management Teams Together; Finance & Operations; Strategy & Marketing; People, Performance & Culture. A guest speaker is usually invited. Only 20% are members of the Forum.

Meetings 130

Meetings Government Management Finance 130

Red Star Kim

AUGUST 14, 2023

Lawyers (compliance, anti-trust, commercial litigation, personal injury) and marketing professionals joined me at a recent MBL workshop on writing. Make your content stand out. How to create buyer personas that clarify your target market | SurveyMonkey Complexity Often we write about technical and complex topics.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Strategic Communications

JUNE 22, 2021

Video continues to be a popular and effective way to boost marketing efforts, especially with the emergence of video-first platforms such as TikTok. Today, marketers of all types and sizes—even those with very small budgets—can successfully use video to augment their marketing communication efforts. Social Media Engagement.

Marketing 66

Marketing Media e-Learning Communication 66

Insightly

MAY 4, 2021

As marketers, we are the go-to people. Ask marketing. Ask marketing. These tasks are on top of the marketing team’s actual responsibilities. These tasks are on top of the marketing team’s actual responsibilities. As a marketer, how can you better manage your own projects? The best marketers are flexible.

Marketing 93

Marketing Management Prioritization Stakeholders 93

Nutshell

MARCH 1, 2024

While you should always focus on your business’s competencies and objectives first, keeping an eye on your competitors provides you with ideas on how to improve your marketing approach. Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market.

CRM 71

CRM Software Software Media 71

Nutshell

MAY 6, 2020

Not knowing how to proceed, and having little idea what the future may hold is a genuinely horrifying thing. Now is a perfect time for taking care of those backburner tasks, like writing that blog post you’ve been thinking of, or redoing your marketing funnel. Maybe you’ve even sent one of your own; hopefully it was tactful.

Marketing 121

Marketing Advertising e-Learning Media 121

SuperOffice

DECEMBER 8, 2020

Today’s leading companies are turning toward relationship marketing strategies that build lasting relationships with new customers, while strengthening the connections with their existing customers, and in this way encourage loyalty. Many studies proved that having long-term relationships with customers, brings your more profit.

Marketing 98

Marketing Customer Experience Profitability Media 98

ACT

MAY 1, 2022

Every real estate professional knows that the current housing market is hotter than ever. In fact, some analysts say the market has already hit growth levels not seen since 2008. Believe it or not, an effective email marketing strategy is one of the best ways to get a leg up on your competition. Seriously, email works.

Marketing 52

Marketing Media Digitalization CRM 52