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Decision Making in the Era of Growing Constraints (Part 1)

Planview

Plus, the market is fluid, as technological breakthroughs are happening at a rapid pace. Other decisions are made at the individual level on prioritization and focus on a given day. Companies that transform the quality and speed of their decisions consistently outperform their competitors. Most decisions are two-way doors.

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Does Your Strategic Planning Process Incorporate Customer Value?

Luminas Strategy

They point out that many organizations, including market leaders, lack a true understand of their actual strengths and weaknesses. In contrast, non-market leaders tend to assume weakness across the board without recognizing their inherent strengths. How special is the one thing that makes our business special?

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. We also needed to make sure senior leaders are aware of these responsibilities to optimize their speed and impact.

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How to Boost Sales Productivity with Account Planning

Upland

Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market. This cross-functional teamwork helps you foster more unified and effective customer account management.

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Chemicals Industry Value Chain: Deep Dive

Flevy

According to McKinsey, the global chemicals market is expected to reach $5.3 trillion by 2030, driven by rising demand in emerging markets and continuous innovation in chemical applications. Packaging and labeling prepare products for market, and storage and inventory management maintain product availability.

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The Power of Product-Based Thinking in Customer-Centric Innovation

Planview

The landscape of digital transformation and technology management is undergoing a significant transition as enterprises transition from project-based to product-based management driven by customer-centricity, cost optimization, and cultural shift. The move from project to product management is not merely a trend but a strategic pivot.

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Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.

Cosawi

In part three, we end this trilogy by demystifying a topic whose importance is rapidly accelerating in today’s digital economy as a tool to differentiate your customer engagement and increase revenue generation: Account-Based Marketing (ABM). For example, at one point in the journey, the customer may be ambivalent or frustrated.