when-considering-your-marketing-goals-and-objectives-get-real 
Strategic Communications
DECEMBER 28, 2022
Many of you have probably been at goal-setting seminars or workshops where the leader will pose a question like: “Would you like to make more money?,” ” Not as silly as it seems, and, in fact, many marketers fall short when it comes to setting precise goals for their efforts. Here’s why.
Mike Kunkle
MAY 30, 2023
The goal of “enablement,” whichever term you use for it (sales, revenue, buyer, buying, performance, other) is ultimately to improve organizational performance. As with most things, on the front lines of the real world, it’s a bell curve. It’s organizational behavioral change management, for sure, and requires both smart and hard work.
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Upland
APRIL 20, 2023
But that doesn’t mean the wolves aren’t still at your door. There are plenty of sellers out there waiting for the slightest chance to jump in and take your hard-earned relationships away from you. Through account management, your team can seek to establish themselves as trusted advisors to customers. How do we know this?
Red Star Kim
DECEMBER 18, 2023
The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Top-down or Bottom-Up Strategy?
Mike Kunkle
OCTOBER 8, 2023
This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).
Hubspot Sales
NOVEMBER 28, 2023
Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? The result? Messages hit home every time.
Mike Kunkle
AUGUST 8, 2023
These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. When sales, marketing, and customer success operate in isolated bubbles, opportunities for collaboration and synergy are lost. This is a definite growth killer. The result?
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