Character Matters: Learn How to Become a Better SAM
Strategic Account Management Association
JUNE 1, 2021
Leaders believed that the “soft stuff” was nice but unimportant as it does not bring value to the bottom line. This same belief rang true in the world of sales training. In the past, sales has done a disservice by being in the business of creating human doings not human beings. SAMs] are no longer selling products and solutions.
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