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Account Management vs Customer Success Explained

Arpedio

At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—Account Management and Customer Success.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” By Emily Williams, Strategic Account Manager , Pfizer. Emily Williams is a key account manager at Pfizer, specializing in internal medicine.

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“We’re all account managers now”

Mercuri International

This is where the transition from sales representative to a more ‘account manager’ style role becomes relevant. To be able to reduce the customer’s concern over risk, the salesperson needs to be able to reassure them that the proffered solution is exactly fit for purpose and will offer an optimal return on investment.

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KAMCon 2022: Unlocking the Power of Customer Value

The Congruity Group

Betsy Westhafer presents "How Executive Customer Advisory Boards Help Grow and Retain Your Key Accounts" to hundreds of Key Account Managers at KAMCon 2022 in Boulder, CO. Executive customer engagement matters now more than ever, and Betsy explains why during the annual event hosted by Kapta.

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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. From all this, we stress tested long-held views about strategic account management. Adjust notion of stakeholder value. Organizations are redefining value. This requires SAMs to shift how they create and define value.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

the committee responsible for overseeing purchasing decisions), I met thousands of salespeople and strategic account managers through the years, and I would say that no more than 3 percent or so had bothered going through my company’s 10-K. This includes knowing the customer’s customers as well as your own company.

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How sellers can use AI to improve whitespace analysis

Upland

Strong relationships allow sales reps to have open conversations, delve deeper into customer challenges, and uncover hidden needs that data might miss. Building Trust and Advocacy Presenting whitespace opportunities can sometimes feel like upselling, which can be met with resistance.