Remove resources relationship-mapping
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Strategic account managers (and their bosses) deserve better decision-making tools

Strategic Account Management Association

And yet several trends are converging to make decisions over deployment or resources more difficult. The bottom line: Better SAMs and SAM leaders need better technology – technology to enable them to make informed decisions regarding deployment of scarce pre-sales resources. The solution. Sales professionals in general are very visual.

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People & Problems: The core of strategic account planning

Strategic Account Management Association

The foundational principles that move the needle are ones familiar to any sales leader: relationships and insights. How we’re able to step up and continue to serve these customers depends on our ability to collaborate internally and prioritize our finite resources to deliver maximal value. Developing a relationship strategy.

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Enablement is Hard. Do It Anyway.

Mike Kunkle

As part of that analysis, you should also create a Buyer Landscape Map (aka Relationship Map) to assess the people/politics side of the equation. But within your charter team, and based on the analysis in your Relationship/Landscape Map, network to find and develop your true supporters, or your “guiding coalition.”

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Top sales blogs all sales managers need to follow

PandaDoc

We’ve reached out to influencers and compiled a list of the industry’s leading blogs below. What to check out: The Remote Sales Playbook: 30+ Resources to Help Sell From Anywhere. Adaptive Business Blog. Connect2Sell is an award-winning blog that regularly shares tips and techniques to connect with buyers and make the sale.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

A colleague from the SAMA Board of Directors, Noel Capon, recently wrote an article in Harvard Business Review “When CEOs Make Sales Calls” in which he describes the impact of top management’s involvement in the customer relationship. Strategic account management is about building trusted relationships.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

I’ve summarised the key points here as a supplementary learning resource for the delegates. But when we look at business development, sales and relationship management competency frameworks for fee-earners (as opposed to professional sales people) there is less clarity.

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Referrer Management – Capacity and Capability

Red Star Kim

This post adds to the learning resources from the session. Expectations and business goals The business case for devoting resources to this time-intensive activity has to be clear and compelling. Not ideal for mapping complex relationships across an organisation or co-ordinating integrated content and events programmes.