Remove 2019 Remove Digitalization Remove Innovation Remove Organization
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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

A new central commercial organization was born. To ensure the inclusion of external insights to shape and direct the new commercial organization, we partnered with SAMA for thought leadership on Strategic Account Management (SAM), as well as with Rain Group for continuous education of our sales teams. Tier 1: Organizational Structure.

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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

Consistency was another theme as well as the need for clarity of target audiences and the use of various media outlets, preferred digital channels and modes of engagement. 6% Really unhappy 6% Unhappy 29% It’s OK 59% Happy 0% Really happy How would you rate your firm’s digital marketing strategy? How do you stand out from your peers?

Marketing 130
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9 marketing trends that will dominate 2019

PandaDoc

2019 is officially upon us. It’s a never-ending list of updates, upgrades, evolutions of tools and technology, and digital marketing trends. Recently I spoke alongside other industry experts where we discussed what trends we feel will make an impact in 2019. Organizations are awash with data.

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Weekly Sales Enablement News Roundup – June 28, 2019

Showpad

As the newest buzzword in B2B marketing, AI has been the driving force behind the marketing innovation we see today. Although data is a business’ most important tool, it still isn’t living up to its potential for many organizations. Find out some of the ways ABM helps sales organizations pitch their way to success. .

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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

This short (130 pages) information-packed book was revised in 2019. There are passing references to brand management, digital agencies and data mining. For young professionals. And it’s good to be able to recommend reliable sources of information at those sessions. And touches on segmentation and sales force automation.

Finance 130
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Bad News—Your Expensive Marketing Tech Stack Doesn’t Mean You’re a Digital Innovator

SBI Growth

Too often marketing leaders focus their digital initiatives on one thing: lead generation. So, if you’re like most CMOs, you’re investing a lot of time and energy into your website, marketing automation platform and maybe some tools to provide enhanced.

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Research update on the most in-demand soft skills

Red Star Kim

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). Pymetrics is mining behavioural research to see how particular candidates fit with an organization or a specific position. Contact mpf@pmint.co.uk