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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

This post picks up on some of the emerging themes and shares the delegate polls as an additional learning resource. Several delegates were particularly interested in macroeconomic analysis. During the discussions about marketing audits (particularly the far external environment), delegates worked in groups to tackle a PESTLE analysis.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

This post summarises the key themes discussed, provides an additional learning resource for the delegates and includes further information – as promised – to some of the questions posed by delegates. Delegation was another topic discussed with recruitment and learning and development. Two tools were provided to assist with this.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

Below is a summary of the key themes discussed and the poll results as a further learning resource. The starting point for strategy is analysis. Many use a situational analysis or marketing audit. Or we might have different sized dot on a portfolio analysis of our services/products. We join our internal dots.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

I’ve summarised the key points here as a supplementary learning resource for the delegates. In my business development competency framework, I place market analysis and targeting as an early core skill. And targeting approaches and tools are helpful in promoting coaching conversations with fee-earners.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

This is a summary (and an additional learning resource for delegates) of last week’s M&BD planning workshop through the PM Forum. Allocate the necessary resources – of which fee-earner time is often key. We reflected that the popular SOSTAC® planning process starts with a situation analysis. Prioritise action.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. The essence of strategy is about choices on how to achieve aims and how limited resources are used to achieve a competitive advantage.

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4-Phase Guide to the Strategic Planning Process

OnStrategyHQ

But, move at a pace that works best for you and your team and leverage this as a resource. What must we do to improve our cost structure and stay competitive? An environmental scan is called a PEST analysis, an acronym for Political, Economic, Social, and Technological trends.