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Spotlight on Richard Chaplin, PM Forum and Managing Partners’ Forum

Red Star Kim

It received such a warm and enthusiastic response that it was suggested we consider a series highlighting the giants of professional services marketing and business development. PM Forum Training At about the same time, we created the PM Forum professional marketing and BD training programme – which flourishes and evolves to this day.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

For over 20 years I have attended and reported on the annual Professional Marketing conference. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”. We are in danger of being as siloed as our fee-earners – He rallied for a more “ holistic marketing”.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Disconnection – Often the marketing (lead generation) and sales processes (lead nurturing and conversion) are disconnected.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

A Center of Excellence (COE) Executive “buy-in and be in” Account-based marketing. By COE, we mean a centralized group of SAM experts and people who “get it” and who should be leveraged as the catalyst for instilling the mindset, processes and skill sets for distinctive go-to-market and customer-centric engagement models.

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Conversational marketing: Answering your 9 biggest questions

Zendesk

As technology becomes more sophisticated, so do virtual sales and marketing techniques. You may have heard of “conversational marketing” as a more modern alternative to other lead generation and customer engagement techniques. But what is conversational marketing, and what makes it different? What is conversational marketing?

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The Last Public Seminars of 2011 | Don't Miss Out! | Jeffrey Gitomer.

Jeffrey Gitomer

My Last Public Seminars of 2011 | Don’t Miss Out! Gitomer | October 24, 2011 | Leave a Comment. Tweet Share I want to make sure you know about my last three LIVE public seminars of 2011: If you live in or close to San Diego, Dallas, or San Marcos, I want you to join me for my events. Online Training. See Jeffrey Live!

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5 Strategies to stand out in a competitive market

Insightly

So, come on this journey with me as we talk about 5 key strategies that I’ve used to try to stand out in a competitive market. He shows that in 2011 there were only 150 vendors in Martech, which as of 2020 had grown to over 8,000. According to IBISWorld , there are 1,787 CRM providers globally as of 2023. The results were fascinating.