Upland
MAY 29, 2024
The Upland Altify 9.12 Spring ‘24 release contains major enhancements to transform the customer experience with Altify’s Salesforce-native products, creating a simpler, smarter, and more connected solution. The 9.12 Spring ‘24 upgrade offers sellers simplified and streamlined workflows and optimized user interfaces, smarter in-product guidance, better data readability, and improved connectedness.
Customer Think
MAY 27, 2024
The Upcoming Impact of AI on Enterprise Technology Design: Enhancing CX and Business Outcomes Source article: [link] Introduction Artificial Intelligence is revolutionizing enterprise technology, and will redefine enterprise software design, and transform how businesses enhance customer, user experiences and drive business outcomes.
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The Center for Sales Strategy
MAY 28, 2024
Salespeople, even great salespeople, sometimes have trouble closing the deal. Getting to yes is often the hardest part of the sales process. How hard? As many as 57% of salespeople reported difficulty converting prospects into customers. If your team is having trouble with conversions, the first thing to do is figure out why.
Hubspot Sales
MAY 27, 2024
We all know the “obvious” traits high-performing sales reps exhibit. I‘m sure you’ve read plenty about the value of qualities like empathy, ambition, and confidence throughout your career — but you didn't click on this headline because you want to hear more about those conventional, played-out traits. Now, did you? No, you're here for some novel, wild, “Who'da thunk it?
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
SBI Growth
MAY 23, 2024
The buying environment faced by many sellers today is volatile: it almost seems as if the once-reliable commercial approaches no longer apply. But for CEOs and GTM leaders looking to capture the immense growth potential in 2024, it’s time for them to consider a revolution in how their companies approach their customers' shifting concerns and expectations.
Groove HQ
MAY 29, 2024
What are your customers going through, and how can your products or services help them? The customer lifecycle enables you to identify the answers to those questions. The term ‘customer lifecycle’ refers to the various stages a customer goes through in their relationship with your brand. It spans their journey from initial awareness all the […] The post Customer Lifecycle 101: What It Is and Why It Matters appeared first on Groove Blog.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
The Center for Sales Strategy
MAY 29, 2024
Attracting the brightest minds and best talent has become a fierce competition for organizations across all industries. However, conventional recruitment methods often fail to captivate potential candidates, leaving them disengaged and unmotivated. It's time to shake things up and inject some excitement into the hiring process. Enter gamification—the art of blending game-like elements into the recruitment experience.
Hubspot Sales
MAY 27, 2024
We previously wrote about how Americans are leaping into entrepreneurship at record rates. Among those who opened for business in 2023, the home services category saw the highest growth, with 278k new openings. From wallpapering to carpentry, those who help homeowners upgrade their abodes are pocketing millions. Source: Bloomberg It’s not hard to see why.
The Great Game of Business
MAY 23, 2024
In our personal lives, we are terrible predictors of our future selves. Uniformed, we buy houses based on a salary we believe will only increase. We buy cars thinking the price of gas will stay the same. We subscribe to memberships and services thinking we’ll always use them. We constantly seek stasis in a world that is constantly changing.
Planview
MAY 29, 2024
Succeeding in today’s fast-paced world requires thinking about success beyond today and tomorrow. It requires envisioning and forging a path of sustainable success over multiple business cycles. At the heart of this endeavor lies the project management office (PMO). A well-run PMO is one of your organization’s greatest value drivers. It delivers business results quickly through projects and work that addresses various business needs and responds to new market and customer demands.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
MAY 27, 2024
The news Today, May 22 2024, SugarCRM and sales-i announced the acquisition of sales-i by SugarCRM. sales-i is leading provider of a revenue intelligence solution that helps businesses maximize their revenue and profitability. It targets at making sales professionals more efficient and effective by providing actionable insight into every customer, product and sale.
Force Management
MAY 23, 2024
The product demo is an important part of any sales process, but they can also be a tricky stage to navigate while maintaining a value selling approach. We often advocate for sellers to move away from the 'features and functions' conversation in favor of discussing business problems and solutions. The demo is a time to discuss both. That can be a difficult balance to strike, especially when selling complex technical solutions.
Hubspot Sales
MAY 28, 2024
With nearly 90 million active buyers , Etsy is one of the biggest ecommerce marketplaces for vintage and handmade products. Etsy used to be my go-to source for unique crafts and gifts from independent small businesses and mom-and-pop shops. Over the years, I’ve even dabbled in selling jewelry and vintage on Etsy, so I’ve seen how the marketplace works from both sides.
Kainexus
MAY 28, 2024
The digital business model transformation is a profound shift in how businesses operate, driven by integrating digital technologies across all aspects of an organization. This process fundamentally changes traditional business models of how companies deliver value to their customers, engage with stakeholders, and conduct internal operations. The transformation includes various technological advancements, such as cloud computing, artificial intelligence, big data analytics, the Internet of Things
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Help Scout
MAY 28, 2024
This is a Kitchen Sink Post that is required to send data models to Gatsby. It is not indexed, please do not delete!
