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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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25 Problems That Stop Key Account Managers From Doing Their Job

Account Manager Tips

25 problems that stop key account managers from doing their job Favourite books about problem solving Coming up: How to Build a Successful Executive Sponsorship Program Just for fun: #GorgeousGrandma Day In other news Quote of the week. Key account management is a role that requires both sales skills and strategic thinking.

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Which is why key account management is so important. So be ruthless when selecting key accounts if you want a return on investment (or hire more account managers.) Access to new markets. Can they help you access new markets? So let's find them. How many make the grade will depend on your resources. Revenue potential.

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People Make the Difference: A Day in the Life of Elisabetta, Director of Global Localization 

Planview

I started at Planview in 2002 as a translator. My manager was an important reason why I loved my job. One of the best compliments I ever received was when she told me she wanted to be the best manager she could for me, because she thought highly of me and I deserved it, and she didn’t want to disappoint me.

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Marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms

Red Star Kim

So here’s a quick marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms. And is targeted at smaller law and accountancy firms who need to supplement their limited marketing and business development resources.

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Digital Marketing Trends Of 2018

Pinnacle View

Rethinking Digital Marketing in 2018. In just the past few years, the expansion of digital marketing has created a massive shift in the way businesses interact with current and potential clients. Email Marketing. In 2015, $1 spent on email marketing yielded an ROI of $38 on average. Quality over quantity.

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How To Accelerate B2B Sales Growth With One Proven Strategy

QYMATIX

Revenue stagnation is a nightmare most managers are scared to dream. If a market is growing in line with the economy and income stagnates, then market share is approximately contracting, and a company is becoming irrelevant. No manager wants that. This analysis will give sales management a good starting point.

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