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Should You Brand Your Small Business or Solo Practice? Of course—before someone else does…

Strategic Communications

It’s an issue that I find that many people—even very smart business people and sometimes even extremely smart communication professionals, don’t really fully understand. Recently I was asked to provide some insights for a small business audience about whether small businesses really need a brand (yes!!),

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The Ultimate Guide to Small Business Customer Service

Help Scout

With access to fewer resources and generally leaner teams, small businesses need to be more creative and tactful in their approach to customer service. The importance of customer service for small businesses. So why exactly is customer service important for small businesses?

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Best Lead Generation Strategies for Growing Your Small Business

LinkedFusion

Introduction Generating leads often keeps small businesses afloat in today’s fast-paced business environment. Limited Budget Small businesses often have limited budgets and manpower to invest in improving the lead generation process. They typically have a constrained budget for marketing and advertising.

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6 Steps for scaling a small business to enter new markets

ACT

Scaling your small business to the next level and taking over new markets. But before you set out to scale your business, understand this—over 469,500 new business applications were filed in the US in July 2023 alone. So, your small business expansion plans might face stiff competition from other entrepreneurs.

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CRM and Point of Sale (POS): How do they empower small businesses?

Apptivo

How CRM-enabled POS systems can help your business? Bringing POS and CRM Together The terms “POS” and “CRM” resonate with most small businesses. The untapped potential, however, rests in knowing what they truly are and how they may help these businesses. Benefits of using POS-CRM integration 5.

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Small Business Customer Service Outsourcing: 4 Pitfalls to Avoid

Help Scout

These days it’s easier than ever to outsource customer support, even for small teams that prioritize customer experience and quality. A new crop of companies that specialize in brand-forward customer experience outsourcing for small teams has emerged in the past five years.

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How to Set a Marketing Budget for Your Small Business

Outbound Engine

Creating a marketing budget for your small business used to involve a lot of guesswork. Now, small business owners are learning how to use the many tools they have for creating a successful marketing budget. We’ve done some research and talked to a real-life small business owner to help answer these exact questions.