Red Star Kim

DECEMBER 14, 2022

Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution. Build your personal brand – Perception and Visibility. There’s also some helpful advice here: Increasing Your Visibility – Raising Your Profile at Work (mindtools.com). Delegate aims.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Account Manager Tips

NOVEMBER 19, 2022

What do you think the answer was? All eyes are on you - including your boss and a handful of your client's senior executives. Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. What's your why? Harvey Diamond.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Nutshell

DECEMBER 22, 2023

Surveys are a fantastic way to gather unique data from your customers. Better understanding of customers: The data collected from your online survey tools can offer valuable insights about your customers and the customer journey in general. See if your favorites are on the list. But you already know that, right?

CRM 126

CRM Software Software Internet 126

Mike Kunkle

APRIL 8, 2023

They should be well documented in your CRM, preferably with a scoring system. And by “radically,” I mean improve opportunity management effectiveness and skyrocket win rates by 25-40%. I’ve been part of delivering these results, multiple times in my career, for both employers and clients. It’s entirely possible.

B2B 211

B2B Decision-making Sales Stakeholders 211

Zendesk

MARCH 18, 2024

And quite often, what I hear is this: “We don’t have the tools (or the process are broken, or the policies are outdated) to serve our customers the way they deserve to be served.” And it’s such a powerful statement – and such an affirmation of, what the employee experience is and how the employee experience impacts the customer experience.

Customer Experience 52

Customer Experience Communication Decision-making Organization 52

Flevy

APRIL 30, 2024

This mapping technique captures the critical elements of customer interactions including touchpoints, customer emotions, and the overall path customers traverse as they engage with a brand. Improved Customer Experience : Helps in pinpointing and addressing pain points.

Telecommunications 52

Telecommunications Healthcare Retail Customer Experience 52

ACT

APRIL 25, 2024

You’re taking a break for lunch in the middle of a busy workday and open your inbox, only to find two new sales emails from unknown senders. The second email opens with a reference to your recent LinkedIn post, connects it to your pain points , and offers a helpful solution. The answer is personalisation.

Sales 52

Sales Decision-making Media CRM 52

Hubspot Sales

NOVEMBER 13, 2023

If you’re anything like me, you take your time to unbox your item, and savor the experience. That’s why your ecommerce packaging needs to be clever, carefully, designed, and inventive. Table of Contents What is ecommerce packaging? What do consumers want? What do consumers want? have crossed $277.6

eCommerce 105

eCommerce Transportation Advertising Decision-making 105

Nutshell

AUGUST 28, 2023

Creating a structured sales process is one of the most effective ways to boost your sales teams’ efficiency and results. With a formal sales process in place, your sales team has a framework to follow, and it’s much easier to stay on the same page, track results, and onboard new team members.

Decision-making 118

Decision-making Sales Negotiation Advertising 118

Hubspot Sales

SEPTEMBER 1, 2023

Disregard ethics, and you may find unwanted consequences as severe as a lawsuit or damaged brand reputation. Conscientious sales pros worry about AI bias , transparency, brand reputation, customer experience, and human relations. If you’re conscious enough to raise ethical concerns, you’re exactly the sort of person we need to use AI.

Artificial Intelligence 98

Artificial Intelligence Decision-making Sales Software 98

Brooks Group

APRIL 10, 2024

In baseball, “keep your eye on the ball” means watch where the ball is at all times. But your sales team needs to be able to do both: fill the pipeline with highly qualified prospects and keep deals moving. This will ensure you’re not wasting your time on unqualified leads. In sales, it means staying focused. But it’s tough.

Sales 87

Sales Media B2B Publishing 87

Showpad

FEBRUARY 9, 2024

Personalized content is no longer a nice-to-have. It’s a must-have — because 57% of B2B customers expect content that is tailored to their unique needs (Forrester Personalization At Scale 2022 ). Showing up with inaccurate or irrelevant data can lose a buyer’s trust and even discredit the product and brand itself.

