Brooks Group

MAY 2, 2023

The process of tying up a sale doesn’t begin at the negotiation table after all the meetings have been had and solutions have been presented, but rather at the beginning of the sales process. Sales professionals must do everything in their power to create alignment with the customer’s buying agenda or process.

Negotiation 80

Negotiation Sales Training Meetings Decision-making 80

Brooks Group

OCTOBER 13, 2023

Sales training is essential to your company’s success. It’s a powerful tool for developing the full potential of every sales professional on your team. The Brooks Group’s training programs are led by expert sales trainers (aka facilitators) with real sales experience.

Facilitation 92

Facilitation Sales Training Sales Decision-making 92

Brooks Group

DECEMBER 13, 2023

Sales is a numbers game, but evaluating your sales reps’ performance involves much more than looking at a final revenue number. Revenue may be the ultimate performance indicator, but as a sales leader you should investigate the “why” behind a final result to truly improve the success of your sales team.

Sales 93

Sales Sales Training Communication Meetings 93

Red Star Kim

JUNE 7, 2023

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. Anticipate client needs A core role for M&BD was to learn about the pain points of the target audiences.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Brooks Group

MARCH 7, 2024

Or can sales professionals engage purchasing managers, buyers, and agents differently to have more success selling to them? Sales professionals who practice consultative selling are more like trusted advisors than traditional salespeople. This makes it far more likely they will listen to you—and that you’ll make the sale.

Procurement 68

Procurement Management Decision-making Sales Training 68

Brooks Group

APRIL 25, 2024

You’ve got to keep plugging when you work in sales. But the most successful sales professionals understand the value of cultivating long-term relationships with their customers. Your customer service team and your sales team both serve the same purpose: to support customers and improve the bottom line.

Customer Success 52

Customer Success Supply Chain Sales Sales Training 52

Brooks Group

OCTOBER 5, 2022

The simplicity of IMPACT will teach your sales team to sell their way through any economic event the world throws at them. This is because IMPACT is a sequential selling system that salespeople can quickly learn, implement, and follow to give them a greater chance of closing sales. Overcoming Economic Challenges Since 1977.

Manufacturing 87

Manufacturing Value Proposition Sales Training Facilitation 87

Brooks Group

MAY 3, 2022

Companies with salespeople who sell around the globe are starting to recognize the importance of finding effective sales training to create a standardized approach throughout their organization. Standardized global training also prepares your people to grow inside your own organization. Time to read: 3 Minutes.

Sales Training 73

Sales Training Facilitation Sales Decision-making 73

Brooks Group

DECEMBER 1, 2023

Put simply, strategic account management is all about responsiveness, problem-solving, customer satisfaction, and building long-term relationships that lead to additional revenue. Measurement Controls Sales Behavior Remember, what you measure will steer salespeople’s behavior. Learn more about IMPACT here.

Account Management 93

Account Management Management Account Planning Sales Training 93

Brooks Group

FEBRUARY 1, 2024

Ramping new sales reps quickly is a pivotal factor separating successful sales organizations from those that underperform. Data from our 2024 Sales Leader Trend Report shows that 87% of successful teams have extensive, structured onboarding. Here are 4 ways a common language helps get new sales reps up to speed quickly.

Onboarding 76

Onboarding Sales Sales Training Communication 76

Brooks Group

FEBRUARY 27, 2024

In the absence of value-added components, the sale of virtually any offering depends on the bottom line. This post shows how sales professionals can differentiate themselves and your company by building value in the eyes of your prospects and customers. But when you only sell on price, margins are slim.

Sales Training 59

Sales Training Sales Value Selling Profitability 59

Brooks Group

MARCH 6, 2024

Sales effectiveness is your sales professionals’ ability to achieve their goals and objectives efficiently and successfully. Sales effectiveness also corresponds with the return your organization gets from its sales investment. But improving sales effectiveness is a complex task that few organizations do well.

Organization 84

Organization Account Management Sales Sales Training 84

Brooks Group

JUNE 7, 2023

Wise sales professionals take it upon themselves to help buyers do their job. In an effort to convince customers they have the best solution, salespeople tend to send too much literature in the early phases of a sales conversation and not enough when the customer could actually use it. However, it’s a great place to start.

