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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

This article was published in the latest edition of PM Forum Magazine. PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). The event took place on September 29 th 2022.

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Account Executive vs Account Manager: Key Differences

Arpedio

This article aims to unravel these key differences, shedding light on how each contributes uniquely to the company’s objectives. Tasked with the acquisition of new clients, they navigate the initial stages of the sales hierarchy , strategically moving leads through the sales funnel to close deals. Who is an Account Executive?

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”. Why do law firms needs SAM?

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

There are lots of articles on internal communications, buy-in and stakeholder engagement. And we touched on ideas to integrate vertically and horizontally through the value chain. In some cases this might involve opening in new territories, forming international alliances or mergers and acquisitions.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

In the age of convenience, where same-day deliveries have become the gold standard and news articles are now conveniently timed down to the second, our need for accurate and concise information has never been more pressing. Align your value proposition with concerns divulged in the 10-K, and don’t mention “the money.”

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How to define a strong KAM Training Path

KAM With Passion

This article focuses on individual competencies, especially those of the Key Account Managers. Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. If possible, it should also cover the definition of one or several Account-specific Value Proposition.

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Direct Sales vs. Channel Sales: Best Strategies

Arpedio

In this article, we will explore the differences between direct sales and channel sales and provide insights on choosing the right sales strategy for your business. The need for an effective sales team Direct sales require skilled sales personnel who can engage with customers, communicate the value proposition effectively, and close deals.

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