Arpedio

MAY 30, 2022

Not sure what it means to be a journey orchestrator in Account Management? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. Are you a journey orchestrator? Keep on reading.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

SmartKarrot

NOVEMBER 2, 2022

Strategic account management is a business practice involving activities like providing customers with the best support and services, thus increasing their consumption of products and services offered by the business. Challenges are inevitable in growing customer accounts. This is certainly not an easy task.

Account Management 10

Account Management Management Key Account Management Stakeholders 10

Arpedio

JUNE 15, 2023

Get ready to unlock the full potential of account-based selling technologies and revolutionize your sales approach. Let’s dive in and discover how these transformative technologies can elevate your sales team’s performance and pave the way for unparalleled success in the digital age. Ready to power up your sales strategy?

Artificial Intelligence 52

Artificial Intelligence Prioritization Decision-making Advertising 52

SmartKarrot

OCTOBER 31, 2022

The customer success/account management industry is constantly evolving, but one main thing that has not changed is the need for personalized recommendations for clients. You can use it for customer success , account management , and sales. how many customers responded positively after receiving this message).

Account Management 10

Account Management Customer Success Management Artificial Intelligence 10

Cosawi

DECEMBER 31, 2019

DO STRATEGIC ACCOUNT MANAGERS REQUIRE SUPERPOWERS? TIME FOR ACCOUNT-BASED MARKETING TO COME TO THE RESCUE. The global economy is becoming increasingly complex and, since we work in the strategic account management environment, we can see the impact it has on the day-to-day role of strategic account managers (SAMs).

Marketing 52

Marketing Suppliers Account Management Global Accounts 52

KAMCast

JANUARY 21, 2021

FIND OUT ABOUT MY GUEST: JAY BAER Jay Baer, CSP, CPAE has spent 27 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 36 of the FORTUNE 500. You can find out about his Talk Triggers Podcast , as well as his digital strategic consultancy, Convince and Convert.

Customer Experience 52

Customer Experience Internet Advertising Stakeholders 52

Hubspot Sales

JUNE 8, 2021

In an increasingly digital world, inside salespeople are the go-to for prospecting, nurturing, and converting leads remotely. Keep in mind that the majority of people in this position have several years of experience since they often have to work independently and excel at time management. Account Manager. Image Source.

Finance 108

Finance Sales Account Management Leadership 108

Nutshell

JULY 28, 2020

CRMs are vital to an organization’s success because they provide companies with the ability to digitally manage their sales pipelines, prospects, customers, and more. HubSpot’s Marketing Hub also features advertisement management, which is actually pretty useful for marketers who manage their ads in-house.

Software 126

Software Software CRM Advertising 126

Red Star Kim

SEPTEMBER 26, 2023

increasingly M&BD professionals play a part on the front line of client contact for example, as account managers) Client concentration? In this case, account managers liaise with the fee-earners. The growth of MarTech in professional services – an overview (kimtasso.com) Account management or project support?

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Account Management Skills

FEBRUARY 22, 2021

?. Paul Kirkley has spent his entire career in agency account management. He knew from a young age he wanted to work in advertising and has certainly fulfilled his ambition. How to lead, inspire and set the account management team up for success. * Tips for how to become a client’s trusted advisor. *

Account Management 52

Account Management Management Banking Meetings 52

Account Management Skills

APRIL 3, 2023

– what you need to know right now as an agency account manager about the AI industry – how he thinks the AI landscape will evolve in the future – and why agencies should be looking to partner with AI experts to help position themselves one step ahead of their clients. Roy Murphy 01:05 Sure.

Co-Creation 52

Co-Creation Account Management Procurement Management 52

Account Management Skills

MAY 25, 2021

In this episode, I chat to Matt and Emma in the account management team at Purpose Media. And they’ve shared: – how they approach client management. Or maybe you’re already in that role, and you’re curious to see how other account managers operate. So we do creative, digital, web, and video.

Account Management 52

Account Management Management Digital Transformation Digitalization 52

Account Management Skills

MARCH 16, 2021

How he is now helping global FMCG brands increase certainty in their marketing spend and save on average 18-21% of their advertising, increasing their profit margins by 3-21% and achieving 70-120% above industry average for open rates and click through rates. We spent six months hacking the Facebook advertising system.

