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Mergers and Acquisition Series Part 1: Role Definition and Alignment

SalesGlobe

Over 50% of those companies had been part of a merger or acquisition in the last 24 months. In the chart below, they reported the biggest challenges that they face within the sales organization as a result of company mergers or acquisitions. The company that had purchased them was dominant in their field and was primarily a U.S.

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Mergers and Acquisition Series Part 2: Incentive Compensation Alignment

SalesGlobe

For more on role definition, see the first blog in this series. Contact Us The post Mergers and Acquisition Series Part 2: Incentive Compensation Alignment appeared first on SalesGlobe. When you force the same plan across “seemingly similar or the same” sales roles, you can create massive confusion and not get the expected outcomes.

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Mergers and Acquisition Series Part 3: Pay Levels and Total Target Compensation

SalesGlobe

As the Mergers and Acquisitions series comes to a close, we will dive deeper into pay levels and total target compensation. Role Alignment Now, let’s fast forward a year or so into the acquisition. You understand your coverage model, and your sales strategy reflects synergies and outcomes of the acquisition.

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The Impact of Your Digital Evolution on Your Customer Acquisition Cost

SBI Growth

The global pandemic has brought about the greatest virtual sales experience ever to occur. Organizations that were staving off digital evolution were forced into adoption, while those that had embraced digital were positioned for success. In a multi-quarter stretch where.

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How to Use CX to Supercharge Your Customer Lifetime Value

Customer Think

We’ve all heard the business mantra that it’s more expensive to land a new customer than to keep an existing one—I’m betting you thought something along those lines as you clicked to read this article!

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How Marketing Leaders Are Supporting Acquisition, Nurture, and Retention

SBI Growth

Since the turn of the millennium, mastering and perfecting the Customer Experience (CX) has been a goal for Marketing Leaders. Through CX strategy, leading revenue marketing teams will uncover areas of friction and process as a continuous feedback loop between.

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The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

The purpose of this blog article is to highlight the importance of branding for B2B customer acquisition. In a timeless article from AdAge.com, Marty outlines what he considers to be the goals of Marketing: Sell more stuff. Three Reasons Branding Principles are Crucial to Customer Acquisition. Branding is Business.