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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

This article focuses on the key factors that have become essential to success in wholesale distribution, such as well-managed customer relationship management, its importance and what it entails. Customer Relationship Management – What is it? Such software supports profitable growth.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking. Processes and skills for managing opportunities and pipelines can be lacking. Time and capacity – Many fee-earners are stretched and compelled to manage large amounts of client work under heavy time pressures.

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Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

This article focuses on the key factors that have become essential to success in wholesale distribution, such as well-managed customer relationship management, its importance and what it entails. Customer Relationship Management – What is it? Such software supports profitable growth.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

Transforming your firm’s culture – Professor Vlatka Hlupic Self-effacing Vlatka described the “quiet quitting” disengagement that needs a “purpose and people-led” management revolution to overcome toxic cultures. ESG targets and work is under-communicated and clients will be increasingly interested in purpose versus profit”.

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“A crisis is a terrible thing to waste”

Mercuri International

They focused on 4 key metrics to define performance: customer loyalty, employee productivity, business unit profitability, and staff turnover. Satisfied employees resulted in significantly lower staff turnover, and measurably higher profitability, employee productivity, and customer loyalty, with the latter being the most affected.

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Sales reporting: Measure the right KPIs and report them on a regular basis

QYMATIX

In this regard, it is essential to reduce the effort of sales reporting to a minimum, while still reporting meaningful Key Performance Indicators (KPI) for the sales team and management. Aggregated sales reports are made available to higher management. Determining it is the responsibility of the management. SCHEDULE A CALL NOW!

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