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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. These sessions are experiential – with much use of social learning so many insights are generated during group discussions. CRM and Marketing Automation Software for SMBs | Act!

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Maximizing Efficiency & Productivity: 3 Ways GenAI Optimizes Value Stream Management for Tech Leaders 

Planview

It’s no surprise the abundance of moving parts contributes to an ever-ambiguous world for software delivery. With a multitude of products and services that companies serve to customers, the recognition of Value Stream Management (VSM) in modern software delivery has never been stronger. What is genAI?

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Choosing Your AI Use Case: A Prioritization Framework

Planview

By now, many boards have asked their executive teams to create at least one AI use case—if not tens of use cases. Choosing the right AI use case doesn’t just affect how the board sees your performance, it impacts your enterprise’s competitiveness in the Digital Age. “We’ve deployed two use cases.

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

In the best-case scenarios, those gains would also exceed the current trend line of performance (what the sales force was likely to do without enablement efforts) and deliver accretive improvements in performance. Other Metrics to Consider Consider using the “SG&A to revenue ratio” or some variation.

Sales 258
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KPI Management: New Product Development KPIs

Flevy

New Product Development (NPD) is a critical driver of growth and innovation for businesses across industries. It involves transforming ideas and market needs into products that can compete effectively in the marketplace.

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Why building a custom CRM is almost always a bad idea

Nutshell

If your company has a unique sales process or sells a variety of products and services, it can be tempting to build a CRM from scratch. By the end, you’ll know whether or not a custom CRM is the right choice for your business and which software options might be a better fit for your needs. What is a custom CRM?

CRM 127
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Unlocking Developer Productivity (and Happiness) with AI: GitHub’s Scott Densmore

Planview

What if your developers could code at the speed of thought? With the AI tools for developers that are now entering the market, enterprises are starting to realize big dreams like efficient digital product delivery and fast time to market. Scott leads the team behind GitHub Copilot , the AI developer tool for pair programming.

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