Why is the agency business model not working?
Account Management Skills
APRIL 4, 2024
Michael Farmer, the author of two key books in the agency industry ‘Madison Avenue Manslaughter’ and ‘Madison Avenue Makeover’, has studied creative agencies for over 30 years in his capacity as management consultant. He’s identified patterns and a worrying downward trend. You can listen to the episode here.
Let's personalize your content