Mike Kunkle

NOVEMBER 21, 2023

The story, all names, characters, and incidents portrayed in this production are fictitious. No identification with actual persons (living or deceased), companies, places, buildings, and products is intended or should be inferred. You can skim through the below initial facts on industry and products/services.

Acquisition 272

Acquisition Sales Decision-making Account Management 272

Nutshell

MARCH 25, 2024

And you wouldn’t be alone—this is how many businesses introduce their clients to their products and services. We’ve created this customer onboarding guide to kickstart your onboarding strategy and create a process that reduces churn and delights customers. But there’s more to do. Table of Contents What is client onboarding?

Client Onboarding 127

Client Onboarding Onboarding Customer Experience CRM 127

Red Star Kim

JULY 13, 2023

Thanks to the Managing Partners’ Forum Strategy Summit at haysmacintyre earlier this week.

Management 130

Management Remote Working Acquisition Finance 130

Red Star Kim

DECEMBER 22, 2022

ESG and Sustainability strategies. And this has an impact on positioning – the ability to influence market perception regarding a brand or product relative to competitors. A marketing positioning strategy is designed to carve out and amplify an identity that is different from competitors (differentiation). Environmental.

Supply Chain 147

Supply Chain Government Transportation Digital Transformation 147

Hubspot Sales

OCTOBER 9, 2023

But the organizations that adopt this strategy often run into one particular hangup — their sales professionals lack the business acumen skills needed to ask challenging questions and understand the answers they prompt. Business strategies aren’t one-size-fits-all — not every prospect has the same one.

Shareholders 101

Shareholders Value Proposition Profitability Decision-making 101

Groove HQ

APRIL 25, 2024

When setting out your business strategy, it’s vital to avoid falling into the ‘churn-and-burn’ trap. This is when you focus on getting the customer’s money as soon as possible, and neglect to put enough effort into ensuring a high-quality product or service.

Customer Value 62

Customer Value 62

Hubspot Sales

MARCH 18, 2024

Research shows there is a weapon you can use to increase your sales performance — a sales strategy that's effective no matter where you work or what you sell. What is this sales strategy, you ask? A separate study from Stanford found emphasizing your products are priced lower than your competitors usually backfires.

Advertising 103

Advertising Sales Marketing 103

Brooks Group

MARCH 28, 2024

Senior leaders control budgets, set strategy, and have the authority to champion major initiatives across the organization. If you only engage with lower-level employees, you may get bogged down discussing product features, technical requirements, etc. To successfully sell at this level, you need to adapt your strategies.

Decision-making 70

Decision-making Logistics Supply Chain Suppliers 70

Nutshell

MARCH 15, 2024

Developing a sound lead nurturing strategy is the best way to achieve this and, when done right, can lead to future upsells, long-term customer loyalty, and brand advocacy. Lead nurturing is the process of building relationships with prospects who aren’t quite ready to purchase your product or service.

CRM 71

CRM Software Software Communication 71

Kainexus

APRIL 20, 2024

Digital innovation in business enables organizations to better understand and anticipate customer needs, personalize experiences, and deliver value-added products and services in an increasingly digital-first world.

Digital Transformation 69

Digital Transformation Digitalization Organization Innovation 69

Flevy

AUGUST 20, 2023

Competing in this cutthroat environment demands unique strategies. It’s time to decide if there is a need to add a new feature to an existing product, develop a less expensive version of a product, or take an alternative path altogether. Leadership should now consider and select the approach needed to win in a market.

Value Proposition 94

Value Proposition Digital Transformation Profitability Innovation 94

Luminas Strategy

APRIL 21, 2024

In a recent Harvard Business Review article, Darius Adamczyk, former CEO of Honeywell, underscores this reality by detailing the pivotal role of digital strategy in navigating through tumultuous times. Read it through the lens of your customer centricity initiatives, value-added services and product development.

Innovation 52

Innovation Organization Digital Transformation Digitalization 52

Brooks Group

APRIL 9, 2024

Internal champions: Enthusiastic supporters of your product or service who actively promote its adoption within the organization. Purchase influencers may include: Subject-matter experts (SMEs): Individuals with specialized knowledge relevant to the product or service being considered.

