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Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Do you want to increase sales and meet your 2013 goals? Over the past year, many organizations have built buyer personas (Read more about buyer personas here and here ). Note: If your organization has already built personas skip to second key. What changes do I need to make to our CRM or Sales Force Administration Tools?

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Top 5 Sales Rep Behaviors to Change in 2013 – with HR’s Help

SBI Growth

Can you count on your current Sales Rep behaviors to “Make the Number” in 2013? Sign up for our Make the Number tour to learn more about how top performing companies will change Sales in 2013. These are the behaviors to change among Sales Reps for 2013 followed by actions HR should take to help make this happen. Call to Action.

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Reflections on 2013: Social Proof, Quota Killers, Failing CRM, and Recommendations

SBI

For me personally, I was honored to get a Silver award for best Sales Blog Post of 2013. Since 2013 is coming to a fast close, I thought I would offer some of our most popular posts here, including the one that took the silver. Why Your Focus on Quota is Killing Revenue Growth (Silver medal winner for best Sales Blog Post of 2013).

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Rainmaking best practice in professional services firms (Selling behaviours)

Red Star Kim

He drafts messages to his connections in those organizations and proposes that they meet to discuss the implications. At the end of each day, he emails notes to his direct reports, who feed them into Marathon’s CRM system. The article What Today’s Rainmakers Do Differently (hbr.org) was published in Nov-Dec 2023.

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Make Sales Data Meaningful in 2013 by Spending Time in the Field

SBI Growth

Analyzed win/loss reason our reps fill out in CRM. Organizations doing these things aren’t poor performers. Does the stage of the opportunity logged in CRM sync with where the customer is in the buying cycle? Implement organization/talent change. This will enable your organization to mirror customer behaviors.

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Increasing Seller Adoption of CRM: Turning a Passive Data Repository into a Powerful Decision-Making Tool

Miller Heiman Group

No seller has ever said, “My CRM helped me close that deal.” Yet customer relationship management (CRM) systems hold the information that could help sellers close deals. Traditionally, CRMs have been bulky and expensive, rendering them unaffordable to small businesses. Today’s CRMs evolved beyond those awkward early steps.

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Salesforce vs. HubSpot vs. Insightly

Insightly

Salesforce, HubSpot, and Insightly are three prominent customer relationship management (CRM) platforms, each offering unique features and functionalities tailored to diverse business needs. Thus, from the beginning, Salesforce had its roots in the enterprise space as a CRM. In 2015, HubSpot added a CRM component.

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