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Ten insights on the future of SAM

Strategic Account Management Association

Whether you’re struggling to survive the pandemic or thriving and experiencing unprecedented growth, one thing is clear: We are experiencing radical shifts in how we conduct business with our most strategic customers. His other advice: Expand whom you interact with at your customers Focus more than ever on active listening.

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Understanding What Your Customers Value Most

The Center for Sales Strategy

More customers. Keeping customers longer. More revenue per customer. But one has been shown to consistently bring in a higher return on your investment. Most businesses say they are focused on these in the order of the list: adding more customers, than keeping them longer, and finally getting more revenue per customer.

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How to Boost Sales Productivity with Account Planning

Upland

Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market. In a world with account planning, sales productivity is greater, revenue rises, and customers are better served.

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Understand the Value You Offer to Your Customer

Holden Advisors

You can’t have confidence in your price unless you have confidence in the value you deliver to your customer’s business. Your products and services provide financial value to your customers by increasing their revenue, reducing their costs, or helping them to mitigate risks.

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Unleash Your Sales Potential: How AI Can Boost Productivity  

Upland

This sort of a seismic shift is worth taking note of – how can AI make your job easier and more fun? When used effectively, AI in sales can help your sellers to free up valuable time, identify your ideal customer profile, personalize your approach, and even enhance your team’s coaching.

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The Secret to Selling SaaS – Value vs. Product

Upland

When it comes to selling SaaS, conversations with customers often begin with this question: “So what is it that you sell, exactly?” Nowadays, the most valuable technology companies don’t just sell products, they sell something more. Customers are far savvier about what they want and where they can get it.

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Know Your Customer to Driving Growth and Revenue in Key Accounts

Upland

Why do you need to know your customer? You need to know your customer because customers buy outcomes. The product or service you’re selling is the method or tool they will use to get there. Before you strategize how you’re going to sell, therefore, you have to understand the organization you’re selling to.