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Conversation skills book review 3: Conversational intelligence – How great leaders build trust and get extraordinary results by Judith E Glaser (2014)

Red Star Kim

There’s helpful guidance on shaping the space for trust and openness with a list of several things you can do before a meeting. And a suggestion to call a break to disengage for a short while to restore warm feelings in a meeting. Reward: What can we celebrate about the way we handled this meeting?

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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. Take time to scope Scoping is a key aspect of project management.

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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. As a result, he does not have the time or the desire to meet with sales people.

Marketing 117
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4 Keys to a Fatter Wallet in 2014

SBI Growth

How will you use them to top the Leader Board in 2014? You want to maximize your competitive edge going into 2014. Not recapping meetings to ensure all goals were met. Help hold yourself accountable by including your manager or mentor on this invite as well. Execute your plan and reap the rewards in 2014!

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How Realistic is your 2014 Sales Quota?

SBI Growth

Gain access to guides and tools to help you make the number in 2014. As a sales rep, it’s important to understand how upper management views quota setting. Top-Down Quota Setting: Metrics that mean the most to Upper Management and Owners. If they don’t meet owner expectations, the whole operation is in jeopardy.

Sales 122
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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. But coaches resist the temptation to tell.