Remove the-journey-as-the-reward
article thumbnail

What is Bottom of the Funnel (BOFU)?

Upland

It represents the culmination of their journey, where they have progressed through the earlier stages and are now highly engaged and ready to make a purchase. In the ever-evolving digital marketing landscape, understanding and optimizing the customer journey is paramount for business success. What Is The Marketing Funnel?

article thumbnail

Strategy case studies and more matrices

Red Star Kim

Renewing business strategy – Case study at Fox Williams Jane Biddell shared the strategy review journey for Fox William (law firm) in PM magazine in Jan/Feb 2023. Occasionally, I summarise the key ideas – so here are some items that caught my eye recently – Strategy case studies and more matrices.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 Sales Training Tips for Effective Upselling and Cross-Selling

Brooks Group

The revenue potential of your customers doesn’t end when they sign the contract. Once a prospect buys your product or service, they represent an opportunity for future growth. If growing customer revenue is on your mind, you’re not alone. The goal of upselling is to present a higher-priced alternative that leads to a larger sale.

article thumbnail

You’re a New Sales Manager, Now What? Featuring Mike Weinberg

Sales Gravy

The journey of a sales leader is unique and challenging, but with the right approach and support, it can be incredibly rewarding. On this episode of the Sales Gravy Podcast, I dive into part two of my conversation with sales leadership expert Mike Weinberg on what new sales managers need to do to get off to a successful start.

article thumbnail

Leadership, emotional intelligence and teams in change management

Red Star Kim

Last week I was excited to lead an MBL session on “Tackling Change Management – A Workshop for Professional Firms”. Having facilitated this session many times in the past in face-to-face workshops, it was exhilarating to experience the change in running it on-line for the first time. Leading change We considered how to lead change.

article thumbnail

Selling challenges in professional services: Sales processes and skills

Red Star Kim

The culture and rewards systems sometimes worked against integrated client teams. And where they do exist there is often a reluctance by fee-earners to enter and maintain data during the pipeline and sales journey. Their fee-earners are often in the same boat. Selling challenges in professional services: Sales processes and skills.

article thumbnail

The Psychology of Sales Gamification & How to Implement It, According to Sales Leaders

Hubspot Sales

Completing tasks often comes with a reward, which motivates salespeople to continuously repeat the behaviors that helped them succeed. Behaviors that receive positive reinforcement, like rewards or praise, are most often repeated. Behaviors that receive positive reinforcement, like rewards or praise, are most often repeated.

Sales 131