Arpedio

MARCH 18, 2024

This strategic growth approach suggests that true success lies in meticulous planning, where initial seeds of market presence can grow into a veritable forest of opportunity. It insists on delivering value in a concentrated area or demographic, nurturing it to perfection, while laying the groundwork for an expanding customer base.

Digitalization 52

Digitalization Construction Digital Transformation Supply Chain 52

SBI

JULY 1, 2020

Customer revenue optimization (CRO) is achieved through the processes and enabling technologies that help organizations identify the optimal path to revenue growth and enable them to capture and realize that revenue predictably and at a lower cost of sales. Deepen Customer Insights.

Account Planning 72

Account Planning Decision-making Stakeholders Leadership 72

Nutshell

JANUARY 14, 2020

Selling something that your customers will never hold in their hands requires a very specific approach and a whole lot of practice. SaaS sales is the process of selling software that customers access through an online portal or website and use to solve a business problem.

Sales 127

Sales Software Software CRM 127

Flevy

FEBRUARY 21, 2024

Market Analysis is a critical strategic function. It provides the insights necessary to understand market dynamics, consumer behavior, and the competitive landscape. On the surface, conducting Market Analysis may appear straightforward.

Marketing 52

Marketing Management Digital Transformation Value Proposition 52

Upland

AUGUST 30, 2023

The term “ Bottom of the Funnel ” (BOFU) refers to the final stage in the marketing funnel. This is where prospects are on the cusp of becoming customers. It represents the culmination of their journey, where they have progressed through the earlier stages and are now highly engaged and ready to make a purchase.

Decision-making 195

Decision-making Software Software Retail 195

SBI

APRIL 22, 2015

This post is part of a series of Executive Interviews of top sales and marketing solutions company executives. What problem/s are you solving for sales and/or marketing organizations? As Founders, we have a combined 70+ years running global sales and marketing teams. Nancy: What does Channel Rocket do?

Manufacturing 55

Manufacturing Value Proposition Retail Decision-making 55

SBI

JANUARY 31, 2020

New alerts now make it even easier for reps to access TechTarget’s purchase intent insight to close more deals faster. ndrew Gilman, Head of Marketing, NWN Corporation. ndrew Gilman, Head of Marketing, NWN Corporation. NEWTON, MA – JANUARY 31, 2020 TechTarget, Inc. About TechTarget.

Account Planning 29

Account Planning Digital Transformation B2B Sales 29

SBI

OCTOBER 28, 2019

With Whitespace+, users are provided increased clarity within key accounts, which makes cross-selling and up-selling easier by showing product penetration, competitors in play and future potential. There isn’t any other technology in the market that helps you see the optimal path to revenue in your enterprise accounts the way Whitespace+ can.

Account Planning 20

Account Planning Decision-making Acquisition Client Relationships 20

SmartKarrot

JULY 15, 2020

This would give you a clear picture of all the budgeting and other expenses you can afford to make while still keeping your profit margin wide. This is an information which every SaaS business would cherish and the metric that strives to give this information is what we call Customer Lifetime Value. How to calculate CLV?

Advertising 10

Advertising Acquisition Decision-making Customer Value 10

Apptivo

APRIL 19, 2022

The customers’ needs to be followed up in order to enhance their experience and improve their satisfaction level. Satisfaction is viewed as a major determiner in a cut-throat market where companies are competing with each other to grab customers. Due to the poor customer support, the churn rate increases.

Customer Experience 98

Customer Experience Brainstorming Decision-making Media 98

ACT

NOVEMBER 25, 2021

An integrated CRM and marketing automation platform can help you expand and energise your customer relationships. By capturing all of your data in one place, you gain better marketing intelligence to drive new offerings, loyalty programs, and promotions that grow your business. The power of sales and marketing fusion.

CRM 52

CRM Marketing Small Business Sales 52

ACT

NOVEMBER 26, 2021

An integrated CRM and marketing automation platform can help you expand and energise your customer relationships. By capturing all of your data in one place, you gain better marketing intelligence to drive new offerings, loyalty programs, and promotions that grow your business. The power of sales and marketing fusion.

CRM 52

CRM Marketing Small Business Sales 52

SmartKarrot

MAY 11, 2020

Research studies show that customer retention is the main growth pillar for products and services in the subscription economy. We all know that there is intense competition in the SaaS market. In such a market, customers are free to select any product or service from a wide range of providers.

Artificial Intelligence 10

Artificial Intelligence Decision-making Logistics Prioritization 10

Hubspot Sales

NOVEMBER 16, 2018

And to develop an advantage, you'll need a clear idea of your target market, the benefit your product provides to the target market, and a solid understanding of your competitors and their offerings. The goal of a cost leadership strategy is to become the lowest-cost provider in your industry or market. Marketing and Sales.

Food and Beverage 127

Food and Beverage Logistics Suppliers Profitability 127

Help Scout

DECEMBER 18, 2018

Making the best decisions for our business requires trying new things. It’s not something we had done before, but it felt like a strategy worth trying because chat has become a popular topic in our market. We also wanted potential customers to know we were developing a chat product. Cross-functional crews.

Decision-making 40

Decision-making Publishing Logistics Onboarding 40

SalesGlobe

MARCH 7, 2022

Insight pertains to understanding the market and competitors and how the business is performing. Insight is the highest-level competency: understanding the voice of the customer, the macro market, competitor moves, and the performance of the business. Voice of the Customer. Macro Market Environment.

Government 52

Government Value Proposition Sales Innovation 52

Nutshell

OCTOBER 8, 2018

I was responsible for making sure we didn’t majorly [expletive] this up.”. BEN GOLDSTEIN, CONTENT MARKETING MANAGER “I wrote the email series announcing the price increase as well as the explainer page on our website, and I worked with Mike on the copy for the ‘You’re a Pro’ upgrade campaign.”.

Communication 124

Communication Decision-making Software Software 124

SBI

NOVEMBER 4, 2019

MINNEAPOLIS, MN (November 4, 2019) – Gartner, the world’s leading research and advisory company, named Modus to its Market Guide for Sales Engagement Platforms. The Modus Sales Enablement Hub allows marketers to connect sales reps in real-time with the content and insights buyers need to increase win rates.”. About Modus, Inc.

Account Planning 20

Account Planning Sales Acquisition Software 20

SBI

NOVEMBER 7, 2019

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey. Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20