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Ten insights on the future of SAM

Strategic Account Management Association

Whether you’re struggling to survive the pandemic or thriving and experiencing unprecedented growth, one thing is clear: We are experiencing radical shifts in how we conduct business with our most strategic customers. O’Leary’s advice: Projects with the best “story” will be funded and resourced first.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

Here are five things you can do to get back to the fundamentals with your most strategic customers: . #1: Whether your customers are struggling or booming as a result of the pandemic, it’s safe to say that their needs have evolved in some way — and will continue to evolve. 2: Reset your shared success plan.

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The Importance of Change Management in Account Planning

Upland

Sales leaders often find that commitment to change is the single most important ingredient in a successful account planning practice. When it comes to account planning, change is inevitable. Revenue growth isn’t easy, but it can be simplified when sales organizations balance complex processes with a simplified approach.

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Best Practices for Your First EVER Strategic Planning Process

OnStrategyHQ

Play Watch the video Q: What would be the best practical approach to implement the first-ever strategic planning process as a (medium-sized) 2,000-person company with 5 C-level executives and 12 managers? Here are a few of the best answers from our Strategy Collaborative Q&A Session!

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The Enablement Profession at a Crossroads

Mike Kunkle

In the ever-evolving landscape of business, the Sales Enablement profession has reached a pivotal crossroads. Through top-performer analysis, root-cause diagnosis, and other gap analysis methods, we often possess the knowledge to shape sales strategy, process, methodology, and how our sellers can go to market more effectively.

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Account-Based Selling – What it is and Why it Matters 

Upland

We are a more connected, virtual, and tech savvy business world than ever before. As sellers head into a future that feels uncertain , they can at least rest in this certainty – the human seller is as important as ever in complex, B2B sales. If B2B sales is your domain, you may have already heard about account-based selling (ABS).

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The Five Health Care Trends Every SAM Needs to Know

Strategic Account Management Association

As a strategic account manager (SAM), you know how important it is to speak your customers’ language and see the world through your customers’ eyes. And Amazon, Apple and Google each announced ambitious plans to improve health care efficiency. If you like this piece, please register for the Oct. health care dynamics.