Account Management 52

Account Management Decision-making B2B Marketing 52

Arpedio

APRIL 30, 2024

Understanding how to effectively implement this strategy is crucial for long-term success in maximizing your business growth and revenue. It involves identifying opportunities for growth within your current accounts and developing strategies to capitalize on them.

Account Growth 52

Account Growth Client Relationships Business Growth CRM 52

Hubspot Sales

MARCH 4, 2024

We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. Here's what he had to say: "My primary guiding principle in sales is to create the sales process you enjoy buying from. Let’s dive in.

Leadership 107

Leadership Construction Prioritization Sales 107

Zendesk

APRIL 3, 2023

It’s no longer enough to simply offer a great product—your customers demand much more. What is retail customer engagement? Retail customer engagement is all the ways a brand interacts with its customers across digital and physical channels. Customer engagement in retail is important because it boosts brand loyalty.

Retail 98

Retail eCommerce Digitalization Artificial Intelligence 98

Zendesk

OCTOBER 18, 2023

What is a chatbot persona? A chatbot persona is a chatbot’s personality, including its voice, tone, and behavior. A chatbot persona is an extension of a brand’s identity and can transform the chatbot experience from boring and robotic to exciting and engaging. The same goes for chatbots for businesses.

Investors 52

Investors Artificial Intelligence Customer Experience Communication 52

MDI Training

APRIL 26, 2023

Successful instruments for Employee Retention Employer Branding: How to position your company sustainably as an attractive employer Today’s employers and leaders face several challenges. Employer branding helps to improve the company’s image and reputation as well as its employer brand.

Leadership 98

Leadership Transportation Remote Working Retail 98

Nutshell

MARCH 15, 2024

Qualifying leads before sending them through to your sales team lets you learn more about your prospects and build deeper connections with them, which often results in more deals. Table of Contents What does lead nurturing mean? The prospect may have shown interest, which means they’ve entered your sales funnel as a lead.

CRM 71

CRM Software Software Communication 71

Nutshell

DECEMBER 22, 2023

Surveys are a fantastic way to gather unique data from your customers. Better understanding of customers: The data collected from your online survey tools can offer valuable insights about your customers and the customer journey in general. See if your favorites are on the list. But you already know that, right?

CRM 62

CRM Software Software Internet 62

Arpedio

FEBRUARY 27, 2024

What is Relationship Selling? Relationship selling is not just about closing deals; it’s about creating value and delivering exceptional experiences at every touchpoint. Relationship selling is not just about closing deals; it’s about creating value and delivering exceptional experiences at every touchpoint.

Prioritization 52

Prioritization Communication Software Software 52

Arpedio

JANUARY 31, 2024

Account-Based Marketing (ABM) has emerged as a powerful and targeted method to engage with high-value accounts, gaining significant traction in the process. In the following, we’ll uncover the intricacies of ABM by answering all your most essential questions. Question: What Role Does Personalization Play in ABM?

Marketing 52

Marketing Facilitation Digitalization Acquisition 52

Zendesk

FEBRUARY 7, 2024

What are customer win-back campaigns? The goal is to win back the loyalty of these individuals through targeted messages, special offers, personalized discounts, and more. The goal is to win back the loyalty of these individuals through targeted messages, special offers, personalized discounts, and more.

Decision-making 52

Decision-making Prioritization B2C Profitability 52

Hubspot Sales

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. And the issues you're running into are less about your solution's soundness and more about how you can reach your potential base.

Value Proposition 98

Value Proposition Media Decision-making Communication 98

SuperOffice

AUGUST 1, 2022

When you start building your first marketing strategy, all you think of is how to get new customers. All you want is to attract more people who might be interested in your product or service. Time passes and you notice that it takes you a lot of effort to convert and serve new customers, yet your profits grow rather slowly.

Decision-making 117

Decision-making Prioritization B2B Marketing 117

Brooks Group

MARCH 28, 2024

By accessing this level, you position your solution more strategically and reduce the risk of being viewed as just another vendor or commodity supplier. Learn How to Unleash Revenue Potential with Sales Team Training What Is a C-Level Decision Maker? Why is selling to the C-suite so critical?