Advertising 40

Advertising Decision-making Profitability Marketing 40

Account Management Skills

JULY 27, 2021

A quick reminder that my next Account Accelerator Programme is starting on September 23rd 2021. This programme is all about building confidence for account managers. It’s designed to take you from unpredictable project revenue to more predictable account growth. I hope you enjoy this chat with Phil. Phil 09:47.

Account Management 52

Account Management Decision-making Management Marketing 52

Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. The firm had never worked with a creative agency or run a digital marketing campaign.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Account Management Skills

AUGUST 7, 2023

We also ran an AI for Account Managers webinar recently together with Roy Murphy and the recording has been asked for several times. Toerek Law helps independent marketing and creative service agencies protect and monetise their IP and manage the legal implications of their marketing and advertising work.

Energy and Utilities 52

Energy and Utilities Negotiation Account Management Marketing 52

Account Management Skills

MARCH 2, 2021

Why being genuine and empathetic is so important to the account management role. * And it’s, I think, the first thing to say is recognising that the role of account manager it’s a difficult balancing act, because you’re there to manage the clients expectations, but also to sell the agency product.

Marketing 52

Marketing Account Management Meetings Media 52

Account Management Skills

OCTOBER 4, 2021

He’s the author of the must read book for anyone in agency account management, ‘The Art of Client Service’ In this chat, we talked about: why there are fewer account managers doing more with much less experience. and why often the work of great account management isn’t recognised.

Advertising 52

Advertising Account Management Management Emotional Intelligence 52

Account Management Skills

FEBRUARY 6, 2023

We discussed the future, and why agencies need to keep evolving their services to keep ahead of changing data protection rules, and helping clients explore different advertising channels. So I got trained, well, I trained myself as an accountant and started working in agencies as a management accountant, and worked my way up.

Acquisition 52

Acquisition Finance e-Learning Advertising 52

SmartKarrot

JULY 5, 2021

Develop a culture of continuous improvement for process repeatability, operations scaling, capacity management, and customer satisfaction. Ensure close coordination and collaboration with Sales, Account Management and Customer Success teams to ensure customer retention and growth.

Customer Success 10

Customer Success Advertising Stakeholders Prioritization 10

Showpad

OCTOBER 9, 2020

Your salespeople, marketers, account managers, professional services specialists and customer success coaches all need to be able to deliver the best buyer experience. Find the human problems in marketing and advertising. It’s not only salespeople who drive revenue; it involves services, customer success and marketing teams.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

Insightly

JANUARY 28, 2022

Many companies assume that filtering their options by advertised cost will help them narrow down the options that will best fit their needs. Although many CRM companies advertise specific price points, buyers frequently find that hidden costs billed by their chosen platform quickly exceed the front-facing fees. . Dashboard capability.

CRM 96

CRM Advertising Small Business Software 96

SBI

JUNE 19, 2019

Revegy, a leading provider of strategic account management technology, is proud to announce the addition of David Keil to its Board of Directors. Account Planning. Director of Sales Enablement share how MarkLogic is leveraging Revegy to transform their strategic account planning process. Opportunity Management.

Marketing 20

Marketing Account Planning B2B Innovation 20

Account Management Skills

MARCH 23, 2021

?. This episode is for you if you’re working for a creative/digital agency and are thinking about becoming an agency owner. Like me he started his career in advertising in the 1990s in client service. And my role was, in my very first job, was an account exec. Transcript: . Thanks for having me on.

Account Management 52

Account Management Banking Advertising Profitability 52

SalesGlobe

FEBRUARY 9, 2022

The company learned that the consumption of beer was driven by TV, radio, and social media advertising. Point of sale advertising, they discovered, was another driving force. But Kelly implemented a customized, consultative approach, connecting advertisers to entertainment marketing.

