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Why is the agency business model not working?

Account Management Skills

Michael Farmer, the author of two key books in the agency industry ‘Madison Avenue Manslaughter’ and ‘Madison Avenue Makeover’, has studied creative agencies for over 30 years in his capacity as management consultant. He’s identified patterns and a worrying downward trend. You can listen to the episode here.

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How to engage fee-earners in the M&BD planning process?

Red Star Kim

At the recent PM Forum workshop on “Marketing and Business Development Planning in a Nutshell” the key issue to emerge from delegates was “How to engage fee-earners in the M&BD planning process?”. Challenge assumptions – Why do we need fee-earners to engage in the M&BD planning process? The company might submit a brief.

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5 Ways Sales Teams Can Use AI to Sell Into New Industries, According Eternal Works' CEO

Hubspot Sales

That’s why branching into new territory is more important than ever. That’s why branching into new territory is more important than ever. But you don’t want to expand into new industries while increasing costs, losing time, and ultimately, costing your business sales. Clients aren’t buying like they used to. Don’t worry.

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Is billing by the hour killing your account manager’s proactivity?

Account Management Skills

Given they’re speaking to the client the most, they are in prime position to grow the account by: Uncovering additional client needs Spotting opportunities to suggest additional agency services Proposing new solutions and ideas to solve client problems They are an agency’s untapped superpower for growing existing business.

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Why agency account managers struggle to think ahead

Account Management Skills

For example, to have time to: Think about their client’s business commercially e.g. download the client’s annual report or download their quarterly investor relations meeting transcript to hear the CEO talk about company performance and pipeline. Why is this stopping AMs thinking ahead? Why is this stopping AMs thinking ahead?

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How to prevent 3 difficult client conversations – a checklist for account managers

Account Management Skills

“People who accomplish big things did small things well” Horace Jackson Brown, author of ‘Life’s Little Instruction Book’ There are little things account managers can do well to avoid big client complaints.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

Private client management and marketing: Business plans, recruitment, assessments and automation. Core challenges for private client law leaders The core challenges identified throughout the day were the interlinked topics of business plans, recruitment, assessments and automation. 10 reasons why (kimtasso.com).