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Digital Marketing update webinars (June 2023)

Red Star Kim

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). He reflected that your web site is your primary digital asset. GatorLeads (from Spotler) can be used to track the digital footprint of your target audience.

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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses. What is customer acquisition cost (CAC)? How to calculate customer acquisition cost (CAC).

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Agency mergers and acquisitions, with Mark Sainthill

Account Management Skills

We discussed the future, and why agencies need to keep evolving their services to keep ahead of changing data protection rules, and helping clients explore different advertising channels. It’s mergers and acquisitions. He also talked about what’s most attractive to a potential buyer, and the actual process of selling.

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Customer life cycle in CRM

Insightly

In today’s digital age, customer relationship management (CRM) systems have made it easier for businesses to manage the entire customer journey from acquisition to loyalty. This can be done through various marketing channels, such as advertising or social media. Note on terminology – Life Cycle or Lifecycle?

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The secret to growing your startup with digital marketing and a small budget

Pinnacle View

Advances in digital marketing technology have made gaining exposure for startups more doable than ever before. There are numerous great options, and 2016’s $70 Billion in digital advertising spend is evidence that these options are good ones. It doesn’t even have to always be in the form of advertising budgets.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

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B2B Marketing: How to Attract, Engage and Delight Your Prospects and Customers

SuperOffice

B2B buyers are: Thorough (67% of the buyer’s journey is now done digitally). There’s two types of B2B marketing strategies - acquisition and retention. Acquisition marketing refers to the process of targeting and marketing to new audiences to gain new customers. ACQUISITION. The B2B buyer has changed.

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