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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . Build multifunctional teams includingsupply chain, quality and operations that focus on servicing customers. The future is now. See results in Figure 2.

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Enablement is Hard. Do It Anyway.

Mike Kunkle

It requires a wide range of knowledge, skills, capabilities, practices, and mindsets, as well as mental toughness, emotional maturity, and, often, the ability to influence without authority. Purposefully orchestrating organizational performance improvement is difficult. It’s like the age-old nature versus nurture debate.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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What is Buying Intent?

Upland

It drives individuals and organizations to explore, evaluate, and invest in a product or service. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent. They may be looking to solve a specific problem or browsing through the available solutions.

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16 Advanced Zoom Tips for Better Video Meetings

Groove HQ

As a 100% remote company, we rely on Zoom to communicate with our global team. We provide an inbox for customer service email collaboration, a knowledge base […]. The post 16 Advanced Zoom Tips for Better Video Meetings appeared first on Groove Blog. We build customer support software here at Groove.

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Why self-service and the employee experience drive cost savings with VirginPulse’s Michael Pace

Zendesk

To meet this growing need to nurture and support employees, businesses have been turning to services such as VirginPulse , a company that has seen incredible rates of growth every year: upwards of 15–20 percent. First, the support organization began revitalizing and expanding its knowledge base.

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. In this post, I will offer advice about how to measure the ROI of your sales enablement program.

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