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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. See The 4 Levels Of Strategy: The Difference & How To Apply Them (cascade.app). Top-down or Bottom-Up Strategy?

Marketing 130
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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

At the “Being more strategic” PM Forum workshop a week or so ago, half of the delegates were in management roles. This post picks up on some of the emerging themes and shares the delegate polls as an additional learning resource. Be more strategic – PESTLE, Positioning and Plans. Generation differences (e.g.

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Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning

Red Star Kim

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. It was an energetic and exciting day where everyone took away different ideas and actions. Training – PM Forum.

Marketing 130
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Enablement is Hard. Do It Anyway.

Mike Kunkle

See what I did there? Sometimes, that reality being what it is, we need to work in environments that are not ideal for what we do. Sometimes, that reality being what it is, we need to work in environments that are not ideal for what we do. Therefore, enablement is hard work. Logic is our friend. This remains true.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

At the start of March, there was an online PM Forum workshop on “Being more strategic ”. Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). The starting point for strategy is analysis.

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MEDDIC Sales Definition – What Does the Acronym Mean?

Upland

What is deal qualification? Deal qualification is important in determining which deals are a likely long-term fit for your business, and which are likely to be more headache than they are worth. Deal qualification can have an outsized, positive impact on your business. More on that in the next section.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. What are the differences between coaching, mentoring and consulting? The terms (e.g.