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Ten insights on the future of SAM

Strategic Account Management Association

At the 2020 SAMA Annual Conference (held virtually Nov. 9-11, 2020), we pulled together a group of the smartest, most sophisticated observers, students and practitioners of strategic account management for a conversation on “The Future of SAM.” Centers of Excellence (CoE). Agility is the new stability.

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

According to research we conducted during the second half of 2020 (involving salespeople and sales executives at more than 100 B2B companies), just 31 percent of respondents said they expect to return to pre-pandemic levels of in-person sales activities ( Figure1 ). Doing that virtually is difficult, to say the least.”.

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Good Riddance 2020! A Review.

Desired Path

Without a doubt 2020 has been an exceptional (unusual) year. In this Good Riddance 2020! Organizations significantly increased their focus on customer conversations in order to protect customer retention. Protecting revenue took on a whole new meaning in 2020 given the level of ambiguity in every respect.

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Good Riddance 2020! A Review.

Desired Path

Without a doubt 2020 has been an exceptional (unusual) year. In this Good Riddance 2020! Organizations significantly increased their focus on customer conversations in order to protect customer retention. Protecting revenue took on a whole new meaning in 2020 given the level of ambiguity in every respect.

article thumbnail

Good Riddance 2020! A Review.

Desired Path

Without a doubt 2020 has been an exceptional (unusual) year. In this Good Riddance 2020! Organizations significantly increased their focus on customer conversations in order to protect customer retention. Protecting revenue took on a whole new meaning in 2020 given the level of ambiguity in every respect.

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Getting Ready for 2020: 4 Sales Enablement Trends You Should Have on Your Radar

Showpad

The first dimension is dynamic value management. Dynamic means that in the age of the customer, you need different value messages along the customer’s path, such as value hypotheses early on, and unique value propositions in the actual buying phase. The second dimension is about leveraging data.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

times more likely to be in the top quartile of healthy and high-performing organizations”. Value Disciplines EXPLAINED with EXAMPLES | B2U | Business To You (business-to-you.com) The essence of strategy is now how to change – What strategic actions should your company consider? In ‘ The Discipline of Market Leaders‘ M.