Decision-making 70

Decision-making Logistics Supply Chain Suppliers 70

Zendesk

NOVEMBER 15, 2021

Gartner research reveals that 74 percent of customers expect more from brands, not only in their products and services but also in how they treat their customers. And 83 percent of consumers say they will not do business with brands they don’t trust. 83 percent of consumers say they will not do business with brands they don’t trust.

Emotional Intelligence 97

Emotional Intelligence Media Customer Experience Software 97

Flevy

FEBRUARY 17, 2024

In today’s digital world, understanding your customer base is more crucial than ever. Through a deep dive into these KPIs, we will guide you on harnessing the power of data-driven insights to foster a more personalized and engaging customer experience.

Management 52

Management Digital Transformation e-Learning Acquisition 52

Brooks Group

APRIL 25, 2024

Your customer success team can be your best ally. But the most successful sales professionals understand the value of cultivating long-term relationships with their customers. But the most successful sales professionals understand the value of cultivating long-term relationships with their customers.

Customer Success 52

Customer Success Supply Chain Sales Sales Training 52

Hubspot Sales

JANUARY 5, 2024

So here we are — a little over a year after OpenAI changed the landscape of what can be sped up or fully automated for anyone using the internet. So here we are — a little over a year after OpenAI changed the landscape of what can be sped up or fully automated for anyone using the internet.

Internet 90

Internet Sales Communication Media 90

Insightly

JANUARY 25, 2024

What are some key new years resolutions for sales people in 2024? As the year kicks off, what should sales people focus on to improve their craft and maximize their results? This blog post explores what they shared. What’s going on in the market that is mandating change?

Sales 52

Sales CRM B2B Decision-making 52

Apptivo

DECEMBER 25, 2022

What are warm leads? What exactly is Lead nurturing? What are warm leads? A warm lead and a cold lead are differentiated primarily by brand awareness. Warm leads have so already made their way inside, but cold leads are lagging because they are not aware of the brand’s existence. Nurture leads. Nurture leads.

Sales 98

Sales Media Construction Marketing 98

Apptivo

OCTOBER 3, 2022

What is Lifecycle marketing? With a well planned and executed lifecycle marketing strategy, successful brands have made their customers become their brand advocates. In other words, the goal of lifecycle marketing is to create brand loyalty. Increases CLV (Customer Lifetime Value) and assures consistent flow of revenue.

Marketing 98

Marketing Value Proposition CRM Publishing 98

Hubspot Sales

NOVEMBER 28, 2023

Customers pick up on disparities in how the brand is presented or inconsistencies in responses from both teams. This gap confuses the customer and dilutes the brand’s image and credibility. Customer interaction allows sales teams to gain first-hand feedback and insights into what resonates. The result? Training webinars.

Marketing 102

Marketing Sales Decision-making Prioritization 102

Hubspot Sales

OCTOBER 12, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips. Don't be afraid to tell prospects and clients that your DMs are open for any questions. Like a traditional cold call, keep your message short, personalized, and friendly.

B2C 122

B2C Media eCommerce Communication 122

Strategic Communications

APRIL 3, 2024

That creates both new opportunities and new challenges for organizations that must balance both brand/image protection and communication effectiveness. Think about it—are you more likely to “follow” or “friend” your local hospital, or your child’s pediatrician? But, my role has changed.

Media 52

Media Energy and Utilities Healthcare Manufacturing 52

Hubspot Sales

FEBRUARY 15, 2023

In this piece, you’ll learn how to improve your networking skills. How to Improve Your Networking Skills 1. Whenever you engage in networking, think of how you can add value to others’ lives. What we like: If you’re always the problem-solving type, others will see you as the person who always has a solution.

Meetings 110

Meetings Digitalization Communication Organization 110

Sales Gravy

JULY 21, 2023

and Jeb Blount discuss the essentials of sales messaging, how poor communication skills damage your brand, the stories we tell ourselves and our prospective customers, and what the advent of automation tools like Chat GPT means for salespeople. Then, simplify messaging to get customers to say yes and move forward.

Prioritization 82

Prioritization Sales Sales Training B2B 82