Sales Training 56

Sales Training Decision-making Sales Communication 56

Brooks Group

SEPTEMBER 26, 2023

Sales kickoff season is here. It’s time to plan your sales strategy, train your sales professionals, crank up the energy, and motivate everyone for the next year. But in this unpredictable economy, sales organizations must be more agile and resilient than ever. But coordinating all the right elements can be tricky.

Sales 76

Sales Meetings Sales Training Prioritization 76

Brooks Group

NOVEMBER 8, 2023

A sales strategy is the answer to a simple question: ‘Why am I doing the things I’m doing?’ In sales, your goal may be to own a certain share of the market. To do that, the company needs to win a set percent of deals in the sales pipeline. Your sales strategy is a long-range plan for reaching your goal.

Supply Chain 73

Supply Chain Sales Sales Training Organization 73

Brooks Group

APRIL 19, 2023

Think about the customers you serve and what it’s like to be them for a moment. Now think about each of your salespeople. The first key fundamental that IMPACT Selling ® teaches is how sales reps can make their first impression a good one. The majority of buyers want more than mere access to what your company sells.

Decision-making 82

Decision-making Sales Training Media Publishing 82

Brooks Group

OCTOBER 11, 2023

Planning your sales kickoff or national sales meeting? After you choose the date and venue, your next question may be who you should ask to deliver the keynote—and what you want them to talk about. Your sales keynote speaker will set the tone for the rest of the event.

Sales 92

Sales Sales Training Meetings Media 92

Brooks Group

JANUARY 8, 2024

This is especially true for sales performance. Tracking key sales metrics and knowing how to influence them is critical. Leading and lagging indicators reveal how well your team is navigating the complex B2B sales cycle. Core sales metrics are important to the strategic goals of an organization. This is great, right?

Sales 96

Sales Sales Training B2B Organization 96

Brooks Group

FEBRUARY 12, 2024

When engaging new prospects is tougher than ever, sales organizations know cross-selling and upselling are two effective tactics to increase revenue. Yet many sales professionals overlook these opportunities, either preferring to stay in “hunter” mode or because they lack the sales training , skills, and coaching to get it done.

Sales Training 74

Sales Training Sales Account Management Profitability 74

Brooks Group

JUNE 28, 2023

Marines conduct a great exercise to demonstrate how simple it is to tie up a sale (or in their case, gain commitment for enlisting). Salespeople either get a “yes”, and can proceed with the sale, or they get a “no” and can backtrack to handle the objection or concern. Ask a Direct and Simple Question The U.S.

Negotiation 78

Negotiation Sales Training Sales Management 78

Brooks Group

MARCH 27, 2023

What Do We Mean By Pharmaceutical Sales Training? Pharmaceutical companies offer certification programs for new hires called CNPR (Certified New Professional). Train your employees to master pharmaceutical sales! The ideal basis for this is evaluation and training powered by AI.

Sales Training 52

Sales Training Interpersonal Skills Healthcare Virtual Selling 52

Brooks Group

JUNE 2, 2023

Action Plan for Sales Target Achievement – 4 Steps As we round out the first half of the year, it’s a great time to regroup, recalibrate, and prepare our sales teams to hit the year-end sales goals we’ve set for them. Maybe your sales team has veered slightly off track since the target was set?

Sales Training 70

Sales Training Sales Negotiation Meetings 70

Brooks Group

DECEMBER 20, 2023

In the dynamic world of sales, where every decision can make or break a deal, harnessing the power of data is critical. As a sales leader or sales manager, your ability to navigate the complex terrain of market trends, team performance, and individual contributions hinges on a crucial tool—sales metrics.

Sales 92

Sales Decision-making Sales Training Sales Management 92

Brooks Group

NOVEMBER 2, 2022

Bill Brooks was a failure-to-success sales professional who climbed the ranks from door-to-door salesperson to CEO. Today, IMPACT has been taught to over one million sales professionals around the world. The Sales Success Quotient. Bill is credited with saying that sales is driven by three things and three things only.

Emotional Intelligence 80

Emotional Intelligence Logistics Sales Training Software 80

Red Star Kim

APRIL 11, 2023

In early April I facilitated another of MBL’s training workshops on “ Pitch Perfect – How to Prepare & Present Winning Pitches & Tenders” for legal and accounting firms. Here are some of the highlights mentioned by the delegates: Pitch points from a pitching and tendering training workshop.

