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The EAST framework for behavioural nudges in marketing? (Change management)

Red Star Kim

Change management). To change behaviour the intervention must be: EASY – If a decision requires minimal effort, it’s more likely to be the one that’s chosen. Change management) appeared first on Kim Tasso. How might we use the EAST framework for behavioural nudges in marketing?

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Leadership, emotional intelligence and teams in change management

Red Star Kim

Last week I was excited to lead an MBL session on “Tackling Change Management – A Workshop for Professional Firms”. Leadership, emotional intelligence and teams in change management. Leadership and change The role of leadership and leaders in change management provoked much energetic discussion.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

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Change Management – Heads, Hearts and Hands

Red Star Kim

At this week’s change management for professional practices workshop, I welcomed delegates from legal, accountancy and property firms. Their roles included managing partner, head of HR, operations manager, lawyer and property management team leader. This led to discussions about performance management.

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Defeating the "No-Decision" Trap: The Power of Divergent Thinking

Holden Advisors

Imagine if you could banish “no-decision” from your sales funnel. Top-performing strategic account managers get this. They build a shared vision around the ability to address a compelling business need or market opportunity and build the scaffolding of commitment to make this vision a reality. What’s standing in your way?

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How Artificial Intelligence Will Change Decision-Making For Businesses

Tenfold

We, in turn, can make more accurate decisions based on AI information. Industry observers tack this resurgence to 2015, when fast and powerful parallel processing became accessible. Blippar, on the other hand, has come out with an augmented reality application that employs deep learning in real-time object recognition in 2015.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. But coaches resist the temptation to tell. Coaches and consultants use facilitation skills.