Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Why are segmentation and targeting critical to marketing and business development success? The second question is “ Where will we play?”.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

OnStrategyHQ

MAY 21, 2021

It is not uncommon that the term strategic plan and business plan get confused in the business world. While a strategic plan is a type of business plan, there are several important distinctions between the two types that are worth noting. A Strategic Plan vs A Business Plan.

Business Planning 98

Business Planning Banking Stakeholders Prioritization 98

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

NOVEMBER 9, 2023

Book review: The Strategy Book by Max McKeown Author and book overview of The Strategy Book Author Max McKeown, with both an MBA and PhD from Warwick Business School, is a strategy and innovation coach for leading companies. He’s clearly an advocate for scenario planning. Part One – Your strategic self What is strategy?

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. Proactive marketing and business development executives – CRM, internal engagement and career insights. What CRM/systems would people recommend? Email Online Invitations that WOW!

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

JUNE 12, 2023

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). He went on to outline steps in the marketing chassis. The starting point is to consider what people are searching for (use the key word universe report and search metrics).

Digitalization 130

Digitalization Marketing Advertising B2C 130

Nutshell

APRIL 26, 2023

Table of Contents What is CRM? What is a CRM system in marketing? Imagine a locally-owned store operating in a small town—a simple, familiar place where the shopkeep knows your name and knows precisely how to help you find what you need. What is CRM? What are the three types of CRM?

Marketing 171

Marketing CRM e-Learning Software 171

Red Star Kim

MARCH 7, 2023

A key theme arising at the March PM Forum “ Future Marketing/Business Development Manager” (with delegates from legal, accountancy and consultancy firms) was about being overwhelmed. There were conversations about overwhelmed marketing/BD managers, overwhelmed M&BD teams and overwhelmed fee-earners.

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation. They learn about their markets and clients, help formulate strategy and develop plans.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

AUGUST 29, 2023

How might we use the EAST framework for behavioural nudges in marketing? responses to the electoral roll increased by 2% when a £5k and £10k lottery element was introduced in reminder letters) SOCIAL – We are social beings – we care about what our peers are doing, and what they think of us. Change management).

Management 130

Management Marketing Decision-making Government 130

Red Star Kim

MARCH 24, 2023

It was a full house at the March workshop on “Practical and Professional Skills for Marketing and Business Development (M&BD) Assistants” although almost all delegates were from law firms across the UK. Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants.

Marketing 130

Marketing Digitalization Communication Media 130

Red Star Kim

JULY 11, 2022

This is a summary (and an additional learning resource for delegates) of last week’s M&BD planning workshop through the PM Forum. Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Engage fee-earners in the M&BD planning process. Everyone is so busy.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Upland

JANUARY 29, 2024

Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market. Without account planning, the sales process is reduced to putting basic facts and information into a proposal and emailing it to the prospect.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. What do you think is most important for a M&BD assistant? How do you measure up?

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). Many use a situational analysis or marketing audit. And we analyse the analytics from our digital marketing performance.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. Delegate views and poll results are shown below.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

AUGUST 31, 2023

To support my training courses and workshops, I keep an eye out for interesting marketing and business development case studies. Today I summarise professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve. trillion by 2031”.

Marketing 130

Marketing Leadership Government Logistics 130

Nutshell

FEBRUARY 20, 2024

What if instead of going out and finding leads, you could get leads to come to you? That’s the idea behind inbound marketing—an essential marketing strategy for today’s businesses. In this guide, we cover everything you need to get started with inbound marketing. Table of Contents What is inbound marketing?

Marketing 77

Marketing e-Learning Media CRM 77

Red Star Kim

AUGUST 24, 2023

He has also been a management consultant, a marketing director and a financial journalist. So it makes him an ideal author on the business of professional services firms – whether for technical expert/fee-earners or marketing/business development professionals. He was an early pioneer in professional services marketing.

Finance 130

Finance Government Profitability Banking 130

Red Star Kim

AUGUST 18, 2022

The Great Resignation arrived somewhat early in the marketing and business development (M&BD) teams of professional services firms (PSF) after Covid. During Covid, everyone realised the greater importance of digital marketing and the dearth of digital talent became apparent. Marketing or Business Development or both ?

Marketing 130

Marketing Digitalization Investors B2C 130

Nutshell

JANUARY 16, 2024

Of course, while you may listen to podcasts about things that interest you personally, have you considered listening to some podcasts related to the business side of your life? On this page, we’ll look at some of the best marketing podcasts you can learn from.

