Remove need-for-strategic-alignment
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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

However, many have pivoted and transformed themselves by, for example, providing office spaces for people in need of a quiet working environment. Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers.

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What is Guided Selling?

Upland

Guided selling benefits both customers, who receive a more personalized experience, and sellers, who can offer more effective solutions based on individual needs. It also helps align the offerings with their needs, preferences, and pain points. This process enhances sales efficiency, customer engagement, and revenue generation.

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Strategic Implementation

OnStrategyHQ

What is Strategic Implementation? Strategic implementation is the process that turns your strategy plan into real action. Implementing your strategic plan is key to ensuring your organization’s future growth and success. Nine out of 10 companies with strategic plans fail to implement them.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. It is vital that these strategies are aligned. The delegate aims, views and key takeaways are shown below.

Marketing 130
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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

At the start of March, there was an online PM Forum workshop on “Being more strategic ”. Sometimes we may need to conduct some research. Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director).

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Exclusive insights from the SAMA Executive Symposium

Arpedio

(SAMA = Strategic Account Management Association. Explore actionable strategies, best practices, and innovative approaches that promise to revolutionize the way you approach Strategic Account Management. ARPEDIO is one of the Global Technology Partners of SAMA).