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Context and curiosity drive commerciality and pricing

Red Star Kim

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. We communicate differently with procurement professionals than other decision-makers and users of professional services. So marketing is reliant on research and financial knowledge. Books on pricing?

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FOR IMMEDIATE RELEASE The SAC® Release Why Are Exxon Profits Criticized But Not Apple’s Profits?

Engage Selling

March 1, 2012. Why Are Exxon Profits Criticized But Not Apple’s Profits? The Society for the Advancement of Consulting® has asked its global members to comment on why an oil company such as Exxon is loudly critiqued for “obscene” profits, whereas Apple is lauded for doing the exact same thing. “As

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Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

Regardless of the size, maturity or sophistication of your organisation, you can apply these ideas to protect your profits, reputation, relationships and revenues. Four – Communicate the change. Communication is critical. What : needs to be communicated and also what result you want. Five-step Customer Crisis Plan.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. There’s a warning about over-reliance on any particular approach to strategy.

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The Truth and Profit Behind Your Service | Sales Training.

Jeffrey Gitomer

The Truth and Profit Behind Your Service. The understanding that communication starts mentally. Happy people create loyal customers and unlimited profit opportunities. There is no time like the present to change things up in 2012 to ensure its better than 2011! Online Training. See Jeffrey Live! Hire Jeffrey. Conventions.

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Why Start a (True) Key Account Management Initiative?

KAM With Passion

KAM processes also cover the specific collaboration and communication rituals with the strategic accounts and the programme’s governance. An enhanced capacity to articulate and communicate value. The improvement of profitability by better selling the value of advanced services and optimising the pricing.