Remove products-services coaching
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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

Targeted Performance: meaning a specific effort focused on a KPI in need of improvement, such as decreasing Closed-Lost or No Decision rates and improving Closed-Won rates, or improving overall profitability in a certain product line where deep discounting is rampant. Then, the rest of this makes sense and can be really valuable.

Sales 258
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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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Zendesk completes acquisition of Klaus

Zendesk

It won’t tell you where there are gaps in your service, or where there are opportunities for coaching and additional training for your support teams,” said Adrian McDermott, chief technology officer, Zendesk. As a luxury brand, we aim to provide exceptional service and our partnership with Zendesk helps us achieve that.”

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Top Tactics for Selling to a Buying Committee

Brooks Group

Internal champions: Enthusiastic supporters of your product or service who actively promote its adoption within the organization. Purchase influencers may include: Subject-matter experts (SMEs): Individuals with specialized knowledge relevant to the product or service being considered.

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Know Your Customer to Driving Growth and Revenue in Key Accounts

Upland

They aren’t in the market for products or services. The product or service you’re selling is the method or tool they will use to get there. An initiative could be to… Streamline a core business process Improve the product release cycle Recruit better talent. Why do you need to know your customer?

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The Secret to Selling SaaS – Value vs. Product

Upland

If you sell a technology product, or anything that lives in the cloud, the answer to this question can be a little elusive. Nowadays, the most valuable technology companies don’t just sell products, they sell something more. It’s even more common if your products have that ethereal, shape-shifting quality of a cloud service or app.

CRM 195
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7 Tips for Using Storytelling in Sales Presentations

Brooks Group

In a selling situation, a well-timed and well-delivered story can help the prospect visualize how your product or service will solve their challenge or make their life easier. When prospects remember the stories shared by the sales professional, they are more likely to recall the key points about the product or service being offered.

Sales 75