Marketing 71

Marketing Media Digitalization B2B 71

Nutshell

JANUARY 16, 2024

Of course, while you may listen to podcasts about things that interest you personally, have you considered listening to some podcasts related to the business side of your life? On this page, we’ll look at some of the best marketing podcasts you can learn from.

Marketing 71

Marketing Media Digitalization B2B 71

Red Star Kim

DECEMBER 14, 2022

for a day workshop on “Future Marketing/BD Manager” with PM Forum. Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution. Complete my CIM qualifications (alternatively: Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com) ). Motivate team members and fee-earners.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Red Star Kim

MARCH 1, 2024

The session used the 7P model of buy-in to explore rational and emotional tools to achieve buy-in: Plan, Process, People, Psychology, Persuasion, Pressure and Patience. Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training. Have a plan We need to be clear about our aims.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Red Star Kim

JANUARY 16, 2023

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). Survey respondents.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Apptivo

NOVEMBER 30, 2022

It is the marketing department’s responsibility to generate leads, qualify them, nurture them, and convert them into a paying customer. As a result, businesses have turned to marketing automation solutions to engage with customers. As a result, businesses have turned to marketing automation solutions to engage with customers.

CRM 104

CRM Marketing Prioritization Advertising 104

Arpedio

MARCH 13, 2024

In today’s competitive business landscape, having a well-defined and meticulously executed Go-to-Market (GTM) strategy is essential for success. But what exactly is a Go-to-Market strategy, and why is it so crucial? Competitive Advantage : In today’s crowded marketplace, differentiation is crucial.

Value Proposition 52

Value Proposition Marketing Media Retail 52

Nutshell

DECEMBER 8, 2023

What do paid advertising and email marketing have in common? Landing pages are a big part of digital marketing and advertising, and it’s important to get them right when you create them for your business. What is a landing page builder, though? Below, we’ll cover: Table of Contents What is a landing page builder?

Small Business 136

Small Business Advertising CRM Digitalization 136

Flevy

FEBRUARY 21, 2024

Market Analysis is a critical strategic function. It provides the insights necessary to understand market dynamics, consumer behavior, and the competitive landscape. On the surface, conducting Market Analysis may appear straightforward.

Marketing 52

Marketing Management Digital Transformation Value Proposition 52

Sales Outcomes

MARCH 4, 2024

Business leaders expect their sales and marketing organizations to effectively execute the critical motions for the success of the go-to-market plan. However, the reality is that there are often blind spots where execution matters most – at the front line, where sales, marketing, and pre-sales teams work together.

B2B 52

B2B Marketing CRM Sales Environment 52

Red Star Kim

AUGUST 1, 2023

At the recent PM Forum workshop on “Marketing and Business Development Planning in a Nutshell” the key issue to emerge from delegates was “How to engage fee-earners in the M&BD planning process?”. So here are ideas on how to engage fee-earners in the M&BD planning process. The company might submit a brief.

Decision-making 130

Decision-making Marketing Business Planning Management 130

Apptivo

FEBRUARY 7, 2023

What is marketing funnel 4. How to create a marketing funnel 5. Why do businesses need marketing funnel 6. Footnotes You’ve probably heard a lot of people refer to the sales funnel or the marketing funnel. The idea of a funnel could be strange or perplexing to you if you’re new to marketing.

Marketing 81

Marketing Decision-making Advertising Prioritization 81

Insightly

JUNE 13, 2023

Are you feeling a little stuck in your marketing career? Then, sometimes it’s hard to even know what that next step is. Even though the marketing career path isn’t a straight one, there are a few steps you can take to advance your career. If your role has already moved beyond what it was, you are likely due for a new position.

Marketing 98

Marketing Remote Working Decision-making Meetings 98

Cosawi

JANUARY 29, 2024

In the work we do, we find fascinating to see that Marketing as a function is often missing at the strategic account table. In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Red Star Kim

JANUARY 5, 2023

Marketing and Business Development (M&BD) for professional service firms – including lawyers – is challenging at the best of times. There are many reasons why referrer management strategies are important for the marketing and business development of professional service firms. Observe the Pareto principle.

Management 130

Management Media Key Account Management Communication 130

Nutshell

FEBRUARY 19, 2021

Email marketing is still one of the best ways to reach potential buyers, build relationships with existing customers, and boost sales. According to Litmus , email marketing has an average ROI of 42X. Obviously, email marketing can make you a lot of money. What does email marketing software cost? Not bad, right?

Software 110

Software Software Marketing CRM 110

Strategic Communications

JANUARY 17, 2024

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. Here we take a look at five successful AI-driven marketing campaigns and how AI can enhance your marketing strategies. million in revenue for Adobe.

Artificial Intelligence 59

Artificial Intelligence Marketing e-Learning Digitalization 59