Government 130

Government Innovation Meetings Finance 130

Brooks Group

APRIL 17, 2023

What Does a Chief Sales Officer Do? A Chief Sales Officer is needed for all companies and organizations with a vast sales operations division that requires a highly effective leader. The main goal of the CSO is the creation of sales strategies as well as exceeding revenue and sales growth targets.

Interpersonal Skills 52

Interpersonal Skills Sales Sales Training Stakeholders 52

Brooks Group

JULY 11, 2023

Asking open-ended sales questions—and making an intention to listen to the response thoughtfully—allows your reps to connect with prospects and customers and gather the information needed to recommend the best possible solution. Use this guide to understand open-ended questions and the best ways your salespeople can use them on sales calls.

Suppliers 80

Suppliers Decision-making Sales Sales Training 80

Brooks Group

SEPTEMBER 22, 2023

They have knowledge about competitors’ products and services at their fingertips, which means it’s critical that your salespeople can overcome sales objections quickly and confidently. It’s not about tricking a buyer or persuading them to purchase something they don’t need. Today’s buyers are more discerning than ever.

Decision-making 77

Decision-making Sales Suppliers Sales Training 77

Brooks Group

MARCH 8, 2023

It’s not just something a sales rep deals with at the end of the sale. They should be thinking about how to get their price from the moment they first speak with the prospect. There are four steps to get buyers to agree to your company’s pricing. Many care about quality, service, and deliverability more than price.

Sales Training 82

Sales Training Decision-making Marketing Leadership 82

Brooks Group

JANUARY 10, 2023

One of the most common requests we receive at The Brooks Group is for sales negotiation training on closing techniques. Too many sales managers think their team has a closing problem, when in reality, they have a prospecting problem. Treat prospecting as the lifeblood of your sales career. The Most Vital Aspect of Sales.

Negotiation 77

Negotiation Sales Training Profitability Construction 77

Brooks Group

MARCH 28, 2024

As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Learn How to Unleash Revenue Potential with Sales Team Training What Is a C-Level Decision Maker? Why is selling to the C-suite so critical?

Decision-making 70

Decision-making Logistics Supply Chain Suppliers 70

Red Star Kim

AUGUST 18, 2022

Before embarking on any recruitment process you need to consider both your aims for the role as well as your assumptions about the “ideal” candidate. Different levels of professional qualifications are available from Marketing Qualifications, Training and Membership | CIM. Training and Learning and Development (L&D).

Marketing 130

Marketing Digitalization Investors B2C 130

Brooks Group

FEBRUARY 16, 2024

Many sales leaders think the way to do this is to help their sales team sell better value or overcome objections. These are both good strategies, but the true differentiator is the sales professional and their emotional intelligence. EI is also the foundation of sales, and the gateway to all of that is empathy.

Emotional Intelligence 82

Emotional Intelligence Sales Sales Training Decision-making 82

Brooks Group

AUGUST 2, 2023

As we round out the dog days of summer, most of us have two things on our minds: Getting our sales force back on track from the summertime lull, and The start of the football season These two things might seem unrelated at first glance. We can go on the joint sales calls, give the correct feedback, and coach until we’re blue in the face.

Sales 69

Sales Sales Training Leadership Sales Leadership 69

Upland

AUGUST 29, 2023

For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent. Not only does it help with sales enablement, but it also helps craft better buyer journeys. They are now seeking more specific details about a particular brand or product.

Value Proposition 195

Value Proposition Decision-making e-Learning Supply Chain 195

Revenue Storm

APRIL 11, 2023

The first call, whether face-to-face or virtual, with ANY new contact, regardless of where you are in the sales cycle, is the most important because it determines if there will be a second. When people first meet you, especially busy, senior-level executives, there are two questions they are going to ask themselves about you: Can YOU help me?

Sales 78

Sales Leadership Meetings Media 78

Brooks Group

APRIL 5, 2023

Just four minutes in, as de Crespigny was about to turn off the “fasten seatbelt” sign, he heard two loud booms. This can happen to salespeople and sales leaders in a tumultuous selling environment just as easily as it can happen to a pilot during a mid-flight emergency. Here are a few ideas for doing this: 1.

Sales Training 86

Sales Training Decision-making Sales Environment Onboarding 86