Customer Think
MAY 28, 2024
On behalf of all of us at McorpCX, I’m happy to share the findings from our latest collaborative research with the Customer Experience Professionals Association (CXPA).
NG Data
MAY 29, 2024
In recent years, the role of Chief Marketing Officer (CMO) has been increasingly scrutinized and even eliminated at major companies, including Wells Fargo and Bank of America. This shift has led to the rise of "growth marketing," which focuses on data-driven strategies to drive revenue growth and align marketing efforts more closely with company-wide objectives.
Hubspot Sales
MAY 29, 2024
Did you know that a disagreement between founders can lead to an entire startup business failing? In fact, 65% of startups fail due to founder conflict (Noam Wasserman, author of The Founder's Dilemmas ). Even small disagreements can come to light during the startup due diligence process when investors look into your company before deciding to invest their money.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Kainexus
MAY 29, 2024
In today's hyper-connected world, where digital innovation accelerates at a breakneck pace, transformation has become imperative for businesses aiming to stay competitive. However, embarking on this journey without a clear understanding of progress can lead to uncertainty and missed opportunities.
Strategic Communications
MAY 29, 2024
When I talk to people about their greatest challenges with social media, what I most frequently hear is “fnding time to stay engaged.” I can definitely relate. Currently I’m attempting to maintain two Twitter accounts (business), two LinkedIn accounts (business) and one Facebook account (personal) for myself, along with a growing number of accounts for clients.
Customer Think
MAY 29, 2024
Continuous improvement in customer experience (CX) is paramount for organizations aiming to maintain their edge when competition is fiercer than ever. With consumers having unprecedented access to a plethora of competitive brands, businesses must adopt a customer-centric approach to design and measure success, thereby creating exceptional user experiences.
NG Data
MAY 29, 2024
Content marketing is essential for digital strategies, with 73% of B2B and 70% of B2C marketers using it. In 2023, 97% of marketers saw success. High-quality, less frequent content is favored by 83% of marketers. AI tools like generative AI are transforming content creation, making it faster and more efficient. Short-form videos and interactive content offer high engagement and ROI.
Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst
Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.
Help Scout
MAY 28, 2024
Unlock the power of AIaaS to transform your business with affordable, scalable AI solutions. Learn how to streamline operations and boost customer service.
PandaDoc
MAY 28, 2024
A recent report found that only 49% of Americans trust businesses today. Modern consumers spend more time doing their own research and less time listening to sales pitches. Consultative selling offers a less pushy, customer-centric approach to the buyer’s journey. Read this guide to learn the ins and outs of consultative sales. Key takeaways Consultative sales is customer-centric and focuses on building relationships.
QYMATIX
MAY 27, 2024
B2B wholesalers in many sectors, such as electrical wholesalers, industrial supplies and component retailers, now benefit from modern predictive sales software. The B2B wholesale market is a fast-moving market characterised by intense competition and constant change. Companies are constantly looking for ways to increase their efficiency and profitability.
Customer Think
MAY 27, 2024
In today’s rapidly evolving digital landscape, businesses are constantly seeking new ways to enhance customer service and ensure client satisfaction. The integration of technology into customer service operations can dramatically improve the efficiency and quality of service provided.
What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.
NG Data
MAY 29, 2024
Federal banking regulators have increasingly imposed new rules on community banks, responding to the risky practices of large institutions. Since July, nearly 7,000 pages of new regulations have been introduced, disproportionately burdening smaller banks. Historical oversight failures and a focus on minutiae rather than overall safety exacerbate these challenges.
Groove HQ
MAY 23, 2024
Customer support is more important than ever, yet it’s also more complicated. Buyers will reach out through a wide variety of channels, and expect fast, personalized service. If they don’t get it, they’re likely to complain in visible ways that can hurt your brand. For these reasons, the ‘client success manager’ is becoming an increasingly […] The post What Is a Client Success Manager (And Do You Need One)?
DemandFarm
MAY 27, 2024
In the fast-paced world of B2B sales, Account-based Selling (ABS) has become the go-to strategy for sales leaders. However, at the core of ABS is an often-overlooked perspective–selling to the humans behind the steely structures that make up their accounts lists. Only a handful of companies and sales leaders are laying down relationship targets, and an even smaller slice plots a course to hit them.
Force Management
MAY 30, 2024
Customer Success (CS) is a critical component of a successful customer engagement process. Growing revenue requires your organization to be cross-functionally aligned on buyer value and solution differentiation before and after the sale. Capturing that value after the initial deal is essential for driving recurring revenue and expansion opportunities within accounts.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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