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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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Book review – Why has nobody told me this before? Dr Julie Smith (Mental Health Guidance)

Red Star Kim

A tool for psychoeducation In the business world, much of my time as a consultant is in identifying the possible and required changes and helping organisations to make the transition. My decision to embark on the long training to become a psychotherapist was driven by the desire to provide a deeper level of support.

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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). A brand is a promise that it will deliver a set of attributes. Brands can also be aspirational.

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The Five Health Care Trends Every SAM Needs to Know

Strategic Account Management Association

Patients communicate with their doctors over Skype, order drugs through smartphone apps and even perform basic genetic tests from home. Back in 2009-2010, the architects of the Affordable Care Act (ACA) assumed that integrated delivery networks were the answer to health care’s affordability problem. Where are we now?

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14 Pro Tips for Running a Successful Business

Hubspot Sales

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Make a plan. Source: Capterra.

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Agree on a Set of Alliance Core Values and Operating Principles

Peter Simoons

Suppose your principles include a notice that decision-making will be done quickly and your company has a startup mentality, then “quickly” can mean as fast as between here and the elevator during the next hallway walk. Be clear on the meanings of the words you use!

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Benefits Of Apptivo CRM Software

Apptivo

To make your work easier, we have come up with this blog to give you an overview of the benefits of Apptivo CRM , how a CRM platform enhances the performance of your employees and increases the productivity of your business. The customer service is exceptional and it includes phone calls, chat, and email communications. The customer.

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