Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing
Red Star Kim
DECEMBER 18, 2023
In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. See The 4 Levels Of Strategy: The Difference & How To Apply Them (cascade.app). Top-down or Bottom-Up Strategy?
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