Value Proposition 92

Value Proposition Procurement Decision-making Stakeholders 92

Flevy

MARCH 26, 2024

The importance and usefulness of business frameworks in the consulting world—especially among the global strategy firms—cannot be overstated. Each FlevyPro consulting framework presentation follows the standard “headline-body-bumper” design structure that is utilized by all the global strategy consulting firms.

Customer Experience 52

Customer Experience Digitalization Digital Transformation Organization 52

Flevy

JANUARY 31, 2022

Customer Value can be articulated by the equation: Customer Value = (Product Performance + Service Delivered + Image) / Price Paid. Organizations that defy odds and repeatedly thrive with many new-product unveilings lean towards applying a disciplined approach to developing their CVP. Darwinian Competitive Review.

Value Proposition 97

Value Proposition Customer Value Banking Innovation 97

Nutshell

JANUARY 17, 2024

Collecting and managing it, and the best way to do so is with customer and product review apps. Customer reviews offer unfiltered, honest feedback about a product or company that can make or break a prospective purchase. Improve customer service: Customer reviews often include descriptions of people’s experiences with your company.

Artificial Intelligence 71

Artificial Intelligence CRM Software Software 71

Flevy

SEPTEMBER 19, 2023

A multitude of industry sectors find themselves ensnared in relentless competition as organizations strive vigorously, frequently contending over identical attributes, all the while presenting comparable goods or services. Value Innovation lies at the core of this strategy, for which uncontested markets are shaped. a “blue ocean.” .”

Value Proposition 96

Value Proposition Digital Transformation Profitability Innovation 96

Hubspot Sales

JANUARY 23, 2024

Sleazy sales reps will try to upsell everyone and anyone, regardless of whether or not the customer actually needs the additional service. Let's dive into some winning strategies for upselling backed by data. 10 Upselling Strategies for 2024 1. 10 Upselling Strategies for 2024 1. But how can you build trust effectively?

Media 85

Media Decision-making Customer Experience Marketing 85

Arpedio

MARCH 13, 2024

In today’s competitive business landscape, having a well-defined and meticulously executed Go-to-Market (GTM) strategy is essential for success. But what exactly is a Go-to-Market strategy, and why is it so crucial? Importance of a Well-Crafted GTM Strategy The importance of a well-crafted GTM strategy cannot be overstated.

Value Proposition 52

Value Proposition Marketing Media Retail 52

Sales Gravy

NOVEMBER 20, 2023

You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion. These teams play a critical role in ensuring that the client is successfully using the product or service and achieving their desired outcomes.

Account Management 89

Account Management Management Client Relationships Business Growth 89

Arpedio

JANUARY 3, 2024

Cross-selling refers to offering customers complementary products to their initial purchase, while upselling involves persuading customers to purchase a higher-priced version of the product or service they’re interested in. Both techniques require a strategic approach and an understanding of customer needs and preferences.

Customer Experience 52

Customer Experience Decision-making Profitability Communication 52

Arpedio

DECEMBER 20, 2023

In this section, we will explore the concept of a value proposition and how it can elevate your business strategy. A value proposition is a statement that summarizes the unique benefits or value that your product or service offers to customers. Features: The unique features that your product or service offers.

Value Proposition 52

Value Proposition Business Growth Advertising Communication 52

Sales Gravy

FEBRUARY 25, 2024

Being able to pivot and adapt strategies in response to market changes, technological advancements, and customer needs is essential for sustaining growth. Scalable Systems and Processes Implementing scalable systems and processes that can accommodate rapid growth without compromising on service quality or operational efficiency.

Suppliers 95

Suppliers Innovation Leadership Decision-making 95

Hubspot Sales

NOVEMBER 26, 2021

These kinds of strategies work better for certain businesses than they do for others — and you run the risk of undermining your company's reputation and losing out on hard sales if yours isn't effective. It's worth noting that discount pricing isn't a unilaterally effective strategy that delivers across every industry and brand of sales.

Retail 123

Retail eCommerce Profitability Construction 123

Planview

JANUARY 17, 2024

However, despite the significant advancements brought about by Agile, there’s no denying that certain challenges continue to be at the forefront of ensuring optimal efficiency within tech teams, particularly in the financial services industry. They are the keystone to maintaining a seamless and productive workflow.