Value Proposition 52

Value Proposition Advertising Sales Profitability 52

Account Management Skills

AUGUST 21, 2023

I’m now sharing examples of relevant AI tools that account managers can use for those who come on my Account Accelerator training programme. So he applies his knowledge of AI to digital marketing. If you work in digital marketing as an agency, your job is to keep up with the changes in the industry.

e-Learning 52

e-Learning Digitalization Publishing Account Management 52

SmartKarrot

DECEMBER 21, 2021

Manage strategy development and execution across multiple digital acquisition disciplines, including search, retail media, display, and other programmatic channels. Provide guidance to a team of account managers and ensure we meet deadlines and deliver to expectations. Provide the highest levels of customer service.

Customer Success 3

Customer Success Retail Stakeholders Account Management 3

Account Management Skills

DECEMBER 14, 2021

And here to enlighten us about what web3 is, and how agencies need to be prepared for it is Jeff Kauffman Jr , Founder and CEO of Parachute , which builds and invests in web3 solutions for marketers and advertisers. Jeff is the founder of Parachute, an agency that builds and invests in web3 solutions for both marketers and advertisers.

Internet 52

Internet Digitalization Advertising Supply Chain 52

Account Management Skills

NOVEMBER 30, 2021

If you’re interested in seeing how artificial intelligence is being used by agencies right now, with some of the world’s biggest client brands, to improve advertising performance, I think you’re going to love this episode. I’m interested, I’ve watched a few of your episodes of the Advertisers Watching Ads.

Advertising 52

Advertising Account Management Media Innovation 52

Account Management Skills

JANUARY 23, 2023

If this makes you think about your own personal brand, whether you’re an agency owner, or agency account manager, and if you are an agency account manager and you’ve never received any formal training in account management, you might like to read more about my Account Accelerator training here.

Advertising 52

Advertising Internet Media Account Management 52

Account Management Skills

AUGUST 17, 2021

A quick message about my Account Accelerator Programme. Designed for agency account managers and account directors, it kicks off again on 23rd September 2021. And I saw that there’s an event for advertising, someone talking about advertising, I thought, that is the career for me. Nina 02:45.

Account Management 40

Account Management Communication Management Advertising 40

Account Management Skills

JULY 6, 2021

One agency account manager told me, I talk about this in my programme, and we talk about using client stories and talking about what other clients are benefiting from and what you’re seeing, the trends, the patterns. I worked in Young and Rubicam and I was the junior oik on a beer account. But do you know what?

Advertising 40

Advertising Leadership Client Relationships Decision-making 40

Account Management Skills

DECEMBER 28, 2021

If you don’t want to miss an episode of this podcast and want to receive tips for improving your agency account management skills, then please sign up for my newsletter and make sure to connect with me on LinkedIn. Then I did a bit of a wobble with the media advertising sales, which I was rubbish at.

Communication 52

Communication Account Management Government Meetings 52

Account Management Skills

MAY 22, 2023

Mike Lander Oh, all sorts like we’ll give away free services for a period of three or four months for X, because we want to do more digital PR with you. I think if you look at the WFA, the World Federation of Advertisers, they did a report called Project Spring about two years ago now, and the strap line is moving from cost to value.

Procurement 52

Procurement Negotiation Supply Chain Insurance 52

SmartKarrot

JANUARY 17, 2022

Develop a digitally-led, low-touch customer communication/engagement strategy through the customer lifecycle – including onboarding and launch. Grow your book through ongoing and effective communication with your clients, monitoring account performance, and spotting opportunities for upsell and optimization. Be a product expert.

Customer Success 19

Customer Success Onboarding Partnership Management Stakeholders 19

Account Management Skills

FEBRUARY 20, 2023

I meet a lot of other agency owners and when they say to me, we are a full service digital marketing agency that works across all industries and niches, I don’t know what to do with them. We are a content marketing agency that specialises in B2B Tech. I can fit what we do in one sentence and I do a lot of networking.

Stakeholders 52

Stakeholders B2B Decision-making Marketing 52

Account Management Skills

MARCH 29, 2021

We discussed everything to do with account management, including why David thinks the account management role is the most difficult role in the whole agency. I hope you come away with lots of new ideas about the account management role. Baker , who is a legend in the agency world. Transcript: Jenny .

Account Management 40

Account Management Management Client Relationships Decision-making 40