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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. SAMs must redefine how they interact with their customers and their own organizations.

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State of CX in 2021

Desired Path

Now, as we enter the last quarter of 2021, the need and investment in customer experience (CX) has risen exponentially. Mopinion asked DesiredPath's Kia Puhm to weigh in on the state of CX in 2021 with the following questions. The pandemic accelerated the adoption of digital-first behaviours both in business and consumers.

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CS Benchmark Results & 2021 Outlook

Desired Path

But what was its impact on business and how do Customer Success Executives quantify their organization’s performance against the backdrop of an exceptional year? ARR and 55% indicated that the CS management team at their organizations manage 6-8 direct reports. 60% saw the contribution of customer expansion grow in 2020.

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CS Benchmark Results & 2021 Outlook

Desired Path

But what was its impact on business and how do Customer Success Executives quantify their organization’s performance against the backdrop of an exceptional year? ARR and 55% indicated that the CS management team at their organizations manage 6-8 direct reports. 60% saw the contribution of customer expansion grow in 2020.

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CS Benchmark Results & 2021 Outlook

Desired Path

But what was its impact on business and how do Customer Success Executives quantify their organization’s performance against the backdrop of an exceptional year? ARR and 55% indicated that the CS management team at their organizations manage 6-8 direct reports. 60% saw the contribution of customer expansion grow in 2020.

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7 Benefits of Connected Services Organizations

Planview

A connected services organization is one in which systems, data, work, people, and customers are integrated and aligned, in order to establish a critical link in the organizational chain that joins customer and solution value. Enhanced Customer Experiences. Optimized Resource Management. Improved Revenue.

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Transform frameworks and best practices into digitized automated processes

Arpedio

January 14, 2021. Transform frameworks and best practices into digitized automated processes. Download your "digital sales and account management coach" now. ? Interested in how to become even more successful in your strategic account planning and complex sales? Kallestrup, VP Customer Success. +45