Financial Services 59

Financial Services Management Prioritization Facilitation 59

Arpedio

JANUARY 3, 2024

When it comes to sales strategy , businesses must weigh the pros and cons of direct sales and channel sales to determine the best approach for achieving revenue growth. Both strategies have their benefits and drawbacks and can significantly impact a company’s business model.

Sales 52

Sales Profitability Value Proposition Retail 52

Brooks Group

MARCH 7, 2024

Each type of buyer may have very different reasons for purchasing the same product or service. Instead of pushing a specific product, sales professionals use a consultative sales process, ask open-ended questions , and actively listen to uncover needs and pain points before recommending a solution.

Procurement 68

Procurement Management Decision-making Sales Training 68

Flevy

MARCH 25, 2024

The importance and usefulness of business frameworks in the consulting world—especially among the global strategy firms—cannot be overstated. Each FlevyPro consulting framework presentation follows the standard “headline-body-bumper” design structure that is utilized by all the global strategy consulting firms.

Innovation 52

Innovation Value Proposition Stakeholders Organization 52

Brooks Group

MARCH 21, 2024

14% of underperforming teams) use the most effective strategy (needs/wants-based approach). The sales professional asks questions to uncover the buyer’s pain points, priorities, and what they hope to achieve by purchasing a product or service. 33% of underperforming teams) use one of the top two questioning strategies.

Sales 90

Sales Sales Training Decision-making Value Proposition 90

Arpedio

FEBRUARY 20, 2024

A value chain is a concept used in business management to describe the sequence of activities and processes involved in creating and delivering a product or service to customers. It encompasses all the stages from the initial raw materials or inputs to the final delivery and support of the finished product or service.

Logistics 52

Logistics Transportation Procurement Manufacturing 52

QYMATIX

MARCH 26, 2024

Although the market is highly competitive, there are innovative strategies that companies can use to capture markets and retain customers for the long term. It is important to note that a system like CRM is not just a software solution but a holistic strategy encompassing all aspects of customer interaction.

Management 52

Management Artificial Intelligence CRM Software 52

Apptivo

OCTOBER 3, 2022

A master marketer builds and drives a strategy to attract and retain customers in the long run, therefore it is a science. Watch the product lifecycle, but more important watch the market lifecycle.” – Philip Kotler. Strategies: 1.Awareness Strategies: 1.Awareness What is Lifecycle marketing?

Marketing 98

Marketing Value Proposition CRM Publishing 98

Arpedio

JANUARY 3, 2024

Cold calling involves reaching out to a prospect who has not previously expressed interest in your product or service. While both approaches can be effective, they require different sales strategies and can yield different results. Key Takeaways: Cold calling and warm calling are two primary approaches to sales prospecting.

Client Relationships 52

Client Relationships Sales Communication Prioritization 52

Flevy

MARCH 19, 2024

Kenichi Ohmae, a Japanese organizational theorist and Strategy guru, proposed the 3C Model in 1982. The Ohmae 3C model, also known as “the Strategic Triangle ,” is a strategic framework that assists in developing the fundamentals of Business Strategy for any organization. Each C is independent, but has an impact on others—e.g.,

Shareholders 52

Shareholders Decision-making Digital Transformation Manufacturing 52

Arpedio

DECEMBER 20, 2023

With its purpose to encourage customers to purchase products or services that are of higher value or complementary to their intended purchase, upselling is a powerful tool that can lead to increased sales and profits. By mastering the art of upselling, businesses can develop a loyal customer base and drive profitability.

Profitability 52

Profitability Customer Experience Sales Marketing 52

Arpedio

FEBRUARY 22, 2024

As businesses strive to differentiate themselves and capture the attention of increasingly discerning consumers, traditional sales approaches centered solely on product features and pricing often fall short. It’s not just about what your product does, but rather the value it delivers and the problem it solves for your target audience.

Value Selling 52

Value Selling Value Proposition Negotiation Prioritization 52

Arpedio

FEBRUARY 5, 2024

These can be customer segments that have yet to be targeted or product/service offerings that have not been diversified to meet specific needs. In the following sections, we will explore the strategies and techniques that can be employed to effectively exploit whitespace. Diversification of product offerings 4.

Acquisition 52

Acquisition Decision-making Sales Innovation 52