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Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Do you want to increase sales and meet your 2013 goals? Over the past year, many organizations have built buyer personas (Read more about buyer personas here and here ). Note: If your organization has already built personas skip to second key. How do I enable sales managers to reinforce the use of the persona?

Meetings 115
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Rainmaking best practice in professional services firms (Selling behaviours)

Red Star Kim

He drafts messages to his connections in those organizations and proposes that they meet to discuss the implications. McDermott Will & Emery has a unique approach to business development, a key component of which is a global training program for partners on managing their networks.

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Top 5 Sales Rep Behaviors to Change in 2013 – with HR’s Help

SBI Growth

Can you count on your current Sales Rep behaviors to “Make the Number” in 2013? Sign up for our Make the Number tour to learn more about how top performing companies will change Sales in 2013. These are the behaviors to change among Sales Reps for 2013 followed by actions HR should take to help make this happen.

Sales 121
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Salesforce vs. HubSpot vs. Insightly

Insightly

Salesforce, HubSpot, and Insightly are three prominent customer relationship management (CRM) platforms, each offering unique features and functionalities tailored to diverse business needs. Thus, from the beginning, Salesforce had its roots in the enterprise space as a CRM. In 2015, HubSpot added a CRM component.

CRM 52
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Increasing Seller Adoption of CRM: Turning a Passive Data Repository into a Powerful Decision-Making Tool

Miller Heiman Group

No seller has ever said, “My CRM helped me close that deal.” Yet customer relationship management (CRM) systems hold the information that could help sellers close deals. Traditionally, CRMs have been bulky and expensive, rendering them unaffordable to small businesses. Why does seller adoption of CRM remain low?

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Make Sales Data Meaningful in 2013 by Spending Time in the Field

SBI Growth

Analyzed win/loss reason our reps fill out in CRM. Interviewed VP of Sales, Product Leaders, and Sales Manager to understand what they were seeing in the market. Organizations doing these things aren’t poor performers. Does the stage of the opportunity logged in CRM sync with where the customer is in the buying cycle?

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Gamification: The Secret to Accelerate Onboarding

SBI Growth

The time may be right for your organization to leverage this trend. Gamification doesn’t have the same impact on every organization. And, it speeds sales productivity, which is the ultimately the name of the performance management game. A February 2013 report by Aberdeen Research validates the impact of gamification.